Author: JT

  • Health Check your Personal Training Business

    Health Check your Personal Training Business

    As personal trainers we support and guide our clients to improve their health and wellbeing. We monitor their results and encourage them to have regular health check ups.obesity

    As business owners, we have a responsibility to do this for ourselves. That is, monitoring our results and scheduling a regular ‘health check’ on our businesses.

    If you aren’t already in the habit of a Business Health Check, then now is a great time to start!

    Here are a few key areas to take a look at:

    Client Health

    • Monitor your client touch points over a 3 month cycle.
    • Use a spreadsheet to record the occasions you have contact with them (outside of PT sessions) (These are non –advertising or promotional connections) Eg: Welcome letter, Birthday card, Information articles, Refer a friend, Thank you cards, Newsletter etc.
• Aim to have a minimum of 8 touch points per client per quarter.

    Financial Health

    • Track your financial KPI’s weekly
    • 
Set all clients up on a direct debit system
    • Schedule an annual rate increase for PT Clients
    • Set and financial targets by week, month, quarter and year
    • Monitor business expenses including rent, equipment, fees, marketing etc

    Operational Health

    • Conduct a bi-annual review of your equipment and replace where needed
    • 
Check your insurance, First Aid and Fitness Australia registration is up to date. Schedule the renewal dates one month in advance in your calendar.
    • 
Check when your CEC’s are new due and plan how to obtain them.
    • Register for a minimum of 2 x technical and 2 x business course per year – remember “The more you learn the more you earn”!

    Future Health

    • Write an annual Business Plan
• Breakdown Business plan into quarters and assigns actions for each quarter
• Set Business Goals, short, medium and long term
    • Set Personal Goals, short, medium and long term

    Get started by copying these actions into a list, then tick off each one once complete.

    Whatever you do, don’t avoid the actions, or put them into the ‘too hard’ basket.

    Just like your clients, your business will benefit from regular check ups!

  • Fitness Marketing Tip

    Fitness Marketing Tip

    Fitness Marketing Tip

    If you want to improve your marketing of your fitness business then you need to learn to use the right images in your ads.  In this fitness marketing tip Justin Tamsett of Active Management shares with you how you can use images more powerfully in your advertising so that you get better results from your fitness marketing.

Use these fitness marketing tips for the best use of images in your marketing and watch your fitness marketing results improve.

    Great video for gyms and fitness centres on marketing ideas and tips.

    Great research from John Breeze on where your images should be looking.

    When using images have them facing the copy you want the reader to read. In many industries (especially fitness) you want them looking to the right – the future.

    They can be looking side ways or up to the headline. Preferably not down to your call to action – in your bottom right hand corner.

  • Happy Birthday for January!

    Happy Birthday for January!

    Birthday cake

    Happy Birthday to all our Active friends that celebrate their birthday in January!

    • Paul Lewis from Fit To Travel, NSW
    • Craig Hale from Anytime Fitness, NSW
    • Tracy Gott from The Fitness Mum, Western Australia
    • Debbie Jones from Anytime Fitness, Australia
    • Andy Yelds from Mingara One, NSW
    • Duncan Marchant from Coffs Coast Health Club, NSW
    • Dom Trimboli from Fun Life Gym, South Australia
    • Mel Vetter from TAFE, NSW
    • Manny Katts from Warriorkatt, NSW
    • Scott Robertson from Anytime Fitness, NSW
    • Tony de Leede from Fit N Fast, NSW
    • Richie Garard from She Fitness, NSW
    • David O’Keefe from Inside Out Health & Fitness, NSW
    • Alissa Hall from UFC Gym, NSW
    • Jodie Parker from Fresh Start Health & Fitness, NSW
    • Claud McDonald from Clean Health, NSW
    • Jason Clarke from Kosama Fitness, Queensland
    • Mark Stitt from Suncoast Fitness, Queensland
    • Steve Jensen from Impact Training, Australia
    • Jason Laurence from Queensland
    • Dominic Wilson from Genesis Camberwell, Victoria
    • Richard Bell from Australian Institute of Fitness, NSW
    • Dallas Rosekelly from Planet Fitness, NSW
    • Libby Wallace from Inflict Group Fitness, NSW
    • Mike Warren from Zento, Western Australia
    • Phil Ayres from Australian Institute of Fitness, Australia
    • David Mackman from David Mackman PT, UK
    • Victor Brick from Planet Fitness, USA
    • Nicholas Osborne from GO: Sports Performance, USA
    • Amanda Vogel from Active Voice, Canada
    • Stephen Tharrett from Dinosaur Games, USA
    • Grant Gamble from ACAC Fitness & Wellness, USA
    • Jennifer Perry Reinert from Midtown Athletic Club, USA
    • Solana Trucco from Argentina
    • Rizwan Sayed from Your Fitness Club, India
    • Michelle Miller from Cross Training Couture, USA
    • Rocio Ugalde-Parodi from Lemon’s Gym, Peru
    • Roberto Rosas from Mercado Fitness, Argentina
    • Marcelo Nishihara from Tucuman
    • Nikhil Agarwal from India
    • Ashley Weir from Adrenalin Health Club, Victoria

    To celebrate your birthday this year we have TWO great gifts.

    A free download of JT’s book Balancing Act and a 10% discount on any of the Active Management products. Click here to redeem!

  • SPINNING® – the proper noun

    SPINNING® – the proper noun

    Blue Fitness_SPOT

    Allow us to reintroduce you to SPINNING in its correct usage of the proper noun, the founding brand in the world of indoor cycling.

    Why the re-introduction, you may ask. Often, SPINNING or more recent layman’s terms ‘spin, is commonly mistaken for the category of indoor cycling instead of its leading brand.

    While SPINNING is the originator of the indoor cycling format, it is also an evolving global program that involves indoor bikes, internationally renowned events and certification trainings. As the trademark symbols would emphasize, SPINNING is not a type of exercise. SPINNING is a fitness entity.

    So how do we use the SPINNING brand correctly and legally? It’s little like basic mathematics. Combine the bikes, the education and a signed facility agreement with Mad Dogg Athletics (MDA) and you are definitely on your way to being what would be termed as an ‘authorized SPINNING facility’. This means you have permission to use the brand name and logo.

    SPIN® SPINNER® and SPINNING® and the SPINNING logo are registered trademarks of MDA. These cannot be used in any type of referral to indoor cycling education, products or bikes.

    The founders and creators of SPINNING, Mad Dogg Athletics Inc (MDA) based in the super hip area of Venice in California may seem a long way from our shores but they are in fact represented locally in Australia. That is where we come in.

    Blue Fitness Australia is the exclusive distributor of the Star Trac SPINNER® bike range and also the comprehensive Spinning instructor training, education and products.  We are very proud of our 8 year association with MDA and are working diligently to continue to provide health and fitness facilities in Australia everything they need to become the real-SPINNING-deal. In turn allowing these facilities to reap the rewards of providing an internationally recognized program with over 30,000 facilities and 200,000 certified instructors globally, to their members on local soil.

    Not all indoor cycle classes are the same and we cannot speak to what you may encounter when you attend a misnamed ‘spin’ class and that’s not our business. Our business is providing the real deal SPINNING education, bikes and instructors that equates an authentic SPINNING experience.

    If you are interested in learning about the history of Spinning check out our next article.

    If you would like more information on delivering the original indoor cycling program and becoming an authorized SPINNING facility or becoming a SPINNING instructor please contact [email protected].

    Source: Simon Hall from Blue Fitness [email protected]

  • Crunch Fitness Turn Up The Volume

    Crunch Fitness Turn Up The Volume

    Cute. Funny. Perfect for a reactivation postcard, just not sure about an external promotional piece.

    What do you think?

    6th Dec crunch fitness

  • Personal Training Business Communication Tip: WIIFM

    Personal Training Business Communication Tip: WIIFM

    Why is it that so many PT websites and flyers are filled with information all about the owner?

    The truth is, when someone reads your marketing material, they want to know what YOU can do for THEM.

    They want to hear that you’re going to help them, lose weight, get stronger, look leaner or run faster.

    The question they are asking is: “What’s in it for me” and THAT is the question you need to answer — way before you start sprouting off a long list of your PT qualifications!

    So take the time to review your existing marketing collateral, if you’re spending more time talking about yourself, then what’s in it for your potential customers, then maybe its time for a content re-write!

  • Active Management declares to #enhance the world

    Active Management declares to #enhance the world

    Jan 8th Enhance

    At Active Management, we love the word “enhance”.

    To us “enhance” demonstrates respect and acknowledgement that what you are already doing is working well.  We know how to make your current results even greater!

    Reducing healthcare costs around the globe is our mission – or our “BHAG (Big Hairy Audacious Goal)”. This is the “why” in our business, and we passionately believe this theme of “#enhance” will achieve exactly that!

    #enhance is Active Management’s guiding principle; in our business decisions, in our strategy to maintain existing relationships, and in our methods to establish new client relations.

    In fact, in 2014 (and beyond) #enhance will become overtly synonymous with the Active Management brand, and the best part is that you will reap all the benefits. By this we mean, every single time you come into contact with Active Management, whether it’s purchasing a product or viewing a blog, post or tweet, we promise to #enhance what you’re already doing.

    In actuality, Active Management’s mission is to #enhance everything and everyone we come in contact with.

    Active Management will #enhance current clients

    Most likely, you’ve already enjoyed Active Management’s outstanding service, but this year you’ll be wowed by our ‘knock your bloody socks off!’ customer service. We promise to deliver exceptionally useful information and unique opportunities that will further #enhance your business’ success and quality of life.

    Active Management will #enhance blog viewers, newsletter recipients and Facebook fans

    We understand your time is precious and we respect it too much to waste even a moment of it. For this reason, we assure you that every piece of information shared will be aimed to help #enhance your success in your business and/or life. Of course, we do have a large ‘fan-base’ who are in a variety of different stages of their business lifecycle or personal journey, so please keep in mind that some tips, tools and strategies may have #enhanced you five years ago, others may do so in five years time, and some will be perfectly appropriate right now. As always, you are the best decider of what information you can integrate to successfully #enhance your life and business.

    Active Management will #enhance future clients

    Over the next 12 months another Active Management aim is to #enhance our own business and grow the number of clients we work with around the world. To help us achieve this goal, we welcome and appreciate all referrals and/or introductions from within your own network. You can be confident that we will tailor our services to ensure we #enhance and meet the business and personal needs of everyone that we are introduced/referred to.

    Active Management will #enhance the fitness industry

    There are numerous resources already available to #enhance the fitness industry, such as the Industry Leaders’ Roundtable. This year, Active Management will release new products that solely aim to #enhance the credibility of the fitness industry (e.g., Facebook posts, images, club posters, podcast interviews, client testimonial video production services).

    Active Management will #enhance our own team

    The Active Management team will also benefit from our one-eyed focus to #enhance. We are committed to investing energy and resources to #enhance the personal and professional lives of those who we use to help you.

    Active Management will #enhance the world

    Those of us with kids, typically harbour a desire for them to grow up in a world that is filled with opportunity (rather than one that is laden with medication-based solutions for an ageing and obese population). So, Active Management is declaring a commitment to work hard to #enhance people’s lives by encouraging them to exercise and become active for life. We want more people moving, to reduce those healthcare costs – right across the globe.

    You can #enhance with Active Management

    You can join us in our quest to #enhance the population. Becoming part of the #enhance movement is simple:

    1. Don’t just think about, actually do something! Implement actions that will #enhance your family, friends’ and clients’ lives in 2014.
    2. Have us work with your business, your team or at your conference so we can #enhance what is important you.
    3. Spread the word “#enhance” by sharing our Facebook posts, tweets and blog posts.
    4. Suggest our services to people you know, who want or need to #enhance their business or personal life.
    5. Set yourself a goal to do just one thing every week that will #enhance your own life.

    Join Active Management’s #enhance movement today, and you’ll create a better tomorrow.

    3FBpost

  • Sweat It Out @ Sweat Fitness

    Sweat It Out @ Sweat Fitness

    Great images. Great concept.

    The copy to me just misses the mark and loses my interest.

    I really think they could have had punchier copy to create more change. Do you agree?

  • Personal Training Business Finance Tip: Increasing Fees

    Personal Training Business Finance Tip: Increasing Fees

    Talking to a client about money can sometimes feel a bit uncomfortable. But there will come a time, that you will need to increase your fees.

    Why?

    Well because your expenses will go up, the cost of living will go up, petrol will go up Equipment will go up.

    Here are a few tips to make the conversation a little easier.

    1) Get your clients onto a direct debit system. That way a small % fee increase is easier to apply than if they are paying cash and you go from 80 a session to 84.50 a session and they have to start rummaging around for small change!

    2) Secondly, have it in your T&Cs when they sign up, do a rate increase every year at the same time and always formally notify your clients by letter. if its just a few percent each year, they will come to expect it and its not going to come as a shock.

    At the end of the day, they understand you are a small business owner. If you incur costs, they are not going to expect you to absorb them, so you will need to pass them on.