I love the concept but I don’t think they have gone far enough. I think there needs to be tag line or call to action.
What do you think?
Author: JT
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Personal Training Business Marketing Tip: Business Cards
Here’s a quick and easy way to make the most of every opportunity.
Always have your business cards with you. Whether you are grabbing a coffee, going to the supermarket or going out for dinner, each time you get into conversation with someone, introduce yourself and hand them your business card.
Make it your goal to hand out around 30 business cards a week.
Plus, why not make your business card work for you…you could put a special redemption offer on the back, for example – visit my website at www.personaltrainer.com and enter your details to go in the drawn to win a free 1 hour PT session!
Or perhaps they can use your business card as a $20 discount voucher off their first PT session.
Just remember, your business card is advertising – so get as many of them out there as possible!
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Five Questions to Ask a Web Designer
- What is their approach? How will they determine what will work for your business?
- What content and contact management systems do they offer?
- Have they done work in our industry? Can they give you any references?
- Who is going to do the actual work? Can you talk to them, if required?
- How will they ensure your website is optimised for search engines?
- What is their approach? How will they determine what will work for your business?
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Perfect Summer Marketing From Oxygo
This just tickles my sense of humour, so I think it is very cool and would attract attention.
Do you agree?
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Personal Trainer Business Admin Tip: KISS!
When it comes to closing the sale, stick to the KISS principal, Keep it short and simple.
Your pricing brochure should have just 2 options.
Don’t over complicate it with a plethora of packages, discounts, student rates, peak, off peak, summer, winter etc.
Just stick to 2 options and be sure to position your preferred option on the right hand side of the page.
While your at it, lose the $ symbols. Yup, all you need is the package information and the number value. for example – 1:1 training, 1 hour per session, 10 week package 800. It’s that simple.
So grab your pricing brochures now and have a check if you need to make any changes. Remember Keep it Short and Simple!
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Fitness Company An Awesome BillBoard
You may remember the Silberman’s Fitness billboard, which is one of my favourite marketing pieces and this comes a close second!
What do you think? Simple? Effective?
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Personal Training Business Sales Tip: PT Package
The way you look, the way you act, talk and walk all form a part of your ‘PT Package’. You may not know it, but as a Personal Trainer and business owner, you are always “selling” your services – or at least you should be!
Be aware of the way you dress, be conscious of your body language when meeting new people and always be mindful of the way you speak and what you say.
Something as simple as a BBQ at a friends place, or coffee at the local cafe might just be an opportunity to meet new clients.
So if its HEALTH your selling, then make sure its HEALTH your portraying.
Nobody is going to pay for a Personal Trainer that they have just seen down 6 beers and a family size pizza.
Be conscious, be aware and Walk your Talk.
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Best Ever Marketing Idea
Last month I read a great interview with Aussie real estate mogul John McGrath who said this: ‘The greatest marketing initiative I’ve experienced in my 28 years of business is ensuring that every time a customer connects with your brand, in real time in the real world, they walk away as raving fans. Full stop.’
Now the tough questions … are you:
- Creating raving fans every time?
- Tracking it?
- Rewarding it?
- And ensuring it happens?
Start seeing every interaction as a ‘moment of truth’, as described by Jan Carlzon in his book: Moments of Truth. Your interactions are not merely transactions but the beginning of a lifelong relationship in which you want to provide them with the best service experience.
Remember, there is no point spending thousands of dollars trying to get new members and clients before having a plan to deliver an amazing experience to your current members and clients.
