Active Management

Author: JT

  • Personal Training Business Marketing Tip: Websites

    Personal Training Business Marketing Tip: Websites

    If you’re in the market for a website, there are some key areas to consider.

    While there are plenty of ‘DIY’ options for creating website’s, if you’re not tech savvy, then my suggestion is to find yourself a good website designer/developer to help you set it all up.

    Collate all your ideas and your wish list into a detailed brief, so you can get a firm idea of how much cost you will need to outlay for a website.

    Be clear about what you get for your investment and be sure to ask if the cost of a domain name and site hosting is included in the quoted price.

    Websites don’t need to cost the earth, but you do need to get the fundamentals right.

    Do your research, check out your competition, then get started on writing that brief.

    Most importantly, source a few different quotes, so you can make an informed decision before signing on the dotted line.

  • 7 Design Mistakes That Make Readers Trash Your Emails – Part 6

    7 Design Mistakes That Make Readers Trash Your Emails – Part 6

    Here’s how we all sort through our inboxes:

    • emailWe choose an email message
    • We give it a two-second glance
    • We decide if it’s worth our time
    • If it is, we keep it and read it
    • If it’s not, we hit the delete key, and send the email to the trash

    How can you keep your email out of the trash? The secret is good design. In those first two seconds, that’s all your reader sees.

    Number 6 of the seven common design mistakes that get emails trashed today:

    No base to stand on

    Sometimes predictability is a good thing. Featuring your contact information, your company mission, and your social media profiles in a consistent footer area at the base of your emails makes them look professional. It also makes it easy for your readers to stay in contact with you outside of their inboxes.

    Source: Constant Contact – http://conta.cc/XCFD8P

  • Hump Day Laugh #21

    Hump Day Laugh #21

    HD 21

  • Awesome Guerilla Marketing Companhia Athletica

    Awesome Guerilla Marketing Companhia Athletica

    This is some of the best guerilla marketing I have ever seen . . . love it!!!!

    Do you agree?

  • Personal Training Business Marketing Tip: Survey Monkey

    Personal Training Business Marketing Tip: Survey Monkey

    Knowing what your clients want, what they think, if they’re happy, challenged, motivated or demotivated doesn’t have to be a guessing game.

    You will find that most market leading businesses know exactly what their clients think and what they want, in fact, for many companies it’s a huge part of their research and development budget and it helps them decide which products to create next, which ones are going south and which ones people want more of.

    If you haven’t yet discovered it, then check out the online Survey system called Survey Monkey.

    The basic package is free and you can create a custom made questionnaire to ask you clients anything you want.

    Just make sure the questions are relevant, and remember, if you’re asking people what they want, be prepared to deliver something.

    So take their feedback on board, make conscious and considered changes or additions. Publicize those changes and celebrate them.

  • 7 Design Mistakes That Make Readers Trash Your Emails – Part 5

    7 Design Mistakes That Make Readers Trash Your Emails – Part 5

    Number 5 of the seven common design mistakes that get emails trashed today:
    email

    Awful images

    There’s nothing that says ‘an amateur designed this email’ like cheap-o clip art. Avoid cheesy images and stock photography that look staged and fake.

    Remember, people want to do business with real people, so use your own photos or stock images that are high quality and look natural.

    Source: Constant Contact – http://conta.cc/XCFD8P

  • Hump Day Laugh #20

    Hump Day Laugh #20

    HD 20

  • Not An Attractive Way To Lose Your Belly

    Not An Attractive Way To Lose Your Belly

    There is a fine line between funny and not funny. I am afraid for me these are not funny they are just dumb. And I don’t think it would create sales.

    I am happy to be proved wrong.

    What do you think?

  • Personal Training Business Admin Tip: Flying Solo

    Personal Training Business Admin Tip: Flying Solo

    If you’re a Personal Trainer working for yourself, then its important to remember that it isn’t always going to smooth sailing and occasionally you might need a helping hand, assistance or support in different areas of your business.

    This is especially important if you have come from working in a corporate environment where you might be used to having a team around you or a manager to motivate you!

    The great news is, you’re not alone and there are heaps of great resources for you to check out.

    One of the best websites for Sole Traders, or independent business owners, is “Flying Solo”.

    They provide everything from business tips, to ideas on personal well being, technical and finance support plus they offer events and forums where you can interact with other business owners just like you!.

    Just remember, all business owners have ups and downs, and when you need that extra boost or a helping hand, then you don’t need to go far to find it!

  • 7 Design Mistakes That Make Readers Trash Your Emails – Part 4

    7 Design Mistakes That Make Readers Trash Your Emails – Part 4

    Number 4 of the seven common design mistakes that get emails trashed today:email

    Muddled information

    You can make your emails instantly look more inviting by avoiding these formatting problems:

    • No hierarchy of information. When a reader glances at your email, they should know right away which information is the most important, what they should look at next, and what’s the least important. Make this obvious by using a larger, bolder and brighter main headline. Make your subheads smaller and less prominent. Make your legal information, notices and ‘housekeeping’ messages smallest and least important.
    • Great walls of text. To make your messages easy to scan, use plenty of subheads. Write in short paragraphs, breaking up your text into easily-digestible chunks.

    Source: Constant Contact – http://conta.cc/XCFD8P