Education and News For The Fitness Industry

Escape Fitness Sets New Blueprint For Strength Training With The Launch Of LOAD

By JT | February 13, 2025

Escape Fitness, a global leader in innovative fitness solutions, has unveiled Octagon LOAD or “LOAD”, a groundbreaking strength and functional training system. Developed from years of industry expertise and global insights, LOAD addresses critical challenges faced by fitness facilities, offering a versatile, safe and engaging, results-driven solution that meets the rising demand for strength training.  

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Accelerate your business with AUSactive’s new ConnectX

By Barrie Elvish | February 13, 2025

AUSactive is kicking off 2025 with the official launch of ConnectX Thursday 20 February, a new and exclusive members-only exercise business network and business administration program designed to support small, medium and independent businesses through XBA live events, webinars, and on-demand education content.

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AUSactive announces Supplier Advisory Group founding members

By Barrie Elvish | February 12, 2025

AUSactive has announced the founding members of the Supplier Advisory Group (ASAG) to increase strategic collaboration between the active health and exercise industry and suppliers who play a pivotal role in its growth and success.

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The HFA Show 2025

By JT | February 4, 2025

A new brand. A new conference name. A new event. And JT is honoured to speak at his 18th IHRSA/HFA event in Vegas this March.

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Myzone Assembles Industry-leading International Advisory Group

By JT | January 31, 2025

Jay Worthy, Global CEO at Myzone, the leading heart rate monitoring fitness wearable brand, has established an industry-leading advisory group to provide the business with strategic insights on the trends and behaviours driving the global health and fitness industry and the evolving landscape for wearables.

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Building a Community Brand For Your Fitness Business

By JT | January 31, 2025

This episode is packed with insights on building a thriving fitness community! We explore the journey from “me business” to “we business” to a powerful “us brand,” emphasizing the crucial role of values in shaping your marketing message. We also dive into gym layout for member experience, time management tips, and building a strong community brand.

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Aquamoves Shepparton kicks off 2025 with continued Quality Accreditation from AUSactive

By Barrie Elvish | January 30, 2025

Service excellence, and consistently delivering exceptional programs, has continued to pay off for Aquamoves in Shepparton, who have maintained their Quality Business Accreditation with AUSactive.

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MOVE [REPEAT] Strategic Investment in REVL

By JT | January 25, 2025

Boutique fitness lifestyle brand collective MOVE [REPEAT], announces strategic investment in Australian Fitness Brand, REVL

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Snap Fitness

Snap Fitness Kicks Off 2025 With 350th Club Opening

By JT | January 23, 2025

Snap Fitness has celebrated the start of 2025 with the opening of its 350th club at Kiama in New South Wales. The milestone opening also saw club memberships surpass 300,000 across the APAC region.

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Myzone Assembles Stellar Leadership Team To Drive Growth

By JT | January 21, 2025

Myzone has announced three significant appointments to its global leadership team to drive product development and business growth.

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Pilates & Yoga Now OSCA Recognised

By Barrie Elvish | December 20, 2024

AUSactive is pleased to announce Australian Bureau of Statistics’ recent revision of the Occupational Standard Classification for Australia (OSCA) includes Pilates and Yoga Instructor’s occupations for the first time.

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AUSactive gains endorsement from ASAPD

By Barrie Elvish | December 16, 2024

With a focus on inclusive exercise and physical activity for everyone, AUSactive has taken a step forward by being recognised by the Australian Sporting Alliance for People with a Disability (ASAPD) through their Sector Partner Endorsement Program. 

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Myzone Appoints Global Marketing Director

By JT | December 13, 2024

Myzone, the leading wearable fitness technology brand, has appointed Tom Davies as its new Global Marketing Director.

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Snap Fitness Strides Ahead With Parkrun Australia

By JT | December 4, 2024

parkrunners and treadmill enthusiasts will now have the best of both worlds thanks to the launch of a new two-year partnership between Snap Fitness and parkrun Australia – aimed at getting communities more connected and active.

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Hapana To Drive Fitstop’s Ambitious US Expansion Strategy

By JT | December 3, 2024

Australia’s fastest-growing functional fitness franchise, Fitstop, has joined forces with studio management software Hapana (founded by CEO Jarron Aizen) to drive expansion into the U.S. market.

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