Education and News For The Fitness Industry

Myzone appoints leading motivation scientist to tackle fitness industry’s retention challenge

By JT | September 19, 2025

Myzone has appointed leading behaviour change specialist Dr Heather McKee as Motivation Science Advisor, accelerating its mission to solve the fitness industry’s biggest growth inhibitor: member drop-out.

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40% Of Your Sales Are At Risk (Seriously)

By JT | September 19, 2025

I remember when we actually trained our staff how to sell. Do you?

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Are Your T&Cs Hurting Your Member Experience?

By JT | September 12, 2025

This week I found myself scratching my head over a hotel’s terms and conditions – and it got me thinking about your business.

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Snap Fitness

Snap Fitness Powers Ahead with 10 New Clubs in 10 Weeks Across Australia and New Zealand

By JT | September 10, 2025

Snap Fitness is celebrating a remarkable milestone, opening 10 new clubs in just 10 weeks as the brand continues to go from strength to strength.

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Recovery and wellness brand O-Studio launches in Australia

By JT | September 9, 2025

Newly formed franchising group, BeWell Brands has announced a joint venture with O-Studio, a fast-growing recovery and wellness concept from New Zealand, which will make its Australian debut in early 2026.

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Impacting Member Experience: Precision in Member Focused Decisions Drives Loyalty and Company Value

By JT | September 1, 2025

Is your gym’s member experience a top priority or an afterthought? It’s time to move beyond guesswork and start making decisions based on what really matters to your members.

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Recruiting Superstars In Your Business

By JT | September 1, 2025

How much time, energy, and money does your business spend on marketing and acquiring new customers? Most businesses allocate a significant portion of their revenue to these efforts, but what about the cost of acquiring great talent?

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The 1% Better Hack: The Clipboard Secret

By JT | August 29, 2025

Please imagine that you’ve got a sick pet. You have a choice of 3 qualified vets to look after your very sick pet:

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The Power of Group Fitness: Why It’s Still Your Retention Secret Weapon

By JT | August 28, 2025

When it comes to keeping members engaged, nothing beats the energy, accountability, and community created in Group Fitness. In the Fitness Business Podcast’s  latest live event, Nik Herold explored why Group X is more than just classes on a timetable.  It still is the core driver of member retention and club culture.

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Is Your Team Forgetting This Retention Hack?

By JT | August 22, 2025

Remember the bar Cheers where “everybody knows your name”? That wasn’t just a TV slogan, it was a retention strategy used across the industry in the 90’s.

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The Future Of Fitness Leadership: REX Roundtables And Industry Evolution

By JT | August 22, 2025

I was interviewed on The Future of Fitness podcast recently and had a great chat with Eric!

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What Can A Non-Dancer Tell A Dance Community?

By JT | August 18, 2025

I was interviewed on The Dance Yourself Brave Show and had a blast with the host, Mariana!

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The Silent Profit Killer In Your Gym

By JT | August 15, 2025

Chatting with a friend last week about joining a gym, he said “I didn’t think I’d put on any weight… until I saw a photo from 5 years ago.” That’s weight creep — and your business has a version of it too: Expense creep.

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Is Group Fitness Dying – Or Are You Just Missing Half the Recipe?

By JT | August 12, 2025

Everyone blames declining class numbers on programming or instructors — but what if that’s only 40% of the equation?

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The Biggest Mistake Gym Owners Make with Their Staff

By JT | August 8, 2025

Willy is a locker room attendant at Club Greenwood in Denver.  He might know more about what members want than anyone else in the organisation.

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