Education and News For The Fitness Industry

Happy Birthday for March!

By JT | March 12, 2014

Happy Birthday to all our Active friends that celebrate their birthday in March!

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Sydney Fitness Businesses You Can Multiply Your Profit by 10!

By JT | March 11, 2014

Your consumer whether you like it or not now wants personalised experiences. Not vanilla, generic, run of the mill service. They want to know you truly know them. And if you don’t they will leave.

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Gold’s Gym Getting Used To A Skinnier Girlfriend

By JT | March 10, 2014

Just like last week’s Bridal camp marketing piece (click here if you missed it) this is subtle. Nevertheless very clever.

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#Enhance Your Business By Getting the Most from Social Media

By JT | March 7, 2014

Can you keep up with everything that is happening in social media? Do you understand how this powerful medium impacts your business?

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Fitness Marketing Tip Old Brain – Part 7

By JT | March 6, 2014

Great video for gyms and fitness centres on marketing ideas and tips.

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Gold’s Gym Bridal Boot Camp Very Subtle

By JT | March 4, 2014

Look the image and you tell me if you see the ‘benefit’ to joining the Gold’s Gym Bridal Boot Camp?

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Fitness Marketing Tip Old Brain – Part 6

By JT | February 26, 2014

Great video for gyms and fitness centres on marketing ideas and tips.

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Gainesville Health & Fitness Keep It Simple

By JT | February 24, 2014

And sometimes simple is effective.

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Fitness Marketing Tip Old Brain – Part 5

By JT | February 20, 2014

Great video for gyms and fitness centres on marketing ideas and tips.

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Perth Fitness Businesses Can Generate Their Most Leads Ever in 2014

By JT | February 18, 2014

The common denominator across every fitness business, no matter the size, is having enough leads to convert to clients or members.

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Happy Birthday for February!

By JT | February 17, 2014

Happy Birthday to all our Active friends that celebrate their birthday in February!

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Equinox Fitness Clubs Smashes Sumo Wrestler

By JT | February 17, 2014

Ok ok ok . . . I confess! I love this ad!

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#Enhance Your Business By Influencing People

By JT | February 14, 2014

No matter your role in a fitness business (or any business for that matter) you will want to influence people. They could be customers to purchase your product or team members to hit their targets.

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Fitness Marketing Tip Old Brain – Part 4

By JT | February 13, 2014

Great video for gyms and fitness centres on marketing ideas and tips.

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Your First Opportunity To #Enhance Your Fitness Business: This Year With Sales Skills

By JT | February 12, 2014

Anyway you look at any fitness business – regardless of the type or size – it is a retail business. You are selling a membership, a PT pack, an exercise class or simply a reason to stay a member of client.

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