I have a client who is the longest email signature EVER as they include every logo of every award they have EVER won! And they have won lost of awards.
Which got me thinking, what should an email signature look like?
Here is a suggestion:
Author: JT
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Personal Training Business Admin Tip: Business Plans Part 2
Last week we covered off 4 areas to include in your business plan. Today we look at 3 more, plus the number 1 rule when it comes to writing an effective plan.
But first, section 5
5) Competitor analysis – what is your competition doing — you need to know!
6) Financial analysis – all the numbers, your budget, your sales forecast, your overheads, staffing costs etc.
7) Marketing plan. Including Strategy and actions for online and offline marketing. Collateral, promotions etc.And finally here it is:
A business plan should be a practical guide that you refer to throughout the year. It shouldn’t be so dense and complicated that it resembles a modern day version of war and peace!
I’ve seen people spend weeks writing a business plan and then leave it sit on their desk for an entire year!
Keep it simple, keep it clear and concise. You should be able to draw key actions from it, and each quarter refer back to the detail to make sure you are on track with the plan!
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Zumba & Crossfit Get Recognition
I think you have made it when your business has made it into a National, if not International, magazine as a featured article.
So far in 2013, Inc Magazine in the US has featured two fitness businesses.
In the December/January edition Zumba Fitness was named Inc Magazine Company of the Year. The insights into this world wide phenomen can help any size business. Here is the link to read more: http://www.inc.com/magazine/201212/leigh-buchanan/zumba-fitness-company-of-the-year-2012.html
In the July/August edition, there was a great spread on Crossfit and the theory of the business from Glen Glassman, the father of Crossfit. Well worth a read. Here is the link: http://www.inc.com/magazine/201307/burt-helm/crossfit-empire.html
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Business opportunity for Personal trainers with Step into Life Sans Souci
If you are interested in purchasing a PT business here is one for sale in Sydney.
You can download the business prospectus here by clicking Overview @ August 2013
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The Two Most Important Words To Your Team: ‘Thank you’
Mary Kay Ash, the US Cosmetics entrepreneur said, “There are two things people want more than sex and money: recognition and praise.”
Here are some tips for you to recognise and praise your team:
- Set aside time every week to acknowledge your Team members good work;
- Handwrite thank you notes whenever you can. Your personal touch matters in this digital age;
- Punish in private & praise in public. And make that praise timely and specific;
- Always copy or tell the Team’s members manager or supervisor;
- Foster a culture of gratitude. This will be a game changer for sustaining better performances.
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This Yoga Centre in Shanghai Is Clever
I like this marketing product . . . very cool . . . very yoga!
Do you agree?
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Industry Expert Raves About FitnessBiz
We just love hearing positive feedback on our events and this was one of the best ever, so we thought we’d share it . . .
“I just wanted to thank you again for a great session last Friday. It was nice meeting other like-minded people, who all seemed keen to share ideas and interact. Lots of fun! As you mentioned, the topics were simple, achievable and back to basics, which we often lose sight of searching for something bigger and better.
Carissa and I spent the entire train trip hope creating an action plan with the multitude of ideas we both picked up. I would have to say this half day session gave me more take home value than many of the 3 days events I’ve attended in the past.
I am looking forward to the next FitnessBiz later this year!”
Christina Vegners, Fitness Centre Manager, Healthmates, NSW
Thanks Christina! You made our day with this feedback!
Psst . . . FitnessBiz Brunch is on in Adelaide & Sydney in November, and Brisbane & Melbourne in December. Click here to book.
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Learn to Love Feedback – If you want to improve.
Feedback can be grouped into one of 3 categories:
- Complaints,
- Suggestions,
- Compliments
These may come verbally, email, the old-fashioned suggestion box or the new school method of social media.
In the world we now live, our clients, members, customers, ex-members and potential customers will be quick to tell us how we can do our business better. That is owing to the ease of giving feedback.
The problem with complaints and even some suggestions is that they can be quite demoralising if you are inexperienced with being criticised.
Don’t take internet complaints personally. And don’t rush to implement a corrective measure. Do pay attention! And work with your Team to handle the feedback.
I believe you need a mechanism in your business to respond to any feedback – positive or negative. The response should be personal from thanking the member who gave you a compliment to organising a time to chat with the person who gave you a suggestion.
I would also suggest you share the feedback, positive and negative and most importantly your response. This will show you are a customer focused business who listens.
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Personal Training Business Admin Tip: Business Plans Part 1
Today we are onto my favourite subject – Business Plans!
As a business owner, it is your responsibility (to yourself!) to write a business plan each year. Without it, you will lack direction, focus and very possibly affect the long term success of your business.
So if you’re new to writing a business plan, what should you include?
Lets go through some of the essentials:
- Mission statement — what is it you are setting out to achieve
- Describe your business – in brief terms, what is it you do?
- Short and Long term goals
- Customer overview – so details on your target market
Next week we will go through 3 more Must –haves, plus the one most important thing to do in any business plan!
