Active Management

Author: JT

  • Guerilla Flyers to Get Results

    Guerilla Flyers to Get Results

    This month I got a great email from Jay Conrad Levinson, the father of ‘guerrilla marketing’! It was very timely as we have been helping some of our students who are doing their Masters of Business for Personal Trainers and discussing their marketing. I felt it looked very amateur – to the point of some being aTransform Your Marketing little dodgy.

    And to be honest, how easy is it to produce your own brochures! The web allows you to find images, ideas for your flyer and even ‘borrow’ copy from other marketing examples. But this could have catastrophic effects on your business!

    Levinson then shared the eight things amateurs miss in their brochures.

    1. Powerful, emotional headline about why someone should read further. Don’t waste your cover panel or headline position with your company name.
    2. What is the purpose of the flyer: sales? leads? online connections? Be very clear as to what you want your flyer to do for you, as the reader won’t take the time to figure it out or even guess.
    3. Readers of your flyer want one question answered and one question only: ‘What’s in it for me?’ So answer this question by sharing the benefits more than features. And share in a language the readers will understand.
    4. Less can be more! Don’t put too much copy, images or offers on your flyer. If you want to attract multiple markets, then have multiple flyers.
    5. Don’t be slack and sloppy. Your marketing shows your professionalism. Make sure you use hi-res images, correct colours, consistent look and feel and if you’re using your printer, get it straight!
    6. Use spellcheck and then double check it. One misspelled word or poor use of grammar can undermine even the most compelling offers. Have a proofreader go over your final flyer before printing.
    7. Ensure you have a call to action. Tell the reader exactly what you want them to do or they’ll do nothing. Say what you offer, what it means to customers and what they should do next: call you; visit you; email you, or whatever.
    8. Keep everything simple: the copy, the layout and the ordering process. Check that a 12 year old can understand what to do when they read your flyer. Assume nothing and test everything.
  • Hump Day Laugh #30

    Hump Day Laugh #30

    HD 30

  • You Have Turned Me Off My Food Speed-Fit

    You Have Turned Me Off My Food Speed-Fit

    There are words I could use to describe this marketing but I will refrain.

    You don’t have to! What do you think?

  • Personal Training Business Marketing Tip: Gift Cards

    Personal Training Business Marketing Tip: Gift Cards

     

    Looking for a great way to encourage your clients to refer your services to a friend or family member?

    Why not get some PT Gift Cards produced (think Coles Myer or I-tunes style plastic card that fits in your wallet)

    You could give each of your existing clients a $20 gift card to give to one of their friends to put towards Personal Training!

    It’s a great referral tool because the card is effectively seen in the same light as handing over $20 in cash!

    Just make sure you have Terms and Conditions on the card, and track each one with an individual code or key number.

    To find out more about these style cards, check out the business we recommend ‘Fitness Gift Cards’

  • Does Your Website Match What Consumers Want?

    Does Your Website Match What Consumers Want?

    I love checklists that other people have done the work to establish. Here are 10 suggestions on what are non-negotiable aspects of your website:Check Mark

    1. Competitive product prices
    2. Well-designed product representation
    3. Good product selection
    4. Reliable shipping and handling
    5. On-time delivery
    6. Easy ordering
    7. High degree of customer support
    8. Valuable information about products
    9. Posted privacy policy
    10. User-friendly navigation tools

    Source: From FCB – Fortune Small Business Magazine

  • Hump Day Laugh #29

    Hump Day Laugh #29

    HD 29

  • Find Out How Skilled A Job Candidate Actually Is

    Find Out How Skilled A Job Candidate Actually Is

    The point of your job interviews is to make sure the candidate has the necessary skills to do the work. Aside from references, Recruitment E-Book Featurehow can you determine if a potential employee actually knows what he claims to know? Here are two tips for finding out how deep a person’s knowledge and experience goes:

    • Ask “how” and “why.” When an interviewee relays a success story, drill down to understand as much as you can. Keep asking, “How did you do that?” or “Why?” until you get to a question the candidate can’t answer. This isn’t always comfortable but it will shed light on his true capabilities.
    • Bring in a fellow interviewer. With two people conducting the interview, one of you can focus on asking the right questions and the other can listen attentively to responses.

    Have you purchased your Active Management’s Reccruitment E-Book for just $59! Click here to order!

  • Vipr Guerilla Marketing

    Vipr Guerilla Marketing

    Perhaps a little gross but very clever guerilla marketing.

    Would this work for you and your brand?

    28th Oct vipgym_img_assist_custom

  • How to Get More Shares of Your Facebook Post

    How to Get More Shares of Your Facebook Post

    Mari Smith is regarded worldwide as a gun social media expert. Check out below as advice on how to get more shares on your Facebook page.

    How to get more facebook shares

  • Personal Training Business Finance Tip: Bad Apples

    Personal Training Business Finance Tip: Bad Apples

    Creating a profitable business isn’t always about getting new customers, sometimes you need to take the difficult task of getting rid of the bad apples.

    What I’m saying is, there needs to come a time when you stop training break-even or ‘C’ list customers.

    The truth of the matter is, if you stop marketing to unprofitable customers, you have more time and resources for customers who actually grow your business.

    What’s the definition of a ‘bad apple’?

    Think about the clients who, don’t show up to sessions, make excuses for not achieving results, zap you of your energy through their negativity or use you constantly as a free information resource.

    So maybe its time to take a detailed look at your customer database, clean up where you need to, and focus on marketing to the customers that really count.