One of the benefits of the IHRSA conference is the high caliber of key note speakers they have and day 3 was the energetic, challenging, and my personal social media guru: Gary Vaynerchuck.
And OMG . . . one of the BEST key notes I have ever heard!
Then I was lucky enough to spend another 90 minutes in a private, small group where Gary went deeper into his thoughts.
A real insight for me was when he said, “Quick results only come to companies with amazing/enormous value. Business is a marathon! So be prepared for the lots of effort.”
Over the next 3 days I’ll share his points and quotes on:
Fitness marketing is dated
Marketers have ruined the world
Marketing Insights
Social media thoughts
Future thoughts
Words of wisdom
So lets get started . . .
Fitness Marketing Is Dated
The fitness industry biggest marketing issue, from Gary’s perspective, is that we are living in 2014 but using marketing skills and tactics from 2004. He said, we should look at our own behaviour to get marketing insights: e.g.:
- Do you read all your direct mail?
- Do you read bill boards on the side of the road?
- Do you watch the commercials on TV?
So if you answered “No” to any of these questions, why are you marketing in that medium?
The word “sorry” is powerful and people listen! If you can use that in your marketing and it is genuine people will value your apology.
In Gary’s business, he studies and then markets in a world that we will live in 18 months. Staying ahead of the curve.
Marketers have ruined the world including email!
Gary gave the example that 10 years ago we were excited to get emails. Now we are depressed with the ‘crap’ that lands in our inboxes.
We need to be REALLY careful on using direct email as a marketing tool because the power of the ‘Delete’ button.
Tomorrow:
Marketing Insights
