Active Management

Author: JT

Fitness Marketing Tip Old Brain – Part 6

Fitness Marketing Tips Old Brain – Part 6

Thanks for joining us and hearing about one of the 6 stimuli of the old brain or the part of the brain that will make the decision to buy from you.

The old brain is visual. This maybe because the optic never is physically connected to the old brain & this nerve is 40 times faster than the auditory nerve – from the ear to the brain.

Here is what we know – when you see something that looks like a snake, your old brain says ‘danger’ in about 2 milliseconds. You then react before your new brain recognises the object to be a snake.

The speed at which the old brain works makes it extraordinarily fast and very hasty.

Humans cannot rely on the speed of the new brain, so we make decisions based on visual input.

We have to use visual stimuli to ensure we tap into this processing bias.

Check out other videos here about stimulating the old brain

Great video for gyms and fitness centres on marketing ideas and tips.

The images or pictures you use in your marketing are critical to the success. Get them right and boom! Get them wrong and it will be back to the drawing board!

Check out our complete series of marketing tips to the old brain to grow your fitness business.

February 26, 2014
Gainesville Health & Fitness Keep It Simple

And sometimes simple is effective.

One of the simplest ads I have ever seen around weight loss. Nothing flashy just clever copy and a smart image and perfect in the English speaking word as we read left to right.

Well done Gainesville, I like it and my guess . . . it worked?

You may also like:

Love it Roland Semprie

Equinox Fitness Clubs Smashes Sumo

February 24, 2014
Fitness Marketing Tip Old Brain – Part 5

Fitness Marketing Tips Old Brain – Part 5

Thanks for joining us and hearing about one of the 6 stimuli of the old brain or the part of the brain that will make the decision to buy from you.

The brain likes to conserve energy, so drops off information.

If the old brain can anchor a situation with a strong point at the start and the end, it will not seek to use energy to contain information in the middle as it may not be necessary or vital to what the situation requires.

Your message in the sales process must therefore have powerful starts and finishes, as the prospect will forget the in-between. And in marketing that means a strong headline and call to action at the end.

The level of anticipation may also impact our level of attention. When we have accelerated anticipation levels, we produce more dopamine in an area of the brain called the ‘reward centre’ – located in the old brain!

The extra levels of dopamine raise our attention & improve our ability to retain & recall specific details.

Check out other videos here about stimulating the old brain.

Great video for gyms and fitness centres on marketing ideas and tips.

Your brain is very smart and loves conserving energy. So to help your prospects brain anchor a great experience with you ensure you have a powerful start and powerful finish.

See if you can raise the anticipation levels to squirt your brain with dopamine!

Check out our complete series of marketing tips to the old brain to grow your fitness business.

February 20, 2014
Perth Fitness Businesses Can Generate Their Most Leads Ever in 2014
The common denominator across every fitness business, no matter the size, is having enough leads to convert to clients or members.

And in an industry that is the most competitive it has ever been, it is time you started marketing your business smartly. It is time you started to segment your market and then speak to the decision making part of the brain.

Come to FitnessBiz in Perth and you’ll learn some of the secrets to the powerful ‘neuro-marketing’. This strategic shift in how you tell people about what you do will have a profound impact on your business.

You will leave FitnessBiz after 2 hours with a clear template on what your marketing piece should look like. A short amount of time to #enhance your business.

Book your ticket now for FitnessBiz with JT in Perth on the 28^th February.

You also will have the opportunity to win a business branded set of 30 Facebook posts valued at $230! This is our lucky door prize. You can choose from:
- Heart & Exercise
- Muscle & Strength
- Reasons to exercise
- Ways to burn calories
What is FitnessBiz Brunch?

It is your opportunity to #enhance your business from listening to industry experts on finess business management. It is suitable for personal trainers, sales people, club managers, owners and anyone wanting to progress in their career.

Let JT tell you more:

Looking forward to seeing you at FitnessBiz Brunch.

By the way, if you want a free ticket, become a member today! You will get over $1800 worth of goodies, including your free ticket to FitnessBiz every time we visit your city! This is a great opportunity for just 249! Click here for more information.
February 18, 2014
Happy Birthday for February!

Happy Birthday to all our Active friends that celebrate their birthday in February!

Dean Trenowden from Western Australia
Justin Charlish from Redcliffe Leagues Club, Queensland
Greg Hurst from Australian Institute of Fitness, Australia
Joey Toutounji from Feel Good TV, Australia
Dan Sullivan from Active Living, Queensland
Ric Isaac from Fit For Profit, Western Australia
Michele Harding from Fitness First, Australia
Susan Hatch from Australian Institute of Fitness, Australia
Tracy Beswick from Run Around The World, Queensland
Geoff Mavros from Australian Institute of Fitness, Australia
Matty Clarke from Crossfit 2036, NSW
Melina Capozza from Vibrant Performance Fitness, Victora.
Daniel Moy from Ezypay, NSW
Av Narayan from Av Personal Training, NSW
Jamie Hayes from Dietflex, Australia
Ceri Teese from Fitness Matters, Queensland
Denver Oliveux from Feeling Good Looking Great Personal Training, NSW
Adam Mackenzie from Higher Level, Victoria
Jen Brown from Sparta PT, NSW
Jodie Hebrard from Zenergy, Queensland
Brett Macpherson from Body Language PT, NSW
Tammy Curtis from Fit For All, Victoria
Veronica Longhi from Argentina
Toni Reinikainen from TDR Fitness, Victoria
Gavin Aquilina from BFit2, NSW
Tanya Piotrowski from Re-Creation, Victoria
Jess Peil from ACT
Zelka Stefek from Fernwood, ACT
Juliana Jamal from Australian Institute of Fitness, Australia
James Kerrison from Citywide Fitness, Tasmania
Susie Burrell from NSW
Adam Wilson from Active Health Clubs, Queensland
Jasmin Newman from The Studio, NSW
Richard Peil from ACT
Gemma O’Brien from Crossfit Ulladulla, NSW
Lawrence Hunting from Lawrence Hunting PT, NSW
Damien Coates from The UK
Glyn Davies from YMCA, Victoria
Sean Cullen from Creative Fitness Marketing, Victoria
Andrew Taylor from Les Mills, Australia
Chris Reabel from Chris Reabel Fitness & Lifestyle, Canada
Pankaj Balwani from Xplore Lifestyle, India
Riwai Grace from Leap Fitness & Motivation
Terry Kew from TSI, USA
Paula Bachi from Bio Ritmo, Brazil
Raphael Le Soko from New Caledonia
Fausto Di Giulio from REX Roundtables, Italy
Phillip Mills from Les Mills, NZ
Sanyogita Ramanan from Mont Fitness, India
Barfi Avtar from India
Beto Potyguara from Bodytech, Brazil
Joao Laurentino from Brazil
Krista Popowych from Canada
Cheryl Ward Barnett from Aspen Marketing, USA
Jamie Atlas from Bonza Bodies, USA
Kerry Lynn from YMCA, New Zealand
Leandro Deltrozzo from Argentina
Cynthia Anne Jackson from Plus One Health Management, USA
Claudio Gonzalez from Uruguay
Mike Calloway from USA
Rasmus Ingerslev from Fresh Fitness, Denmark

To celebrate your birthday this year we have TWO great gifts.

A free download of JT’s book Balancing Act and a 10% discount on any of the Active Management products. Click here to redeem!

February 17, 2014
Equinox Fitness Clubs Smashes Sumo Wrestler

Ok ok ok . . . I confess! I love this ad!

I am not positive it would work but it cuts through and is different to normal gym ads. It appeals to many people as they will just ‘get it.’

Well done Equinox!

You might also like:

Love it Roland Semprie

Not an attractive way to lose your belly

February 17, 2014
#Enhance Your Business By Influencing People

No matter your role in a fitness business (or any business for that matter) you will want to influence people. They could be customers to purchase your product or team members to hit their targets.

You can learn to truly influence people through how you speak and Michelle Bowden is one of Australia’s leading communication experts.

And you are so lucky to have the opportunity to hear her speak on Thursday 20^th February at 2:30pm for 45 minutes in a webinar exclusive for Active Management friends!

‘Speak Up and Influence People’ is a high energy session that shows you that anyone can have the power to persuade and the confidence to speak up in meetings, one-on-ones, even conferences. Simply learn the 3 x Ps of presenting and have the right attitude.

You will simply love Michelle! Her infectious attitude will motivate you to #enhance what you do in business and life.

Book now for the webinar by clicking here

What is a webinar?

It is your opportunity to #enhance your business from listening to industry experts on finess business management. It is suitable for personal trainers, sales people, club managers, owners and anyone wanting to progress in their career.

Let JT tell you more:

You may also like to check out Sam Mutimer’s webinar ‘Social Media – what you need to know in 2014’ on the 20^th March.

By the way, if you want to attend all the 2014 webinars and get the recording of any you have missed for FREE become a member today! You will get over $1800 worth of goodies, including your not just the ten 2014 webinars but over 50 previous webinars for FREE! This is a great opportunity for just 249! Click here for more information.

February 14, 2014
Fitness Marketing Tip Old Brain – Part 4
Fitness Marketing Tips Old Brain – Part 4
Thanks for joining us and hearing about one of the 6 stimuli of the old brain or the part of the brain that will make the decision to buy from you.

The old brain is not qualified to process written language or the use of words, especially complicated ones and jargon.

You will simply be slowing down the decoding of your message and place the burden of information processing onto the new brain. Meaning your prospect will want to think rather than act on making a decision.

The old brain is constantly scanning for:
- What is familiar
- What is friendly
- What is concrete
- What is recongisable
Your old brain will not be able to process concepts like;
- ‘Flexible memberships’
- ‘An integrated exercise and nutrition program”
It loves:
- “Open 24 hours”
- “Start now”
Check out other videos here about stimulating the old brain and if you would like us to work with you on using this information in your marketing plan and design, drop me an email or give me a yell: [email protected] or 02 9484 5501.
Great video for gyms and fitness centres on marketing ideas and tips.

There is a part of your brain that scans for familiar, friendly, concrete and recognisable information. As a marketer, you responsibility is to speak to this part of the brain.

In this series of marketing videos we are exploring neuromarketing tips.

Use these fitness marketing tips for marketing to the old brain to grow your fitness business.
February 13, 2014
Your First Opportunity To #Enhance Your Fitness Business: This Year With Sales Skills
Anyway you look at any fitness business – regardless of the type or size – it is a retail business. You are selling a membership, a PT pack, an exercise class or simply a reason to stay a member of client.

Taking this into account, your sales skills are critical.

Come to FitnessBiz and learn how to convert those comp PT sessions to full paying clients or the people from trial visits to a high yield member. You can profit from your trials and low entry leads.

You can register now for FitnessBiz Brunch with Darren from Impact Training.

Darren will cover:
- How to qualify your trials effectively
- To pre-frame your prospects to become paid members
- Increase your close ratio with less follow-up
- Provide the best experience and value for your prospects
- Maximise income
An accomplished speaker and trainer, you will love this information and the atmosphere of FitnessBiz Brunch.

Book your ticket now for FitnessBiz with Darren in

Melbourne – Thursday 20^th February – 9:30-11:30

Adelaide – Thursday 6^th March – 10:00-12:00

Brisbane – Thursday 20^th March – 9:30-11:30

You also will have the opportunity to win a business branded set of 30 Facebook posts valued at $230! This is our lucky door prize. You can choose from:
- Heart & Exercise
- Muscle & Strength
- Reasons to exercise
- Ways to burn calories
What is FitnessBiz Brunch?

It is your opportunity to #enhance your business from listening to industry experts on finess business management. It is suitable for personal trainers, sales people, club managers, owners and anyone wanting to progress in their career.

Let JT tell you more:

Looking forward to seeing you at FitnessBiz Brunch.

By the way, if you want a free ticket, become a member today! You will get over $1800 worth of goodies, including your free ticket to FitnessBiz every time we visit your city! This is a great opportunity for just 249! Click here for more information.
February 12, 2014
Gold’s Gym Focuses on Imagining a Six Pack

While last week’s example made some sense, this make no sense to me. It just didn’t get me (and I assume I am there demographic: male) interested in hitting the gym!

Any thoughts on this campaign?

Related blogs:

Gold’s Uses The Power of Avatars

Golds Shows Their USP

Golds Stretches Understanding at the Seams

Gold’s The Pictures Tell 1000 Words

February 10, 2014