Active Management

Author: JT

  • Personal Training Business Admin Tip: Start Up

    Personal Training Business Admin Tip: Start Up

    Starting your own business can be an exciting and nerve-wracking time, but before you jump head first, there are a few things to think about:

    1) Research your market, know exactly what your competitors are doing and what opportunities there are for you.

    2) Gain an understanding about your customers. Who are they? Why should they come to you?

    3) Consider where you will be based? Will you have a studio, work outdoors or will you be a mobile trainer?

    4) Factor in all overhead costs: Think, rent, advertising, insurance, marketing collateral, equipment etc.

    5) Last but not least, Write a business plan and a budget!!

    You know what they say – If you fail to plan, then plan to fail!.

  • Do We Use ‘Dollar’, ‘$’ or Nothing?

    Do We Use ‘Dollar’, ‘$’ or Nothing?

    Thanks to Amber from Bodycare Health Club for sharing this valuable insight with me.dollar sign

    Over the past few years, pricing analysts have discovered it’s much more effective to price goods without the dollar symbol. By leaving ‘$’ off the menu, apparently we’re led to believe that an item isn’t as expensive.

    Researchers at New York’s Cornell University tested the theory at a city cafe by offering three types of menus. The first menu had prices listed with a dollar sign, the second without a dollar sign and the third with the word ‘dollar’ spelled out.

    The results of the study showed that when prices were listed with the dollar sign, customers spent less. Conversely, when the dollar sign was missing, they happily splurged more. Even when the word ‘dollar’ was spelled out, people felt the pain of the price.

    This is because a dollar sign, and even the word ‘dollar’, tends to be associated with having to pay. And as we all know, having to pay is not the good times. This negative sentiment leads us to believe that items are more expensive than they really are.

    It’s a similar story with the old 99 cent trick too. It seems that $9.99 is more closely associated with $9 than $10 and so appears cheaper than it is.

    A study was carried out on this phenomenon by Professor Robert Schindler at Rutgers Business School. Schindler found the 1 cent difference between pricing products at .99 and .00 had ‘a considerable effect on sales’, with .99 priced products far outselling those priced at a round dollar.

    A better example is University of Chicago’s Kenneth Wisniewski’s look at margarine pricing. Wisniewski observed that when the price of margarine dropped from $0.89 to $0.71 at a local grocery chain, sales went up 65%. However when the price was clipped by another two cents to $0.69, sales spiked a whopping 222%.

    What is your pricing model? How do you write your prices?

  • Hump Day Laugh #26

    Hump Day Laugh #26

    HD 26

  • Tim Ferriss Discounted Tickets Thanks to Active Management & Growth Faculty

    Tim Ferriss Discounted Tickets Thanks to Active Management & Growth Faculty

    Our friends at the Growth Faculty have extended a great opportunity to you. You are invited to an exclusive morning with Tim Ferriss, where the best-selling author of the 4-Hour Workweek will share his strategies TGF_logofor maximising your effectiveness in work and in life.

    Be part of this incredible experience and hear first hand from Tim Ferriss as he unwraps the concepts and methodology that have made him a breakthrough leader capable of challenging business norms and inventing new ways of thinking and working.

    Recognised as a world leader in productivity, time management and entrepreneurship, Tim Ferriss challenges the status quo! He has developed a  self-improvement program of four steps: defining aspirations, managing time, creating automatic income and escaping the trappings of the 9-to-5 life.

    About Tim Ferriss

    Tim Ferriss (facebook)Tim Ferriss, nominated as one of Fast Company’s “Most Innovative Business People of 2007”, is author of the #1 New York Times, Wall Street Journal, and Business Week bestseller, The 4-Hour Workweek. He has been featured in The New York Times, The Economist, TIME, Forbes, Fortune, CNN, and CBS. He speaks six languages, runs a multinational firm from wireless locations worldwide, and has been a popular guest lecturer at Princeton University since 2003, where he presents entrepreneurship as a tool for ideal lifestyle design and world change.

    This is your chance to spend a morning with the master of productivity who walks his talk!

    Dates:

    • Brisbane – 12 November
    • Melbourne – 13 November
    • Sydney – 14 November

    Special Investment for You As An Active Management Friend.  

    BREAKFAST SEMINAR TICKETS:

    Time: 07:30 – 09:30am

    Includes: Networking breakfast and keynote presentation

    • Standard Price: $250 per person
    • Active Management Rate $195
    • Group Rate (4 or more) $175
    • Group Rate (8 or more) $150

    VIP TICKETS:

    Be part of an intimate group of people who will meet, interact and have their photo taken with Tim Ferriss at an exclusive VIP function.  Your ticket includes:

    • Networking breakfast;
    • Front row seating at seminar presentation;
    • Exclusive VIP function with Tim Ferriss which includes interactive Q&A,;
    • An individual photo and morning tea.

    Time: 07:30 – 11:30am

    VIP Ticket: $695

    Active Management Investment: $495

              The 4-Hour Workweek

  • Yoga Guerilla Marketing Clever But . . .

    Yoga Guerilla Marketing Clever But . . .

    This will definitely stand out. People will look.

    I am just not sure it would inspire people to check out the Yoga studio. Do you?

    30th Sept yoga_leo_burnett_china

    In case you missed these:

    Yoga Advertising – 2nd September

    Yoga Advertising – 16th September

  • Personal Training Business Finance Tip: Boost your bank balance

    Personal Training Business Finance Tip: Boost your bank balance

    Want to improve the profitability of your PT business; here are 3 quick tips to help boost your bank balance…

    1) Review your PT Rates on a regular basis, keep an eye on what the market is doing and plan to increase your rates at the same time each year

    2) Keep on top of debt collection! Don’t let you clients lag behind on paying you.

    3) Chat to a financial institution, like Ezy-pay, and set up your clients onto a direct payment system for automatic and seamless payment into your account.

    Just remember, dealing with money might be your least favourite task, but getting on top of your finances means you have more time to do what you love!

  • Apathy After the Sale Affects Referrals

    Apathy After the Sale Affects Referrals

    How about these powerful insights into referrals from Jeffrey Gitomer …Customer Service

    You worked like crazy trying to attract attention to your business! You spent hundreds of dollars on marketing, sales and your team to grow your business.

    You treated the ‘prospects’ well while you were trying to get them to join your club or business. They knew the quality of your business is matched with the quality they would get out of it. You assured them that service is your middle name. You smiled and used their name when you said goodbye, thanking them for the sale. And then, after all that caring attention on your part, they came once or twice and disappeared.

    Why? Too hard? Wished they had never joined or started this fitness journey?

    Nearly 70% of business is lost due to apathy after the sale. Apathy is the deadliest enemy of marketing. A ‘love ’em and leave ’em’ attitude is usually fatal to profitability.

    Once you have new clients or members your attitude should become ‘love ’em and love ’em even more!’ Here are just a few tips to get you started:

    • Send a handwritten thank you note within 48 hours. Not an email – take the time to write them a personalised note!
    • Call them within a month of the sale to make certain they are satisfied and have no questions.
    • Contact them again three months after the sale, this time suggesting new items that may tie-in with the original purchase.
    • And three months after that, you could make contact again.

    This caring follow-up is not sales focused but caring focused.

    This will prevent dreaded apathy from setting in and help increase business anywhere from 20% to 300%. That’s because customers, in their hearts, silently hope for recognition, acknowledgment, information, advance opportunities to purchase, and new calls to action – which you are now delivering!

    Instead of the kind of apathy that loses customers forever, constant attention and follow-up results in healthy back-end sales. This means repeat sales, ancillary sales and referral sales.

    And this means big profits to you – because it costs six times more to sell something to a new prospect than to sell that same thing to an existing customer.

  • Hump Day Laugh #25

    Hump Day Laugh #25

    HD 25

  • The ‘Sales Gene’

    The ‘Sales Gene’

    A genetic marker, the 7R allele of the DRD4 gene, is associated with ‘customer orientation’ – a willingness to interact with customers and learn 24th Sept Salesabout their problems in order to meet their needs!

    The University of Michigan found this correlation when studying 65 sales people.

    They also found that the A1 variant of the DRD2 gene, sometimes considered to make people cognitively inflexible, is associated with ‘sales orientation’ – the tendency to try to persuade customers to buy a given product rather than listen to their needs.

    Is it time to swab applicants for a sales role as part of the interview process?

  • Zaf is Burning Fat – Literally

    Zaf is Burning Fat – Literally

    This marketing scares me!

    I see the concept and get it. Just not sure this marketing would have me picking up the phone!

    What about you?