Another sample where I have two hands up in the air! I don’t understand even with the translation of “Give rest to those shoes.”
Can you help?
Author: JT
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Getting the Colour Right
Recently, I looked at a printed marketing piece and thought, ‘What the …’ The colours were so not what I wanted. So I chatted with my printer and here are some basic tips for you to remember (so you don’t make the same
mistake as me):- CMYK is when printers use cyan, magenta, yellow and black toner.
- RGB is red, blue and green that you see on the computer screen.
- RGB files will not print the same when using CMYK.
- To be most accurate with your colours, use programs that can reproduce CMYK like InDesign and PhotoShop.
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Personal Training Business Sales Tip: Google Analytics
So you have a new website set up, but how do you know if anyone is looking at it?
Well, the people at Google provide a great resource called Google Analytics.
The online tool allows you to track everything from, site traffic, which pages on your site people are looking at, and even how long they are spending on each page, and those are just the basic stats.
If you head to google.com/analytics, there are a huge number of free analytics options to choose from and all are explained in an easy to follow format.
Remember, there is no point having a website it no one is looking at it, so your first step after setting up your website, should be to track its performance and then the next step is developing a marketing campaign to drive traffic to your website, but that is whole other video!
So if you don’t have analytics set up, shift it to the top of your business to do list and make sure your website is getting the attention it deserves.
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7 Design Mistakes That Make Readers Trash Your Emails – Part 1
It’s heartbreaking to think that people are making snap judgments about whether or not to read your emails based on a quick glance.
But they are. You are, too!
Here’s how we all sort through our inboxes:
- We choose an email message
- We give it a two-second glance
- We decide if it’s worth our time
- If it is, we keep it and read it
- If it’s not, we hit the delete key, and send the email to the trash
How can you keep your email out of the trash? The secret is good design. In those first two seconds, that’s all your reader sees.
I’ll share the 7 common design mistakes that get emails trashed over the next few blogs. Here is the first one …
Forgetting to say hello
Your emails should feature an instantly-recognisable, consistent header image. Over time, your header image will be associated with the high-quality information you share.
Ideally, this email header should relate to the business or product your reader signed up to learn more about. So if you’re a dog groomer and you have a special email newsletter just for poodle owners, your header should identify the information you’ll share, and look visually related to your overall dog groomer brand.
Source: Constant Contact – http://conta.cc/XCFD8P
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Happy Staff Are More Productive
We already knew that, but now a study proves it! A study at Penn State University in the USA examined the impact of moods on coming up with ideas. They divided participants into 2 groups – happy and sad! They found that
happy participants came up with 50% more ideas than their glum counterparts! -
Bootcamps Australia Helps Me See How I Can Fit Exercise In
I like this marketing sample. It is quite cool and shows how I can fit exercise in – easily.
What do you think?
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Corporate Blogging Goes Mainstream
Blogging has been around for over 10 years and is seen as an essential ingredient in the media mix. Most businesses now have a blog and it is where journalists look for stories – not to mention where they also post their views on the news.
‘Businesses are increasingly using the blogosphere to further a variety of corporate functions, such as communications, lead generation, customer service and brand marketing,’ said Paul Verna, e-Marketer senior analyst and author of the new report: Corporate Blogging: Media and Marketing Firms Drive Growth.
While blogging still tends not to rate such high usage as newer forms of social media, like Facebook and Twitter, it still has many strengths, including:
- thought leadership
- positioning as an expert
- full control over branding
- integration with website
- no limit on post length
- the existence of a full, easily searchable, single place for information, and
- assistance in search engine optimisation.
But what is amazing is it’s where journalists go for finding information on stories, if not creating stories.
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Personal Training Business Time Management Tip: Podcasts
When you’re a PT, time is precious, and we know that increasing our knowledge base is part of being a successful business owner.
We also know that keeping active is important for balance and well being. So here’s the tip….download an hour of business specific podcasts (that are research based / by industry leaders / that are recognized as mainstream and well regarded) and listen to them during your workout or while travelling from client to client.
That way, you are learning ‘on the run’ so to speak and increasing your knowledge base plus keeping up with current news and trends.
Here are my top 3 business Podcasts to checkout: 1) Active Management Podcasts of course! 2) SmallBusinessBigMarketing 3) freedomocean .
Each of these take a different perspective of business. You can choose from the title to download the episodes that are most useful for your business. Sync it with your phone or MP3 and get listening!
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Leadership by William Pollard
Here is a very powerful insight into leading your people.
“The real leader is not the person with the most distinguished title, the highest pay, or the longest tenure.
The real leader is the role model, the risk taker.
The real leader is not the person with the largest car or biggest home, but the servant; not the person who promotes himself or herself, but the promoter of others; not the administrator but the initiator; not the taker but the giver; not the talker but the listener.
Servant leaders believe in the people they lead and are always ready to be surprised by their potential.
Servant leaders make themselves available.
Servant leaders are committed – they are not simply holders of position. They love and care for people they lead.
Leadership is both an art and a science. Everyone is a leader and everyone can also be a servant.”
Thanks William Pollard, Chairman of Service Master, 1997 your insights are profound.
