Education and News For The Fitness Industry
Introducing Small Group Training to your PT Business
Small Group Training is fast becoming a popular addition to many PT businesses. For those of you considering venturing into this area, here are a few things to keep in mind.
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IHRSA Institute Is A New-Old Must For Fitness Industry Management
OK . . . OK . . . I maybe biased as I attended the IHRSA Institute over a decade ago and now I am part of the Faculty BUT this professional development program is back and well worth your investment. When I attended many moons ago, it was unreal!!! I learned lots and connected with…
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Krista Popowych Wins Fitness Industry Academy Award
Two weeks ago a great friend of Active Management, Krista Popowych won the BIGGEST award for a fitness instructor in North America (if not the world) the 2014 IDEA Fitness Instructor of the Year. IDEA Health & Fitness Association is one of the world’s leading organisation of fitness and wellness professionals, delivering world-class content and continuing…
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Effective referral marketing for Personal Trainers
In my experience there is one method of referral marketing which is low cost, quick, easy and most importantly – effective!
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OH! Magazine Enables Clubs to Focus on What They’re Good At! [Sponsored Post]
OH! Magazine is the member retention tool that enables clubs to focus on what they’re good at.
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You Can WIN Lunch With Seth Godin
Thursday 11th September is a sold out lunch in Sydney with Seth Godin. Why wouldn’t it be sold out . . . Seth Godin is one of the world’s greatest influencers. He’s inspired millions across the globe with his vision on leadership and challenging the way we live. He’s the founder of Squidoo.com and has written 17…
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Start with Why by Simon Sinek
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?
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Gym Marketing – Effective Gym Marketing Is About Them Not You
You should have at least twice as many you’s and your’s as I’s and mines and your company’s name. A ratio of four to one should be your target.
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Turning Ideas into Actions – Business Tips for Personal Trainers
Turning ideas into actions has got to be one of the most challenging and defining tasks of a business owner. Its also what separates the good from the great.
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Why Pride Matters More Than Money: The Power of the World’s Greatest Motivational Force by Jon Katzenbach
The book that turns our understanding of motivation on its head . . . and shows why most companies get it wrong.
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Fitness Club Marketing – Fitness Club Marketing Ideas
At a recent Industry Leaders Roundtable Meeting, I had a club owner tell me their traditional marketing was no-longer working. He told me that he would advertise in the local paper for 3 or 4 weeks and then take a break.
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Start up a knock-out Boot Camp!
I was recently chatting to a personal trainer who was keen to start up a Boot Camp. He had tried once before but without much success, so it was essential that second time round he put all the right steps in place before getting started.
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First, Break All The Rules by Marcus Buckingham and Curt Coffman
The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They employ vastly different styles and focus on different goals.
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Why You Should Vote For Me As a Fitness Australia Director: Tracie Edmondson
Tracie is currently working as the General Manager – Brand, Marketing and Communications for Elite Personal Training at Cronulla, after four years as Public Affairs Manager with the National Rugby League (NRL).
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Love ‘em or Lose ‘em by Beverly Kaye
With replacement costs high and start-up time critical, employee retention is more valuable than ever.
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