Active Management

Author: JT

Gold Members… Get Set To #ENHANCE Your Business Success!
Your Gold Membership with the Exercise Association of New Zealand just got even better, thanks to a newly formed partnership with Active Management.

Active Management is a consultancy business owned by Justin “JT” Tamsett, which is entirely focused on helping you #enhance your business success. This is achieved through the provision of resources, support, advice and opportunities that are specifically designed to accelerate the success of your fitness business.

Effective immediately, your Gold Membership with the Exercise Association of New Zealand now automatically includes Premium Plus Membership with Active Management.

“Active Management provides services and benefits designed to #enhance the success of the Association’s Gold Members, and I’m really excited to see these clubs take their achievements to new levels,” adds Justin Tamsett.

Valued at over $1,800 per year, your Active Management Membership provides you with access to all of the following, and lots more:
- Blogs
- E-News
- YouTube Channel
- Podcasts
- Unrestricted website access
- Management briefings
- Trend reports
- FitnessBiz brunch
- Webinars
- Marketing templates
- Closed Facebook group
- Biz advice hotline
- Recruitment e-book
- Job advertisements
- Balancing Act e-book.
Richard Beddie, CEO of the Exercise Association of New Zealand says, ‘When you understand the depth of value that Active Management Membership provides for fitness clubs, you can see why adding it into our existing Gold Membership package was an easy decision.”

To find out more about Active Management and the full benefits of your new membership package, which includes one free ticket to the FitnessBiz brunch in New Zealand in May, go to www.activemgmt.com.au/membership-options
May 6, 2014
Sponsored Blog: A Solid Regimen for Financial Fitness
Your business focuses on creating health and fitness for individuals and groups. But have you stopped and considered “Is my business financially fit?” Keeping proper financial records, being compliant with BAS and monitoring your cash flow, income and expenses is essential to creating a financially fit business.

Here are simple tips to becoming financially fit:
- Use cloud-based software. Improve flexibility by having your data available to you anywhere, anytime.
- Go paperless. Improve efficiency by receiving and sending invoices and statements from vendors and customers via email and process payments electronically via credit card, BPay or bank EFT.
- Delegate to the professionals. Let them do as much as work as they can so you spend time doing what you’re good at.
  - A professional bookkeeper should do all day-to-day activities, should provide you with financial insights and be your partner in making you succeed.
  - A professional accountant will advice you how to manage your tax compliance.
- Be Diligent. If you allocate only 15 minutes per day to maintaining your business’ financial affairs you will be financially fit. Sounds familiar, right?Your business helps people stay physically fit. Make sure your business is just as fit as you by following the regimen above.
Special Offer from our friends at Vertaccount, Free Assessment and Consolation and 20% Discount on first six months fees.

Contact us for the special offer by sending an email to [email protected] or visiting our website at www.vertaccount.com.
May 6, 2014
Powerhouse Gym Banner Not As Effective

Last week we shared two campaigns from Powerhouse Gyms – if you missed it click here and this week we share two more banners that are not as effective.

We feel these just miss the mark completely and are just huge banners with no link to the building and nothing clever. We can’t image anyone looking at them and going “Wow! That is cool?”

Are we wrong?

May 5, 2014
The Leadership Challenge by Jim Kouzes and Barry Pozner Review

For more than 25 years, The Leadership Challenge has been the most trusted source on becoming a better leader, selling more than 2 million copies in over 20 languages since its first publication.

Based on Kouzes and Posner’s extensive research, this all-new edition casts their enduring work in context for today’s world, proving how leadership is a relationship that must be nurtured, and most importantly, that it can be learned.

Features over 100 all-new case studies and examples, which show The Five Practices of Exemplary Leadership in action around the world.

Focuses on the toughest organizational challenges leaders face today.

Addresses changes in how people work and what people want from their work.

An indispensable resource for leaders at all levels, this anniversary edition is a landmark update and must-read.

Book Reviews are provided by Will Phillips from REX Roundtables, represented in Australia by JT. If you would like to join a Roundtable or know more, contact JT.

[button link=”http://www.activemgmt.com.au/resources/recommended-reading/” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]Buy the Book[/button]

May 2, 2014
Fitness Marketing Ideas – Simple Fitness Marketing Idea For Personal Trainers

Fitness Marketing Ideas – Simple Fitness Marketing Idea For Personal Trainers

In this Fitness Marketing Idea Justin Tamsett of Active Management shares with us one simple Fitness Marketing Idea that every Gym or Personal Trainer can use in their marketing to improve both membership sales and membership retention.

In a world where service is moving on-line, in the fitness industry it is very difficult for us to not need people somewhere along the member’s lifetime.  Which I believe is a massive asset to our retention.   You see people love recognition. It can be a status thing, where people feel better about themselves when others know their name. And use their name.

The non-negotiable aspect of working in the fitness industry: know people’s names. We should strive to welcome every body by name when they walk in and as they leave. We should strive to perform CRC’s in a group class, using people’s names.

And as we walk the gym floor, we should strive to acknowledge everyone by name.

This could well be the differentiating factor in a competitive environment or the key to improving retention.

Great video for gyms and fitness centres on marketing ideas and tips.

If you want to improve your fitness business then you need not look any further than Active Management!

In our series of fitness marketing video tips Justin Tamsett of Active Management shares loads of tips, tools and strategies. You can see them on the You Tube channel: Fitness Marketing.

Get free access to blogs, video library, podcasts, and our eNews by registering today as a Freemium member.

You may also like:
Fitness Marketing Tips Old Brain – Part 1
Gym Marketing – Customer Service As Part Of Your Gym Marketing
Fitness Marketing Tips Marketing Checklist

May 1, 2014
Powerhouse Gym Banner Is Outstanding

You have to love the fun element in this campaign.

It would be great to have this opportunity to market your business and what a cool, unique and just damn funky way to do it!

Not possible for everyone but just puts a smile on our faces.

April 28, 2014
Fitness Membership Marketing – Developing Right Fitness Programs For Members

Fitness Membership Marketing – Developing Right Fitness Programs For Members

When looking at your Fitness Membership Marketing it is important that you consider how to engage gym members to increase gym membership retention. In this Fitness Marketing Tip Justin Tamsett of Active Management discusses the importance of the right Fitness Membership Programs for overall Member Retention.

Lets be honest not everyone is as motivated as the people who work in the fitness industry, to work out. And yet we know if people don’t work out they won’t get results and they will not stay.  Our role is to design short term programs — 6 to 10 weeks — they encourage participation. I call these exercise adherence programs.   These are designed to provide an incentive to work out — measurement of fitness, opportunity to win a prize, or simply an external motivator to stay focused.

Your exercise adherence programs should have a theme. For example: Commit To Get Fit; Indoor Triathlon; Group Fitness Passport; Around the Club in 80 Days and more.  Most importantly, the program should be encouraging people of all fitness levels to participate.

The goal of course is to encourage usage and if participation is easy for everyone, then you will enjoy a greater take up of the challenge. Remember usage will improve retention.

Active Management has the proven leadership, sales & marketing solutions for the fitness industry. We provide industry specific resources and coaching to help make your business more profitable.

Great video for gyms and fitness centres on marketing ideas and tips.

If you want to improve your fitness business then you need not look any further than Active Management!

In our series of fitness marketing video tips Justin Tamsett of Active Management shares loads of tips, tools and strategies. You can see them on the You Tube channel: Fitness Marketing.

Get free access to blogs, video library, podcasts, and our eNews by registering today as a Freemium member.

You may also like:
Fitness Marketing Tips Old Brain – Part 1
Gym Marketing – Customer Service As Part Of Your Gym Marketing
Fitness Marketing Tips Marketing Checklist

April 24, 2014
Happy Birthday for April!
Happy Birthday to all our Active friends that celebrate their birthday in April!
- Kathleen Hayward Wood from Snap Fitness, USA
- Amanda Bracks from Vision Personal Training, NSW
- Georgette Pann from Nutrifitness, USA
- Ben Physick from bpActive Weightloss Solutions, NSW
- Phil Hazlett from Fitness Australia, Victoria
- Kryssi O’Hare from GETFIT Personal Training, Queensland
- Nathan Hague from Australia WOW, All over the world
- Sunil Kumar Taank from Gold Gym, India
- Fred Hoffman from FredHoffman.com, France
- Leila Timergaleeva from IHRSA, USA
- Helen Jomoa from Terrain Personal Training, NSW
- Emma Miller from Fighting Fit FNQ, Queensland
- Brett Campbell from Fiit International, Queensland
- Kate Marsh from Northside Nutrition, NSW
- Wendy Link-Pearce from Reservoir Leisure Centre, Victoria
- Jenni McFaull from Premier One Training, Victoria
- Nigel Benton from Australian Leisure Management, NSW
- Tim Webster from New Zealand
- Gina Barile from Revive Fitness, SA
- John Pirlo from Genesis Fitness, NSW
- Bekk Millwood from Fitness Lifestyle, Queensland
- Kris Tynan from New Zealand
- Joan Markwell from Bounce Back Fitness, NSW
- Sharen Louise Ryan from KISS Fitness, NSW
- Stephanie Seeger from Victoria
- Luke Starr from Crossfit Active, NSW
- Karen Reedman from Fit & Firm Personal Training, NSW
- Stacey Hurley from Active Management, NSW
- Andrew Ward from YMCA, Victoria
- Deaglan O’Hagan from Edenmore, Ireland
- Helen Souvlis from Anytime Fitness, Australia
- Xen Angelides from Precor, Australia
- Jen Dugard from Body Beyond Baby, NSW
- John Kersh from Anytime Fitness, USA
- Clive Rodell from Clive’s Quality Training, NSW
- Katie Turnbull from UFC Gym, NSW
- Alisha Smith from Network, NSW
- Simon Walsh from SIMFIT Personal Training, NSW
- Rita Horton from Bellissima Fisica Studio, Queensland
- Shane Tracey from Fitness First, NSW
To celebrate your birthday this year we have TWO great gifts.

A free download of JT’s book Balancing Act and a 10% discount on any of the Active Management products. Click here to redeem!
April 24, 2014
Gold’s Gym Have Fat Free Donuts

Well done Gold’s! This is clever, witty and has cut through.

Some of the best advertising is the simplest and Gold’s have presented a simple image and simple message.

We like it! Do you?

You may also like:
Gold’s Gym Focuses on Imaging a Six Pack
Gold’s Uses The Power of Avatars
Gold’s Shows Their USP
Gold’s Stretches Understanding at the Seams
Gold’s The Pictures Tell 1000 Words

April 21, 2014
#Filex2014 Active Management Winners For Joining The #Enhance Movement
Congrats to everyone who won either:
- $50 cash
- $50 off their Facebook images package
- $50 off a mystery shopping package
April 17, 2014