Education and News For The Fitness Industry

What Gym Owners Can Learn from NFL Quarterbacks

By JT | June 13, 2025

From the outside, being an NFL Quarterback looks simple: call the plays, run the plays, avoid getting flattened. But behind the scenes? It’s relentless.

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Sales Authority Club Scholarships Up For Grabs!

By Steve Jensen | June 11, 2025

SAC (Sales Authority Club) is where fitness business owners learn to close more sales, increase memberships, and scale without stress – and you have a chance to get it all for free.

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The DOSE Effect: 4 Tiny Brain Hacks That Are Changing My Life

By JT | June 6, 2025

I’ve just read The DOSE Effect by TJ Power and it’s the best book I’ve found to naturally boost my Dopamine, Oxytocin, Serotonin, and Endorphin levels—no supplements required, just science-backed habits!

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Stop Losing New Members – Do THIS Instead!

By JT | May 30, 2025

Stop building retention strategies for people like YOU – because no one is like you!

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Boost Your Gym’s Brand: Give Back to Your Community

By JT | May 23, 2025

Are you spending 90%+ of your marketing budget on Meta and Google? For most fitness businesses, that’s the norm.

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The EQ Edge: 10 Key Takeaways for Gym Owners and Managers

By JT | May 21, 2025

Here are 10 key takeaways for gym owners and managers from Lindsay Vastola’s session on Emotional Intelligence (EQ) in the fitness business:

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Are You Missing Out on Your Next Star Team Member?

By JT | May 16, 2025

Have you walked into a shop, restaurant, or bar in the last 10 days and had great service?

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Gym Owners Are Wasting Hundreds of Dollars

By JT | May 9, 2025

What I’m seeing right now is gym owners pouring money into lead generation campaigns… and getting nothing in return. 

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Full Ownership of 9Round Back Under The Umbrella of Striking Brands

By JT | May 7, 2025

Lift Brands has announced the sale of its minority share (40%) in the 9Round brand back to Striking Brands, the parent company of 9Round globally. 9Round has operated in Australia and New Zealand since 2011.

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Boom | FBP Does Live Events

By JT | May 1, 2025

Your trusted source of Fitness Business education adds new opportunities for you to get even better. Over the next 3 months there are 5 free live events that are free for you can jump into and listen, learn and ask questions.

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Barrie Elvish’s Final Act Shines A Mayday Light On Homelessness

By JT | May 1, 2025

In one of his final acts as CEO of AUSactive, Barrie Elvish is stepping out of the boardroom and onto the cold concrete as part of the 2025 Vinnies CEO Sleepout — raising vital funds and awareness for the more than 122,000 Australians experiencing homelessness every night.

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Own the Role, Achieve the Goal: How EQ Drives Performance & Accountability

By JT | April 29, 2025

How do you get your employees to truly own their roles and drive the success of the business? In this interactive 30-minute virtual workshop, Lindsay Vastola will show you how to leverage emotional intelligence (EQ) – beyond theory –
to increase staff performance and accountability.

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Fitness Tech Veteran Emmett Williams Joins ABC Fitness as First-ever Managing Director, APAC

By JT | April 29, 2025

This newly created role underscores ABC Fitness’ commitment to international growth and regional expertise in APAC and beyond.

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Women’s Leadership Panel For The Fitness Industry

By JT | April 26, 2025

Have you ever been so nervous you literally need vomited? I was on the verge as I interviewed two powerhouse global female leaders: Mel Tempest & Allison Flatley.  I am blokey bloke and I am doing my best to not offend anyone – probably fail more than I succeed – so this interview I was on the edge of my seat!

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Ailish Hanley Appointed to AUSactive Board as Non-Executive Director

By JT | April 24, 2025

AUSactive is pleased to announce the recent appointment of Ailish Hanley as a Non-Executive Director to its Board, bringing with her a wealth of experience in strategy, governance, advocacy, and public policy.

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