Author: JT
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Too Clever Dream Gym
Again I like the concept but I am not sure it has nailed the reason to join the gym.
What do you think?
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Uniforms – Are They Important?
A panel of experts at ‘Fashion Fit for Business’ this year indicated that uniforms:
- benefit culture
- increase brand satisfaction
- improve employee satisfaction
- improve performance
A representative from Flight Centre said that when they updated their uniform with a more contemporary style they saw a change in pride and professionalism.
The Council of Fashion and Textiles Industries of Australia believes the uniform should have purpose, performance and fit as the key attributes of its design. Style is simply icing.
Poorly designed uniforms won’t fit well, won’t wear well and most importantly will not make the wearer feel good about going to work.
- benefit culture
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The Secret to Getting Referrals
I appreciate there are two schools of thought when it comes to asking for referrals. I also know every salesperson is told to ‘ask for referrals’ or ‘don’t forget to ask for referrals’ or ‘as soon as you make the sale, ask for a referral’.
I read a great article by Jeffrey Gitomer and he said these statements are not only wrong, they could also jeopardise the future of your relationship. First of all, why are you ‘asking’ (begging) for a referral? Second of all, why
are you asking when you haven’t earned anything?I love that he said what I always believed deep down – referrals are not asked for, they are earned! I felt awkward asking for them and I know my staff did. And holding a stick or a commission cheque over their heads to get them to ask … I don’t think that is the solution.
Here are 5 questions Gitomer recommends you ask yourself:
- What have I earned so far?
- Have I done anything besides make a sale?
- On a scale of 1–10, how strong is this relationship?
- If I asked for a referral right now would it be or feel awkward?
- Why would this customer give me a referral? NOTE: If you can’t think of a reason, neither can your customer.
Then ask these 3:
- What can I do that will get me from where I am to where I want to be?
- Do I have a real referral game plan?
- What are the value actions I need to be (consistently) taking to begin earning referrals?
The questions above are the ones that need to be asked before you take ANY action on getting referrals.
Read our previous blog post ‘Top 6.5 Referral Strategies’
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Learn from the best Companies’ Human resource culture
Fortune have named the top 100 companies to work for in the world! And yes Google topped the list again! Check out the full list here. (link to http://money.cnn.com/magazines/fortune/best-companies/)
Google in the last 12 months have added three wellness centers and a seven-acre sports complex, which includes a roller hockey rink; courts for basketball, bocce, and shuffle ball; and horseshoe pits.
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Fitness Company I Am Confused
Ok my hands up as high as they can go – both of them!!!
I do not get this concept at all.
Can you help me?
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The Power of the Twitterverse – Discussion topics for Personal Trainers
If, like many, you have not yet discovered the power of social media for business, I want to share with you a list of topics your business can talk about in your Twitter feeds and Facebook updates:
- New announcements from your brand.
- Teaser previews of offerings you are working on.
- Related interesting news from the industry.
- Trivia related to your product: history, technology, anything!
- Ask for suggestions: people love to help someone out.
- Events you are holding: this informs as well as gets you attendees.
- Events you are participating in: this shows you are active.
- Witty one-liners: this can be jokes, daily wisdom, or just about anything else.
- Helping people find opportunities: Helping people solve problems is the best thing you can do to promote your brand.
- Popular events: tweet about the upcoming sports events, festivals, etc.
- Unexpected developments: Was Gmail down today? Tweet about it!
- Regular industry news: yup, this doesn’t hurt if mixed in.
- Sales announcements: Tweet about any sales announcements you might have.
- Job openings: Tell people about open positions, both with your brand and at other places you know.
- Ask for customer feedback: Invite people to share their experiences with your brand.
- Participate in the relevant hash tags, and get more visibility.
- Set up and announce tweet chats based on brand-related hash tags.
- Follow people and make acknowledgement via tweets.
- Thank people who have recently followed you.
- Post the latest updates from your blog along with the link.
- Direct people to other social media channels you own by tweeting about them.
- Search on your brand name and respond to tweets that are about you.
- Create Twitter lists of industry-relevant analysts, well-wishers or customers, and announce the lists publically. This sends a positive message to the mentioned people.
- Participate in trending topics and viral hash tags to rope in some attention. Ensure your opinion is related to your brand somehow.
- Tweet-greet your followers daily. Saying small things like “good morning,” or asking about their health goes a long way in forging ties.
- Tweet and tag your best employee of the week. This keeps the staff motivated and gives them a platform.
- Announce weekly deal, tweetpon (coupon), etc., and evaluate its viral reach to understand how influential your brand is.
- For B2B brands, find out analysts on Twitter and build up conversations with them. Twitter is the best place for making your opinion heard.
- Give daily twitter tips on usage of your brand’s products/service or on the basis of the industry expertise. Tips sell well on Twitter.
- Make regular #FF Friday Follow recommendations or announce fan of the week with some incentives or freebies to the winners.
Source: http://socialmediatoday.com/soravjain/488958/30-things-tweet-about-your-brand-short-guide-brands
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Keys To Scheduling a Meeting
Many managers believe there is only ONE way to convey information or gain input from their Team – a meeting!
Before scheduling a meeting, follow these 3 rules:
- Only use meetings for discussions and decisions that must happen with a team. If you can communicate your messages via e-mail or a water cooler chat, take this option.
- Send a clear agenda with the meeting invitation with at least 3 days notice, so everyone can prepare. The Agenda will also help people determine if they need to attend based on their relevance to the discussion.
- Ensure someone takes minutes – thorough notes! Share these post the meeting to everyone – even the people who didn’t attend, so they stay in the loop!
Be respectful of your team’s time and they will be respectful of yours!
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You Can Support Kids In Vanuatu Get Educated
Out of the 8000 children who start school in Vanuatu each year, only 125 will finish Year 12.
Lack of literacy is a leading reason.
The Jump Start Foundation is changing this statistic one precious child at a time by encouraging my family to participate in the round the island relay run in July.
I’d love you to sponsor us!!! Click here to help.
Founder of Jump Start Foundation is Heidi Dening from Jump Start Training, one of Sydney’s leading personal training businesses and member of the Industry Leaders Roundtable for Personal Trainers.
Heidi is deeply passionate about helping the beautiful kids of Vanuatu lead a better life by improving their education.
Her passion has meant in July we are taking Industry Leaders Roundtable for Personal Trainers to Vanuatu to see first hand what miracles Heidi performing! And we are competing in a relay race around the island.
Check out their 2010 experience here
As with most things, nothing is possible without money. The big difference, is that not a lot of money is needed to create a massive difference for these kids. Your sponsorship of our run will help buy coloured pencils, rubbers, and some simple reading books.
Your small contribution will have a huge impact on these kids, so any help will be appreciated.
