Author: JT
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The Athlete Is Inside
The picture tells a thousands words, so we get the concept by looking at the image.
I think it really does attract more the ‘fit’ person than the person who has never been to a gym, what do you think?
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Personal Training Business Communication Tip: Body Language
So we all know how to greet someone with positive Body Language: stand tall, open arms, smile and handshake, but what about what Not to do when it comes to body language.
Here are 5 major no no’s:
1) Crossed arms – it screams negativity, go away!
2) Hands in pockets, you may as well have a sign on you saying “I’m bored”
3) Hands on hips, which can be intimidating to a new client.
4) Chewing gum or eating food. Remember – a PT session is about the client – not about YOU!
And I’ve saved the best for last…
5) Texting during a PT session!
If you need to use a stop watch, then invest in one! don’t use your phone. While your client might know you are using it for the clock, the other potential customers passing by will just think you are neglecting your client to check your Twitter account!
Don’t do it.
Most importantly, remember that your body language says plenty without you even saying a thing.
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Sales Outreach Starts with Networking
We all want our teams to outreach and network. Here are some great tips from Sharon Williams at Taurus Marketing:
Do some research prior to the event to have an overview of who will be at the networking event.- Get there early to take advantage of any pre-event socialising.
- Have some clear goals on why you are attending – is it the number of people to meet or meeting key people?
- Be a real person at these events, so whether you are shy or a social butterfly, be authentic.
- Use the opportunity to introduce yourself as a resource for people – the go-to person for suggestions, ideas, and specialist information.
- Make sure you follow up with the contacts you have met.
A fantastic book to read to help in this area is, The Little Black Book of Connections by Jeffrey Gitomer.
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Barry White Speaks From Anytime Fitness
This is pure gold from the marketing team at Anytime Fitness. Kick back and relax while you watch this video.
Did you laugh? Do you like?
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An Oldie But A Goodie Anytime Fitness
You just can’t beat using cute dogs in your marketing and Anytime Fitness have used them well in this sample.
A really cute way to get members back into the club!
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Justin Tamsett’s Podcast on Fiit Professionals Talking Trends
This week JT was interviewed by Brett Campbell from Fiit Professionals. In the podcast he shared:
- Where is the fitness industry heading and how this will effect every Personal Trainer and how you can take ADVANTAGE of these trends.
- The concept of NEWISM and how this applies to your Fitness Business Virgin consumers (no this has nothing to do with Richard Branson).
- A logical way on how to decide whether or not the Health & Fitness Industry is for YOU of not.
You can listen to the podcast here by clicking here
