Author: JT

  • Revive Your Personal Training: Actionable Strategies for Gym Owners

    Revive Your Personal Training: Actionable Strategies for Gym Owners

    Is your personal training department struggling to find its footing in the post-pandemic landscape? You’re not alone. As JT aptly put it, “Fitness business owners around the globe are scratching their head wondering what the hell has happened to my PT department.”

    The good news? There’s a path forward. Episode 537 of the Fitness Business Podcast offers a deep dive into the current state of personal training, providing actionable strategies to relaunch or establish a thriving PT program. Hosted by JT, this insightful episode features industry veterans Richard Boyd and Bob Esquerre, who bring over two decades of combined experience to the table.

    Navigating the New Fitness Landscape

    The fitness industry has evolved, and so have your members. Today’s gym-goers are more informed and discerning. As Richard Boyd points out, “The trainer is no longer the authority on the gym floor.” To effectively engage this modern member, your personal trainers need to upskill and regain authority through enhanced knowledge and communication skills.

    Beyond Revenue: Measuring True Success

    It’s time to shift the focus beyond just revenue generated by the PT department. Boyd emphasizes the importance of celebrating trainers who excel at building lasting relationships and extending member engagement. These are the individuals who truly drive overall gym success by fostering loyalty and reducing churn. As Boyd states, “Celebrate those trainers that are keeping people the longest.”

    Building a Culture of Excellence

    A successful personal training program is built on a foundation of clear expectations and consistent training. Ensuring your team embodies your gym’s brand and culture is paramount. As Brent Frueh wisely notes, “Properly trained staff that represent your brand is your most important asset. Leaving that to chance is not the right play.” By investing in your trainers, you directly enhance customer service and ultimately boost member satisfaction.

    Key Takeaways for Gym Leaders:

    • Empower Your Trainers: Equip them with the skills and knowledge to confidently engage with today’s educated members.
    • Recognize Relationship Builders: Celebrate trainers who prioritize member engagement and retention.
    • Cultivate a Strong Team Culture: Implement consistent training and clear expectations to ensure your team embodies your gym’s values.

    Ready to Transform Your Personal Training Business? Tune into Episode 537 of the Fitness Business Podcast for a wealth of golden nuggets and practical advice from Richard Boyd and Bob Esquerre.

    Resources & Links:

    Resources:

    Merch Sponsor:

    In The Trenches With A REXer:

    Trusted Suppliers:

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    Enjoyed this episode? Please leave a review on Spotify or Apple Podcasts to help us reach more listeners! We appreciate your support!

  • Building a Thriving Group Fitness Team

    Building a Thriving Group Fitness Team

    Our listeners are the best because you tell us who you love and who you don’t! And Ingrid Knight Cohee a guest in show 297 has received huge downloads on her show and special requests to get back! So we listened and she is back today to discuss what’s new group fitness!  If you’re a business owner listen to this show as we talk about making group fitness an income line on your P&L rather than an expense line – oh and don’t forget to forward this ep to your group X managers! Listen to the full episode here

    So let’s rip in . . .

    Key Highlights:

    • Group Fitness Insights & Solutions: The interview with Ingrid Knight Cohee explores the evolution of group fitness, its role in combating loneliness, strategies to revitalize participation amid the rise of strength training, instructor hiring and training, and shifting the perception of group fitness from an expense to a revenue generator, culminating in a 90-day challenge for the community.
    • Instructor Relationships: #REXerInTheTrenches features Jaylin Brown from Healthworks (Boston area) discussing 3 key strategies for building strong relationships with group fitness instructors.
    • Insurance Savings & Protection: Ken Reinig, “THE Insurance Guy,” delivers a Supplier’s Pitch guaranteeing potential savings, stress reduction, and protection by listening to his advice on insurance.

    Sponsors & Trusted Suppliers:

    Resources & Links:

    Next Episode:

    Join us for our next episode which focusses on Personal training!  I am chatting with Bob Esquere and Richard Boyd about turning personal training into a profit making machine for you!

    Support the Podcast:

    Enjoyed this episode? Please leave a review on Spotify or Apple Podcasts to help us reach more listeners! We appreciate your support!

  • Strength Training is Taking Over: How Your Gym Can Ride the Wave!

    Strength Training is Taking Over: How Your Gym Can Ride the Wave!

    #womenwholift #girlswholift #musclegrowth

    Massive trending hashtags as strength training is cool, popular and more important than ever in the eyes of our consumers!  In fact, would you believe in 2023 Track My Gym survey of equipment usage there was a 366% increase in free weight use and 51% decrease in cardio.

    Strength training is HOT right now and toward the end of 2024, Harrison Company published a phenomenal report on the growth of strength training and today we have one of the authority figures behind that report joining us to discuss the findings and then subsequent ideas for your gym, club or studio!

    Buckle up as this ep we will be lifting, deading, squatting and clean n pressing heavy stuff to help you ride the strength training wave!

    Listen to Episode 534 Navigating the Strength Training Boom, Enhancing Customer Service, and Innovative Marketing Strategies

    Key Highlights:

    • Paul Byrne (Harrison Company): We discuss the data behind the trend and actionable strategies for your business.
    • Jennifer Poljacik (212 Fitness): Jennifer shares invaluable member service strategies to keep your members engaged.
    • David Steele (SneezeIt): Marketing nuggets to help you up your marketing game in a short amount of time.
    • Lauren Becker (ClubCom GymTV): Discover potential revenue streams you might be missing.

    Resources & Links:

     

    Wise Words

    In The Trenches With A REXer

    Suppliers Pitch

    Merch Sponsor

    • GRIT Fitness – Website
    • Be a Merch Sponsor – Here

    REX Trusted Suppliers

    Next Episode:

    Our next episode is with Zach from ‘Creative’ where we discuss the importance of values in your business and the impact that plays in your marketing.  It’s a great chat with strategies to strengthen the foundations of your business.

    Support the Podcast:

    Enjoyed this episode? Please leave a review on Spotify or Apple Podcasts to help us reach more listeners! We appreciate your support!

  • Myzone Strengthens Marketing Team With Key Appointment

    Myzone Strengthens Marketing Team With Key Appointment

    Myzone has made another significant addition to its team as it prepares for a new phase of growth and expansion. Jo Walker has been appointed as Head of Brand and Communications, bringing a wealth of experience in fitness and wellness within the SaaS sector.

    Walker has held senior marketing roles at Xplor Technologies and EverCommerce, and most recently served as Chief Marketing Officer at BOX12. Her expertise in building brands and driving data-driven strategies means she is well placed to help shape Myzone’s next chapter.

    Walker says: “Myzone has built a strong foundation as a globally recognised brand, and I’m excited to bring fresh energy and perspective to contribute its next stage of growth. I’m focused on expanding Myzone’s global reach, strengthening its position as a leader in connected fitness, and ensuring we continue to make movement a movement. With a clear vision and an incredible community, I look forward to leveraging my experience to elevate the brand, drive strategic impact, and help more people get active through the Myzone ecosystem.”

    Reporting to Global Marketing Director Tom Davies, Walker is the latest in a series of key appointments made by the leading wearable fitness technology brand, aimed at driving product development and business growth.

    Davies says: “We’re thrilled to welcome Jo to the team at such a pivotal time for Myzone. Over the last few months, we’ve been strengthening our global team to position the business for long-term success. Each of our recent appointments has an impressive track record in their field, and together they will help drive innovation, accelerate growth and deliver real value to our customers.”

    Myzone is focused on expanding the brand’s worldwide reach and influence, supporting industry bodies, club operators and international governments in their bid to tackle the world’s inactivity crisis via connecting the world through effort and movement.

    The Myzone team will be attending FIBO, April 10-13, Cologne Exhibition Centre and will be exhibiting in Hall 7 on stand C04.

    For more information about Myzone visit: myzone.org.

  • First-of-Its-Kind Study Reveals the State of Call-Back Services in Australian Membership Sales

    First-of-Its-Kind Study Reveals the State of Call-Back Services in Australian Membership Sales

    Without structured call-back processes, fitness operators are leaving high-intent leads unengaged and losing potential revenue.

    Keepme has published a comprehensive study showing that Australian gym operators are struggling to engage leads effectively, leading to lost revenue opportunities. The findings across 50 brands representing 1861 locations highlights major inefficiencies in call-back availability, follow-up speed, and response quality – issues that directly impact conversion rates and business growth.

    Among the key Australian findings:

    • 0% of operators actively advertised a call-back function.
    • 66% required a manual request via a contact form.

    With zero operators actively promoting call-backs, the study confirms that lead follow-up is far from a priority in the Australian fitness industry despite overwhelming evidence that fast, structured responses directly improve conversion rates.

    “These studies highlight a massive missed opportunity in the Australian fitness industry. Without structured, instant lead engagement, operators are losing prospects before they even get the chance to convert them,” said Hilary McGuckin, Director of Marketing at Keepme. “Keepme Antares ensures every inquiry gets an instant response, keeping prospects engaged while their intent is at its highest. In fact, our customers are seeing a 60% conversion rate on leads to tours and tripling their visitor-to-lead conversion rates simply by eliminating response delays.”

    Fixing the Problem with Keepme Antares

    The study reinforces what many gym operators already suspect: manual lead handling is inefficient and costing them business. Keepme Antares eliminates this problem by:

    • Automating call-backs to happen instantly – before the lead can go cold.
    • Providing structured, AI-driven responses that feel personal and natural.
    • Using multi-channel follow-ups (email, SMS, WhatsApp) to keep prospects engaged.
    • Freeing up sales teams to focus on in-person conversions rather than chasing cold leads.

    With response times in the study ranging from a best-case 1 minute 22 seconds to a worst-case 5,657 minutes (nearly four days), the opportunity cost is clear. If a prospect doesn’t receive an immediate response, they will likely sign up elsewhere.

    “Speed and consistency are everything in lead conversion, yet this study shows most Australian gyms are relying on slow, manual processes that leave prospects waiting,” said Matt McCallum, Growth Marketing Manager at Keepme. “Keepme Antares ensures that every inquiry is handled instantly and efficiently, converting more leads without adding extra workload to sales teams. One leading APAC fitness chain went from a 13.97% lead-to-tour conversion rate to 38% in just seven days – a 2.72x increase without hiring a single extra sales rep.”

    AI-Powered Engagement is the Future

    Australian gym operators who continue relying on outdated, manual lead follow-ups will struggle to compete. Those who embrace AI-driven solutions will gain a significant edge in lead conversion, cost efficiency, and long-term revenue growth.

    With Keepme Antares already delivering measurable results, the question is clear: Will Australian gyms adapt or will they continue losing prospects to faster competitors?

    Download the Full Australia Report

    For full insights from the Australian study, visit: https://eu1.hubs.ly/H0hhtLs0

  • Fernwood Fitness and Qualified Trainers (QT) Announce New Partnership

    Fernwood Fitness and Qualified Trainers (QT) Announce New Partnership

    Fernwood Fitness, one of Australia’s premier fitness brands with over 70 locations, has joined forces with Qualified Trainers (QT) as a preferred supplier for compliance oversight and group fitness management. This partnership promises to streamline operations, tighten compliance protocols, and elevate the group fitness experience for both staff and members.

    Streamlining Compliance Across the Business

    Ensuring compliance is paramount for any fitness facility. With QT, Fernwood Fitness clubs can effortlessly track the qualifications and certifications of its instructors and trainers, guaranteeing that essential credentials—such as First Aid, CPR, Blue Card, and insurance—remain current. QT’s standalone compliance tool keeps track of these certifications in real time, eliminating manual checks and significantly reducing the risk of oversight.

    Elevating the Group Fitness Experience

    Group fitness is central to Fernwood Fitness’s business model and ensuring an exceptional member experience has always been a top priority. By leveraging QT’s platform, clubs can minimise administrative tasks and focus on delivering high-quality classes. Real-time timetable management enables staff to easily create, update, and fill schedules. In the event of an instructor’s last-minute absence, QT makes it simple to find a qualified substitute, ensuring a seamless experience for members and preventing class cancellations.

    Advanced Reporting for Informed Decision-Making

    QT’s advanced reporting features offer in-depth insights into class attendance, instructor performance, and return on investment (ROI) based on capacity versus attendance. These valuable metrics empower gym owners and managers to make data-driven decisions, refine their class offerings, and further enrich the member experience.

    Enthusiastic Endorsement from Fernwood Fitness

    “We’re excited to partner with Qualified Trainers as our preferred supplier for compliance, cover-management, and group fitness management. QT will not only support Fernwood Fitness clubs in tracking certifications and compliance, but also helps streamline the entire group fitness process, including managing class covers and providing advanced reporting. This comprehensive approach ensures that our clubs run smoothly, and more importantly, helps us deliver the best possible experience to our members.”
    Belinda Amir Wheaton, General Manager of Fernwood Fitness

    The Vision Behind QT

    Founded by experienced gym operators Jason Edwards (right) and Jay Ramsden (left), QT was built to address the common challenges gym owners face—such as compliance, scheduling, and payroll. Their mission is to provide a platform that simplifies group fitness management while keeping compliance at the forefront, allowing gyms to focus on delivering outstanding experiences for their members.

    The Future of Group Fitness Management with QT

    As QT continues to expand, it remains committed to delivering innovative, integrated solutions that help gym owners streamline their operations and enhance member experiences. Qualified Trainers (QT) brings together compliance tracking, scheduling, cover management, and advanced reporting in one platform—and with a soon-to-launch payroll feature, gyms have everything they need to thrive while guiding members toward their fitness goals. 

    For more information on Qualified Trainers (QT) or to schedule a demo, please visit QualifiedTrainers.com or contact [email protected]

  • Essential Leasing Tips for Gym Owners

    Essential Leasing Tips for Gym Owners

    Entering into a new lease can be daunting for many business owners as there is no ‘one size fits all’ approach for leases and a poorly negotiated lease can lead to costly legal and commercial implications down the track. The purpose of this article is to provide gym owners with some useful tips when negotiating a new lease arrangement.

    Understanding the fine print and anticipating future needs are just as important as securing the right location. Rent increases, maintenance obligations, and renewal terms can all impact the long-term viability of a business. That’s why finding a real estate expert who understands both the local market and the unique requirements of fitness facilities can be invaluable. With the right guidance, gym owners can approach lease negotiations with confidence, ensuring the agreement supports their growth rather than becoming a hidden burden later on.

    Understanding the complexities of a lease is only one part of navigating real estate decisions, and gym owners often find that the skills they build during these negotiations help them think more strategically about their broader financial picture. When you’re deeply involved in reading through clauses, planning for future growth, and making sure every expense is accounted for, it naturally sharpens your awareness of how property decisions can influence long-term stability.

    This same mindset becomes incredibly valuable when considering what to do with a property you already own, especially if circumstances change and the focus shifts from acquiring or leasing space to freeing up capital quickly. Opportunities, challenges, and shifting business priorities can create moments where selling makes more sense than holding, and evaluating your options with clarity can make all the difference between a stressful transition and a smooth one.

    In situations where timing, flexibility, and simplicity matter most, many property owners begin looking into straightforward selling solutions that remove the uncertainty often associated with traditional listings. Instead of dealing with repairs, staging, showings, or drawn-out negotiations, the possibility of selling your property for cash and in its current condition offers an appealing alternative.

    Midway through exploring these options, you might even decide to click here to learn what a streamlined sale could look like when your priority is efficiency without sacrificing fairness. Approaching the sale with the same careful consideration you applied to reviewing lease terms can help you secure the best possible outcome, allowing you to move forward confidently while knowing you made a smart, well-informed decision that supports your next steps.

    Key Insights

    • Before committing to entering a lease, it is essential that the local council approves the operation of a gym in the space you want to lease.
    • Understand how you want to use the space, how the landlord can help you reach your goals and what fitout works you will need to do before you open the business. 
    • Be conscious of potential noise issues that can arise in the day-to-day operation of a gym, and how this may affect your neighbours. 
    • If you are operating as part of a franchise, it is fundamental that you understand how your franchise agreement works and what rights the franchisor has. 

    Planning Requirements

    As a tenant entering a new lease, it is vital that the premises you seek to lease can in fact be used as a gym under the local council’s planning scheme. A landlord is very unlikely to provide any kind of warranty or guarantee that the premises is suitable for the tenant’s proposed use, and so it falls to the tenant to do its own due diligence to ensure they are comfortable the place can be used as a gym. 

    The local planning scheme will generally advise:

    • what the land can be used for without a permit;
    • what the land can be used for with a permit (must be granted by council); and
    • what the land cannot be used for.

    Given that planning approval can often take months to be finalised, it is very important that this process is commenced well before being locked into a lease and being required to start paying rent. A tenant should also aim to negotiate including a clause in the lease that the commencement date is subject to the grant of a planning permit, and an ability to terminate the lease if the planning permit is not approved. 

    Important items to consider as part of the planning permit process include:

    • intensity of use – the number of anticipated employees and patrons; 
    • social impact arising from development – will there be any loss of affordable housing or community benefits from improved local facilities;
    • any increase in infrastructure required to support the use;
    • what signage will you need for your business; 
    • impact on traffic and parking in the area; and
    • hours or operation of the facility

    If you are moving into a premises with a pre-existing gym, it is important to review the existing planning permit to ensure that its terms are acceptable to you, and that the permit does not expire during the term of the proposed lease. 

    Fitout Works and Incentives

    A landlord may be prepared to offer a tenant incentives to go towards fitting out the premises to suit the tenant’s intended use, which can be treated as a form of investment for the landlord as the improved fitout may increase the value of the premises. This should form part of the initial negotiations so you understand how much your total fitout costs will be. 

    Ideally, you will also negotiate a rent-free period once the lease starts that for however long you think it will take for you to complete the fitout. The goal being that you won’t start paying rent until you commence trading (assuming everything goes to plan with the fitout!).  

    It is vital to have a firm idea of what the fitout/floor plan looks like and ensure that the premises suits your needs. This can include:

    • is there enough space for the equipment needed;
    • does the existing air conditioning system work well enough;
    • how much work is needed to soundproof the space;
    • will the current plumbing systems support additional showers and/or toilets; and
    • will the existing electrical infrastructure support the audio visual equipment you want to install.

    Being able to provide a proposed plan to a landlord during negotiations for a new lease can go a long way to simplifying the approval process for fitout works and serves as a base point to discuss potential fitout incentives, rent-free fitout installation periods, and any specific requirements a landlord may have relating to fitout. 

    It is important to remember that you will most likely need to reinstate the premises to its base build position when the lease ends. This means that you should try to be strategic in simplifying your initial fitout works so that the reinstatement works are as simple (and cheap) as possible at the end of the lease 

    Noise Issues

    Most leases contain obligations for the tenant to:

    • comply with council noise restrictions; and
    • not generate noise/music/sound that can be heard outside of the premises or cause disturbance to adjacent properties/neighbours.

    A common issue with gyms is that music is usually played throughout the premises and/or noise might be generated when heavy weights are lifted and dropped on the gym floors.

    Accordingly, gym tenants can risk defaulting in their lease obligations in respect of noise/disturbance.

    Depending on the type of gym model you operate and whether or not noise and/or music may be an issue, you may wish to consider:

    • additional soundproofing as part of your fitout works/the landlord’s works (where applicable); and
    • negotiating the terms of the lease such that these noise/disturbance obligations apply less strictly in the context of your gym business.

    Franchises and Business Sales

    It is standard practice that a tenant will require the landlord’s written consent to transfer the lease to a third-party (e.g. in the event of a sale of the business at the premises) and for a change of control in the tenant (e.g. where the shares in a corporate tenant are sold).

    It is also increasingly common for most gyms to be part of a larger franchise model. 

    Whilst most leases will not contain absolute prohibitions on future lease assignments or changes in control, the lease assignment process can be lengthy and drawn out as the lease may contain extensive or onerous conditions to be met before a landlord approves an assignment.

    To future proof the value of your business and to expedite any future transitions of the lease, it may be worth negotiating a reduction in these conditions for certain types of proposed assignments, for example an assignment or business sale to a fellow franchisee or to the franchisor. Depending on your franchise model, franchisor may also be the ‘head-tenant’ under a lease or require the ability to ‘step-in’ into the lease, so it is important that these terms are properly factored into.

     Final remarks

    While the above items are specifically important for tenants operating a gym, all tenants of leases that are subject to the Retail Leases Act 2003 (Vic) should also know their basic rights under that legislation. Most gyms in Victoria would fall within this legislation, and some of these rights to be aware of include:

    • the landlord being responsible for capital maintenance, plant and equipment maintenance and maintenance of appliances/fixtures/fittings related to services to the premises (electricity, gas etc). This includes maintaining air conditioning equipment;
    • you are not obliged to cover a landlord’s legal costs for entering a new lease;
    • the landlord must give you a disclosure statement providing specific information (including outgoings estimates) to you before entering a new lease;
    • the landlord must also provide you with ongoing outgoings estimates and statement of outgoings during a lease. If they do not, you may not be required to pay outgoings; 
    • a landlord cannot unreasonably withhold or delay their consent to a proposed assignment of the lease; and the landlord must not pass on any land tax costs to you.

    This article in no way constitutes legal advice. It is general in nature and is the opinion of the author only. You should seek legal advice tailored to your individual circumstances before acting on anything related to this article.

    Authors: Senior Associates, Joel Garrett and Bryan Yeo at Velocity Legal

  • Webinar: AI Powered Gym Success – The MAX Members Advantage

    Webinar: AI Powered Gym Success – The MAX Members Advantage

    Are you ready to take your gym to the next level? The fitness industry is changing FAST, and the gyms that embrace AI now will be the ones dominating in 2025. Join us for an exclusive, game-changing webinar where we’ll show you exactly how AI is transforming gym growth, retention, and efficiency – and how YOU can leverage it to stay ahead of the competition!

     What You’ll Learn: 

    1. How AI Instantly Engages & Converts More Leads – Never lose another prospect again!
    2. Personalized AI Communication at Scale – Voice and sms conversation that feels HUMAN.
    3. AI as Your 24/7 Sales & Service Assistant – Let AI assist in bookings, FAQs, and past-due payments.
    4. Automated AI Workflows – Save time and increase revenue effortlessly.
    5. AI-Powered Retention Strategies – Reduce churn and build lifetime member relationships.
    6. The Evolved Trial Membership Model.
    7. How to never cancel a member again.

    Why You Can’t Miss This:

    Get ahead of your competition with AI-driven gym automation. Learn from gym owners who built and USE this technology daily. Discover how Max Members is revolutionizing the fitness industry. SPECIAL OFFER for attendees!

    Join Us For This Special Webinar:

    When: Wednesday 5 March – 2pm Eastern Time (US and Canada)

    Where: Online via Zoom

    Register Now

    Your Hosts

    Max Members is the ideal solution for fitness businesses. Our experienced team has been combining their years of knowledge in both fitness and tech to create an all-in-one software specifically designed to help gym owners manage and grow their business. Owned and created by gym owners, Max Members provides the perfect tools to streamline operations and increase revenues. 

    Register Now

  • Bodyfit Unveils Exciting Expansion at Glebe’s Tramsheds with new Group Fitness Studio

    Bodyfit Unveils Exciting Expansion at Glebe’s Tramsheds with new Group Fitness Studio

    A New Era of Affordable Wellness, Fitness and Recovery for Sydney’s Inner West

    The Bodyfit Group, home of Sydney’s favourite community fitness and wellness clubs, is thrilled to announce the opening of its newly expanded facilities, including a new group fitness studio at Tramsheds in Glebe, Sydney. The expansion promises to provide an all-in-one wellness hub, offering members the perfect environment to train, recover, and connect with a full mind and body experience in one space.

    Located in the heart of the vibrant Tramsheds precinct, the newly expanded Bodyfit club features a state-of-the-art, 650 square metre space, offering premium facilities designed to cater to diverse fitness and wellness needs. The expansion reflects Bodyfit’s commitment to providing a holistic approach to health, bringing together strength training, recovery amenities, and community-driven group fitness programs.

    “We’re incredibly excited to welcome our members to this new chapter at Bodyfit Glebe. This expansion is more than just a larger space – it’s about providing our community with a one-stop affordable destination for fitness, recovery, and mental well-being. Our goal is to create a place where everyone feels supported, motivated, and empowered to reach their full potential by delivering value, variety and flexible options to our members,” said Nat Grosvenor, CEO, Bodyfit.

    Key Features of the Expansion:

    • All-in-One Wellness & Training Hub: A space where members can train, recover, and connect, all under one roof for a full mind and body experience, whether it’s working on strength, functional fitness, or mental well-being.

    • Elevated Training: The expanded group fitness studio offers a wide range of dynamic classes, from high-energy Les Mills workouts to calming yoga, and strengthening Pilates sessions. Members can also continue this at home via Bodyfit’s ‘Feel Good’ app based training which includes meditation, breath work, dance and more.

    • Essential Recovery: With the addition of a luxury sauna and ice bath, the new space provides top-tier performance recovery options, helping members achieve mental clarity and optimise their training results.

    • Strength and Functionality: Functional fitness alongside traditional strength training equipment ensures that Bodyfit caters to all fitness goals, from building muscle to improving mobility and overall functionality.

    • Community Connection: At Bodyfit, creating a welcoming, supportive environment is important. The Tramsheds expansion will continue to prioritise inclusivity and motivation, offering a space where members feel connected and encouraged by one another.

    Bodyfit’s memberships embody the team’s dedication to providing holistic health and wellness with unbeatable value and affordability, variety and flexibility. Members who enjoy Bodyfit’s Got it in One membership receive free crèche services and unlimited group fitness classes in-studio, as well as 24/7 online workouts via Bodyfit’s ‘Feel Good’ app based training which includes meditation, breath work, stretch, dance and more, plus on-site gym facilities, saunas, and access to all Bodyfit clubs across Sydney. 

    “Whether you’re powering through a high-energy Les Mills class, finding your flow in yoga, or taking time to recover in our sauna and ice bath, we’ve designed this space to meet the diverse needs of our community. At Bodyfit, strength, functionality, and recovery go hand in hand, and our focus remains on building a supportive and motivating community where everyone feels welcome and empowered to reach their goals,” Nat continued. 

    The opening of the new Group Fitness Studio day also coincided with Bodyfit Day, celebrating Bodyfit’s 12 years of community, fitness and wellness across all clubs. 

    Bodyfit Glebe is located at Tramsheds, Shop 8A/1 Dalgal Wy, Forest Lodge NSW 2037.

  • Escape Fitness Sets New Blueprint For Strength Training With The Launch Of LOAD

    Escape Fitness Sets New Blueprint For Strength Training With The Launch Of LOAD

     

    Escape Fitness, a global leader in innovative fitness solutions, has unveiled Octagon LOAD or “LOAD”, a groundbreaking strength and functional training system. Developed from years of industry expertise and global insights, LOAD addresses critical challenges faced by fitness facilities, offering a versatile, safe and engaging, results-driven solution that meets the rising demand for strength training.  

    Matthew Januszek, Escape Fitness USA, CEO, explains: “Strength training is no longer the reserve of elite athletes or bodybuilders; it’s a cornerstone of fitness for people of all ages and abilities. After 3 years of research and conversations with leading operators, athletes, and coaches, built on a lifetime of experience working in the fitness industry, Escape Fitness has created a pioneering circuit-based system for the general population that efficiently stimulates muscle.” 

    Designed and manufactured at the Escape Technologies facility in the UK by Escape’s in-house team of specialist engineers, LOAD combines the benefits of traditional plate-loaded machines with advanced variable resistance technology. High-tensile resistance bands promote continuous muscle engagement throughout movements, particularly at the end range of motion, maximizing strength gains.  

    All movements are performed in a standing position which activates the entire kinetic chain. This holistic approach builds strength using natural movement sequences, promoting superior muscle growth and strength efficiently and safely.  

    “The hypertrophy benefits are outstanding,” adds Januszek. “Contributions from the variable resistance training include optimized muscle engagement, consistent muscle activation and faster muscle fatigue, all help to breakthrough performance plateaus by challenging muscles in new ways whilst also limiting the risk of injury. The fact that all movements are performed in a standing position means glutes, abs, quads and hamstrings are also engaged – optimizing training time and providing a full body workout.” 

    LOAD is engineered to cater for everyone. Its design supports multiple stance positions—neutral, split, staggered and single-leg as well as various grip adjustments, enabling users to target specific muscle groups while enhancing stability and strength.  

    The ability to train across the entire force-velocity curve allows users to develop both power and speed, setting LOAD apart from traditional strength equipment. Its compact design is ideal for facilities with limited floor space, while innovative features appeal to a wide range of users. 

    Safety is a key focus of LOAD. The variable resistance system allows controlled load adjustments, minimizing injury risks and ensuring progressive overload for continuous improvement. This makes LOAD an excellent option for injury rehabilitation and for older adults or beginners who may feel intimidated by traditional strength equipment. 

    For gym operators, personal trainers and fitness stakeholders, LOAD represents an investment that delivers measurable benefits. It’s not just about lifting weights—it’s about training smarter, safer and more effectively. By integrating LOAD into training facilities, operators can meet the growing demand for strength training while providing an unparalleled member experience.  

    The Octagon LOAD range launches with five ‘STATIONS’: LIFT, DRIVE, ROW, SQUAT and PRESS. All stations can be standalone or connected, with options to integrate equipment storage. The incorporation of resistance bands enables quick and easy resistance adjustments between sets and a reduction in the number of plates that need to be changed and stored. 

    Frames are manufactured from a mild steel box section BSEN10025 with handles made from 304/1.4301 stainless steel. This makes LOAD ideal for indoor studios. An optional galvanized paint finish is available, providing full weatherproofing for outdoor use. Frames can also be fully customized to reflect operator branding and color palette. 

    Januszek adds: “Working with one of the world’s most experienced and respected fitness educators, Tommy Matthews, we have developed a comprehensive suite of LOAD education materials available both in-person and digitally.” Januszek adds. “We are also developing content for our MARS digital training system, so users will be able to access digital content anytime to help them execute movements safely and effectively.  

    LOAD is installed and already being piloted at Gold’s Gym, California, USA and The Waterfront Leisure Complex, Greenock, UK, managed by Inverclyde Leisure.  

    Click here to read the full Inverclyde Leisure case study. 

    To learn more about Octagon LOAD and how it could enhance your facility and training offer, visit www.escapefitness.com or contact the team to arrange a demonstration.