Education and News For The Fitness Industry
Impacting Member Experience: Precision in Member Focused Decisions Drives Loyalty and Company Value
Is your gym’s member experience a top priority or an afterthought? It’s time to move beyond guesswork and start making decisions based on what really matters to your members.
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Recruiting Superstars In Your Business
How much time, energy, and money does your business spend on marketing and acquiring new customers? Most businesses allocate a significant portion of their revenue to these efforts, but what about the cost of acquiring great talent?
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The 1% Better Hack: The Clipboard Secret
Please imagine that you’ve got a sick pet. You have a choice of 3 qualified vets to look after your very sick pet:
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The Power of Group Fitness: Why It’s Still Your Retention Secret Weapon
When it comes to keeping members engaged, nothing beats the energy, accountability, and community created in Group Fitness. In the Fitness Business Podcast’s latest live event, Nik Herold explored why Group X is more than just classes on a timetable. It still is the core driver of member retention and club culture.
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Is Your Team Forgetting This Retention Hack?
Remember the bar Cheers where “everybody knows your name”? That wasn’t just a TV slogan, it was a retention strategy used across the industry in the 90’s.
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The Future Of Fitness Leadership: REX Roundtables And Industry Evolution
I was interviewed on The Future of Fitness podcast recently and had a great chat with Eric!
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What Can A Non-Dancer Tell A Dance Community?
I was interviewed on The Dance Yourself Brave Show and had a blast with the host, Mariana!
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The Silent Profit Killer In Your Gym
Chatting with a friend last week about joining a gym, he said “I didn’t think I’d put on any weight… until I saw a photo from 5 years ago.” That’s weight creep — and your business has a version of it too: Expense creep.
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Is Group Fitness Dying – Or Are You Just Missing Half the Recipe?
Everyone blames declining class numbers on programming or instructors — but what if that’s only 40% of the equation?
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The Biggest Mistake Gym Owners Make with Their Staff
Willy is a locker room attendant at Club Greenwood in Denver. He might know more about what members want than anyone else in the organisation.
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The Magical Marketing Mix For Fitness Studios
Wouldn’t life as an owner be easier if we knew what to do & what to avoid to be successful with our marketing? That’s a hell yeah – we’re covering that today!
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Sensory Impact Of Your Gym Subconsciously Impacts Usage & Then Retention
I want to challenge how you think about member experience. 100% great service still matters. But if you want people raving on socials and sticking around longer, it’s time to sharpen your sensory design.
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Changing of the guard at AUSactive: Ken Griffin named incoming CEO
AUSactive is pleased to announce the appointment of Ken Griffin as its new Chief Executive Officer, following the departure of outgoing CEO Barrie Elvish who has led the peak association with distinction since January 2019.
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Why The Best Gym Owners Look Outside The Industry
If you only look at other gym owners, you’ll only get as good as gym owners. If you want to get better (and even stand out), start looking outside our industry for champions of your weakest areas.
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AUSactive unveils game-changing membership model to reflect a growing and diverse industry
AUSactive, the recognised peak body for Australia’s exercise and active health sector, has launched a bold new professional membership model designed to better reflect the growing diversity and evolution of the industry.
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