Webinar: AI Powered Gym Success – The MAX Members Advantage

Are you ready to take your gym to the next level? The fitness industry is changing FAST, and the gyms that embrace AI now will be the ones dominating in 2025. Join us for an exclusive, game-changing webinar where we’ll show you exactly how AI is transforming gym growth, retention, and efficiency – and how YOU can leverage it to stay ahead of the competition!

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Escape Fitness Sets New Blueprint For Strength Training With The Launch Of LOAD

Escape Fitness, a global leader in innovative fitness solutions, has unveiled Octagon LOAD or “LOAD”, a groundbreaking strength and functional training system. Developed from years of industry expertise and global insights, LOAD addresses critical challenges faced by fitness facilities, offering a versatile, safe and engaging, results-driven solution that meets the rising demand for strength training.  

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The HFA Show 2025

A new brand. A new conference name. A new event. And JT is honoured to speak at his 18th IHRSA/HFA event in Vegas this March.

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Myzone Assembles Industry-leading International Advisory Group

Jay Worthy, Global CEO at Myzone, the leading heart rate monitoring fitness wearable brand, has established an industry-leading advisory group to provide the business with strategic insights on the trends and behaviours driving the global health and fitness industry and the evolving landscape for wearables.

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Building a Community Brand For Your Fitness Business

This episode is packed with insights on building a thriving fitness community! We explore the journey from “me business” to “we business” to a powerful “us brand,” emphasizing the crucial role of values in shaping your marketing message. We also dive into gym layout for member experience, time management tips, and building a strong community brand.

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