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Jay Worthy, Global CEO at Myzone, the leading heart rate monitoring fitness wearable brand, has established an industry-leading advisory group to provide the business with strategic insights on the trends and behaviours driving the global health and fitness industry and the evolving landscape for wearables. 
The advisory group, consisting of 12 highly-experienced and globally-renowned health and fitness professionals, will act as a think tank, enhancing Myzone’s ability to remain a leader in connecting the world through movement, and driving positive health outcomes. Its members have been selected by the Myzone leadership team to ensure a diversity of expertise and perspectives, extending the company’s knowledge pool, helping to position Myzone for continued growth.
Worthy said: “I am incredibly excited to bring these brilliant minds around a table to really understand and capitalise on the latest trends and technologies shaping the future of fitness, health and wellness. The collective talent is immense, and I am confident that together we can develop a truly integrated digital ecosystem that drives member loyalty for gym operators and enhances the lives of millions of people around the world.”
Heading up the advisory group is David Stalker, who has played a pivotal role in Myzone’s success, most recently serving as interim Group CEO. Stalker now transitions into the role of Chair of the advisory group.
The advisory group will influence a range of diverse areas including product development opportunities, regulatory responsibilities, evolving consumer behaviours, digital and tech developments and global health trends.
The full advisory group is as follows:
David Stalker added: “As consumer interest in self-managed, data-backed insights for health and wellbeing continues to rise, and as individuals seek connection and community, the potential for wearable technology is only going to grow.
“Myzone is already supporting millions of people globally to stay active through its network of gym partners. However, we recognise there is still huge latent potential that we are keen to explore and bring to life. The advisory group will be instrumental in achieving this and I look forward to working with this incredible group of fellow Myzone Hall of Famers.”
For more information about Myzone, visit: myzone.org
This episode is packed with insights on building a thriving fitness community! We explore the journey from “me business” to “we business” to a powerful “us brand,” emphasizing the crucial role of values in shaping your marketing message. We also dive into gym layout for member experience, time management tips, and building a strong community brand.
Join us for our next episode as we chat with the 2024 IDEA Fitness Leader of the Year, Ingrid Knight Cohee, about group fitness! We’ll discuss finding instructors, connecting members, her new program Msingy, and her teaching techniques.
Enjoyed this episode? Please leave a review on Spotify or Apple Podcasts to help us reach more listeners! We appreciate your support!
![MOVE [REPEAT] Strategic Investment in REVL](https://activemgmt.com.au/prod/wp-content/uploads/2025/01/REVL-MOVE-REPEAT-high-res-scaled-e1738012604765.jpg)
Boutique fitness lifestyle brand collective MOVE [REPEAT], announces strategic investment in Australian Fitness Brand, REVL
SINGAPORE, 23 January 2025 – MOVE [REPEAT], the Singapore-based boutique fitness lifestyle brand collective, has acquired a partnership stake in Australian premium group fitness brand, REVL. The partnership will see REVL being added to MOVE [REPEAT]’s growing portfolio of boutique fitness brands, which already include Yoga Movement and STRONG Pilates (Singapore).
Following the strategic investment, MOVE [REPEAT] intends to support REVL’s plan to double down on its success over the past few years, with the goal to double its location footprint year-over-year while retaining a clear focus on studio performance and customer satisfaction.
Established in September 2023, MOVE [REPEAT] presents a seasoned leadership team of Yoga Movement’s founders Peter Thew and Alicia Pan, and Allen Law, Founder of Park Hotel Group. MOVE [REPEAT] acquired Yoga Movement’s 10-location business in 2023 and cementing STRONG Pilates’ Asia entry, launching four new Singapore locations within its first year. MOVE [REPEAT] has aspirations to grow its Yoga Movement brand, with plans to expand into Australia and multiple Asian markets, following its entry into Hong Kong in late 2024. The group intends to round out its offering with up to five modalities by 2027.
This latest strategic investment will see a merger of experience with REVL Co-Founders Ben Woolford and Josh Mildren, who started the brand in 2020, now with 35 studios operating across Australia, Dubai, Singapore and Korea, and with a global customer base of over 6,000.
Peter Thew, Co-founder of MOVE [REPEAT], said, “We view REVL as the fitness industry’s best-kept secret. At its core, REVL is a positive, community-focused network, and as a result, it has experienced phenomenal, organic growth over the past few years. We’ve also seen this same demand for community-centric boutique fitness modalities across our other brands and we strongly believe that REVL will continue to resonate with regional customers.”
Ben Woolford, Co-founder of REVL, commented, “While other fitness brands at our growth stage might focus on unbridled expansion, we would prefer to scale in a measured and mindful way, ensuring that the end-user remains at the core of everything we do. As a result, we chose to partner with MOVE [REPEAT] due to both our shared commitment to mindful intentional growth, and their experience in growing community-centric fitness brands in multiple markets.”
Following the partnership, REVL franchisees are set to benefit from elevated support and resources, while clients will experience added value to their membership.
About MOVE [REPEAT] Fitness Lifestyle Brands
Founded in late 2023, MOVE [REPEAT] Fitness Lifestyle Brands is, rooted in the successful creation of leading wellness brand Yoga Movement and the introduction of Strong Pilates to Asia. As a trailblazer in the fitness lifestyle industry, MOVE [REPEAT] is looking to invest in, acquire, and build innovative fitness brands that resonate with the group’s ‘Brand’ and ‘People’ focus.
With a drive to redefine wellness experiences, the company recently acquired a partnership stake in REVL, a cutting-edge strength and conditioning concept, underscoring its commitment to shaping the future of fitness on both regional and global scales.
About REVL Training
REVL was founded in 2020 with a mission to revolutionise the fitness industry through performance-based, group training. Co-Founders Ben Woolford and Josh Mildren combined their passions and experience to launch REVL, a network of premium boutique gyms. The aim, to provide scientifically backed programming, top-notch coaching, and a supportive team environment for members to achieve long-term fitness goals.
REVL’s market success led to rapid growth, doubling its unit count annually and expanding into the United Arab Emirates and Singapore in its first two years of operation. With 35+ studios globally throughout Australia, Dubai, Singapore and Korea, REVL is looking to expand further in SEA in addition to entering new markets like New Zealand, the United States, and the United Kingdom. The brand’s exceptional offerings have solidified its position as a global leader in premium group fitness experiences.
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Snap Fitness has celebrated the start of 2025 with the opening of its 350th club at Kiama in New South Wales. The milestone opening also saw club memberships surpass 300,000 across the APAC region.
CEO of Lift Brands Asia Pacific, Chris Caldwell, said the milestone was a great start to 2025, which is set to be a busy year for Snap Fitness.
“Marking our 350th APAC opening is an exciting milestone for Snap Fitness as it showcases the tremendous growth the brand has experienced in recent years,” Mr Caldwell said.
“Last year we recorded 67 new franchise sales across Australia and New Zealand and experienced a record number of new franchise enquiries. We also opened 23 clubs – 17 in Australia and New Zealand and 6 in Asia.
“We are expecting momentum to continue in 2025 as we open more clubs and secure new territories, including our first entry into the Cairns market next month.”
“The Cairns market is an exciting growth area for Snap Fitness – it’s experiencing strong population growth as well as the development of new housing corridors. This mix means we will be able to establish a strong presence right across the region.
The fitness sector is only expected to continue to grow, with an anticipated annual growth rate of 10.7%1 by 2027, fuelled by consumers seeking affordable fitness options.
“Increased demand from consumers seeking an affordable and accessible fitness option has a flow-on effect with the increased brand awareness making Snap Fitness an attractive investment for potential franchisees,” Mr Caldwell said.
“With a strong brand presence and a robust franchise system, Snap Fitness is a fantastic opportunity for savvy business owners to be part of a network that offers full support, marketing and training every step of the way.
“We are proud of the work our franchise development and operations teams have been doing in recent years to spearhead our growth – ensuring our clubs are successful from the first day is very important to us.”
This year, Snap Fitness is gearing up for another busy year with a strong pipeline of new clubs set to open including 25 in Australia and New Zealand region and 11 across Asia.
Additionally, Snap Fitness is prioritising the modernisation of existing clubs with plans to revamp 52 locations with an upgraded member experience. A new monthly mystery shopper program aimed at ensuring optimal operational performance will also improve member experience and aid franchisees and team member training.
Myzone has announced three significant appointments to its global leadership team to drive product development and business growth. Jennie So joins the business as Chief Product Officer, Kyle Millroy joins as Senior Vice
President of Global Sales and Craig Artley has been appointed as Chief Financial Officer.
Leading on product development and innovation, So, based in Hong Kong, comes with 25 years’ product experience working for brands such as Burberry and WeWork. So is also the founder of LILAX ANALYTICS, a trailblazing AI-powered platform that helps brands build omnichannel experiences to boost customer engagement. Her expertise in leveraging AI to enhance customer experience will play a pivotal role in Myzone’s product strategy moving forward.
Speaking of her appointment, So said: “I’m incredibly excited to be joining Myzone at such an important stage in its journey. I’m passionate about creating world class consumer products and experiences, and the opportunity to improve millions of people’s lives through improved health and fitness is something I couldn’t pass up. Myzone already does a great job at leveraging the power of data, community and gamification which gives us a fantastic platform on which to develop new products and functionality.”
Joining So in the newly created position of Senior Vice President of Global Sales, Kyle Millroy is a seasoned professional in the fitness industry, having been instrumental in the growth of Johnson Health Tech across South Africa as well as leading the Benelux and EMEA Distributor business for Life Fitness.
Speaking of his appointment, Millroy says: “As a Hall of Fame user I have been a big fan of Myzone for many years. The brand is well-known and well-respected within the health and fitness world which is a great foundation for growth. My focus will be on expanding our worldwide gym partner network, helping gym operators understand the value Myzone can add to their members’ experience, and building out our distributor business.”
The third new addition to the leadership team is Craig Artley, joining as Chief Financial Officer. An experienced executive director and finance leader, Artley’s former roles include Chief Financial Officer at FSB Technology and Finance Director at Sporting Group. His background in corporate finance and extensive experience in putting in place governance and controls to support the scaling of a business will underpin Myzone’s ambitious growth plans.
Artley adds: “The last seven years of my career have been spent in companies that straddle sports/esports, technology and media, so moving to Myzone is a natural step for me. Being able to combine my passion for fitness with building the Myzone finance function for ambitious growth is something I’m hugely excited about.”
Speaking of the appointments, Myzone Global CEO, Jay Worthy, says: “The success of any business is dictated by the calibre of its team. Building on more than a decade of market success, Myzone is perfectly positioned for our next period of growth. We have already developed a global network of gym operators supporting hundreds of thousands of Myzone users. The next stage in the brand’s development is to focus on building a company structure that will support this growth in a sustainable way, whilst simultaneously developing products and experiences that will support the ever-evolving needs and desires of consumers. The digital fitness and wellbeing market is predicted to be worth US$83.42bn by 2029 and Myzone plans on becoming a leading player in that market.”
The new appointments follow the recent additions of Tom Davies, formerly Director of Marketing at Anytime Fitness as Global Marketing Director and Vahid Zadeh, formerly Principal Tech Leader, Data Science at WHOOP as Chief Technology Officer. Together, these leaders form a powerhouse team poised to drive the company into a new period of growth.
For more information about Myzone visit: myzone.org.
Tom Davies Appointed as Global Marketing Director for MYZONE®
Myzone, the leading wearable fitness technology brand, has appointed Tom Davies as its new Global Marketing Director.
Davies brings a wealth of experience from the fitness and marketing sectors, having served as Director of Marketing for UK and Ireland at Anytime Fitness for nearly three years, where he led a team of eight. Prior to this, Davies worked as Sales and Marketing Director at Parkwood Leisure.
Myzone CEO, Jay Worthy, says: “Myzone is at a pivotal moment in its lifecycle. Following the recent appointment of Vahid B. Zadeh as CTO, I’m so pleased that Tom is joining us to help evolve the business strategically and position the brand for its next stage of growth.”
A passionate Myzone user for more than six years, Davies has achieved Myzone’s coveted Hall of Fame status. He says joining Myzone represents an exciting chapter in his career.
“I’ve always been a massive fan of the brand and the product. My experience spans both the public and private sectors, so transitioning to product marketing for a brand I love is really exciting. Myzone’s unique ‘secret sauce’ sets it apart from other fitness technology products and I’m looking forward to unlocking its huge potential.”
Davies will report directly to Worthy, manage the marketing team and partner with the sales team to deepen relationships with gym operators, understand their pain points and explore opportunities for Myzone to support both existing and new customers.
Myzone has also expanded its marketing team with two new key appointments. Hannah Lewin, formerly International Marketing Director at Keiser, has joined as the International Distributor Marketing Manager, while Lauren Delahoy has been named CRM Manager.
Bridget Butler is also joining the Myzone support team, working closely with marketing, as Education and Training Manager.
Tom Davies says: “Having worked with Jay at Anytime Fitness, I am super excited to join him and the rest of the Myzone team on the next phase of the brand’s incredible journey. Together, we’re focused on understanding our customers’ needs, motivations and challenges to shape a product and brand that truly resonates.”
For more information about Myzone visit: myzone.org
Two-year partnership announced
parkrunners and treadmill enthusiasts will now have the best of both worlds thanks to the launch of a new two-year partnership between Snap Fitness and parkrun Australia – aimed at getting communities more connected and active.
parkrun launched in Australia in 2011, and since then more than one million Australians have walked, run and volunteered at the free 5k events that take place in more than 500 locations around the country each Saturday.
Chris Caldwell, CEO of Snap Fitness’ parent company Lift Brands APAC, said the partnership was about celebrating and supporting people to get more active in any environment.
“Snap Fitness is proud to partner with parkrun Australia to support healthier, more active communities. With over 1,000 clubs worldwide, including more than 250 in Australia, we’re dedicated to making fitness accessible and welcoming for everyone,” Mr Caldwell said.
“Running and strength training work together to improve fitness, prevent injuries, boost performance and promote positive mental health. That’s why we’ve partnered with parkrun Australia to support parkrunners every step of the way.
“Whether it’s your first parkrun or your next gym session, our 24/7 clubs offer welcoming spaces, state-of-the-art equipment, and personalised support to help keep people active and achieve their goals.”
As part of the partnership Snap Fitness members will be able to take part in local parkrun events with their Snap Fitness team as an extension of their in-club training. While parkrunners will have access to a free 14-day membership to try out their local Snap Fitness, with further details of the offer available in the new year.
“We are looking forward to seeing our clubs participate in their local parkrun events and giving Snap Fitness members the opportunity to take part as a team. The more the merrier – it’s all about fun and participation!
“For parkrunners, our clubs are looking forward to welcoming a few new faces who are keen to supplement their running with some strength training.”
parkrun Asia Pacific Managing Director Renee Gimbert said the support of partners was vital to the growth and success of parkrun in Australia.
“parkrun Australia is thrilled to welcome Snap Fitness to the parkrun family for the next two years. Having recently launched our 500th event in Australia, their support will help parkrun continue to grow and give more people in more communities the opportunity to get active and participate in a free, fun and enjoyable weekly event.
“We look forward to welcoming Snap Fitness teams to our local events, while giving parkrunners the chance to experience a Snap Fitness club to complement their parkrun routine.”
In addition to the parkrun Australia partnership, Snap Fitness has a major charity partnership with LIVIN to promote mental health and has raised more than $300,000 over the past five years.
Australia’s fastest-growing functional fitness franchise, Fitstop, has joined forces with studio management software Hapana (founded by CEO Jarron Aizen) to drive expansion into the U.S. market. With the deal secured earlier this quarter, this partnership brings together Hapana’s tech platform with Fitstop’s mission to inspire the world to move more to live more as they expand internationally.
Founded by CEO Peter Hull, Fitstop has already grown to 153 locations globally and now aims to scale swiftly across the U.S. with Hapana as a key enabler of growth – bridging operational needs with an advanced member experience to introduce Fitstop’s unique functional training formula to American fitness fans.
Hapana brings years of experience in supporting high-growth brands with a platform designed from the ground up for scalability. Having established a presence in the U.S. since 2018, Hapana’s technology will power Fitstop’s mobile app, location operations, and lead generation as they embark on a bold expansion period.
“Joining forces with Hapana enables us to give our members an even better digital experience no matter where they are in the world, and will help us accelerate our growth across the U.S.,” says Fitstop’s CEO, Pete Hull.
“We needed a platform that could match our pace and vision, and Hapana’s technology provides the infrastructure and flexibility we need to deliver an exceptional member experience at every location—both in and out of the gym. Hapana’s support will help us bring the home of functional fitness to more people; especially as strength and resistance training booms across the industry.”
Known for their growth trajectory in Australia, Fitstop has expanded steadily across multiple countries, achieving a remarkable 66% growth in a single year and earning themselves the #2 spot on the Australian Financial Review’s Fast 100 list.
Hapana’s CEO, Jarron Aizen, commented: “Fitstop’s remarkable growth is among the fastest we’ve ever seen in the industry. As they look to break into the US market, we’re excited to provide the platform and technology needed for the next phase of scaling. At Hapana, we always say that we’re ‘for the ambitious only,’ and Fitstop is the embodiment of ambition – proving that with a bold vision comes radical success.”
