Education and News For The Fitness Industry
Try before you buy – why comp sessions are a personal trainer’s best friend
Yesterday I met a PT who was fresh out of completing Cert IV and two weeks into his new role as a franchisee working at a major gym chain. When I asked him how it was going he smiled and said “really great” then explained to me that he had been doing heaps of comp…
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Meredith Littlefair Aims For Fitness Australia to Engage the Community
As Fitness Professionals we do what we do because we genuinely believe in the power of our industry to positively change lives. We have a sincere desire to make a difference to the lives of others by encouraging and motivating our members and community to exercise and improve their overall health and well-being.
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Why Write Letters
I am hopeless at writing letters, but on reading these reasons why we should send letters, maybe I will start again …
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Andrew Simmons: Wants on The Fitness Australia Board Too
Why Fitness Australia members should vote for me. I have over 20 years of experience on the coal face of the Industry working in big health clubs in group fitness and management as well as outdoor training and Personal Training. I am the Founder of Australia’s largest PT studio franchise (Vision Personal Training) and know…
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Kristen Green: A Fitness Australia Vote For Me Means A Win-Win Quality Approach.
With our ageing population, Australians need access to safe, competitively priced and comfortable exercise options. As an Industry, collectively we have the solution to many of the age related diseases and illnesses which are burdening our health system. My vision for the fitness industry is to build a sustainable future for all fitness service providers,…
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Susan Kingsmill: Why I Should Be A Director of Fitness Australia
I am seeking re-election because I believe that independent operators, people who actually work at the coal face of the industry every day must be on the board.
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What to Look for in New Staff
Yeah sure you want to know if they have the ability to do the job, the skill set, experience and personal and professional abilities, but also consider these things.
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Gold’s Shows Their USP
In a subtle way, Gold’s marketing piece really shows what their brand stands for. I really like this as it sums up functional strength, what about you?
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Even de Bono Can Help Your Business
Last month at one of the Industry Leaders Round Tables meetings, we had a member share how challenging it can be for them to articulate their questions. And in fact, while speaking out loud it helped clarify what they needed to know. As a result, we are going to implement the coloured hats that Edward…
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Whip your office into shape – Personal Training Business Tips
Confession time. I’m a bit of a grub. I’m one of those people who love to cook, but somehow end up with half the ingredients covering one end of the kitchen to the other. Over the years, my office has at times bared a similar resemblance, with post-it notes stuck to coloured pens, sticky tape…
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Mark Stitt: Why should independent gym vote for me to be a Director of Fitness Australia.
I have been an independent owner of fitness facilities for 20 years come this October, in any of my businesses I have never had any financial partners or supporters and have endured an often volatile and challenging business environment for these years and have prevailed successfully whilst enjoying the transformation our industry and contributing in…
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Smart and Dumb Things for Your Salespeople
This month I read Anne Danter’s “Smart and Dumb things that affect my buying decision” column courtesy of Jeffrey Gitomer: Smart: Honesty. Truth at all times and at all costs. Do not lie and think you’ll get away with it, because you won’t. If I can’t tell you’re a liar immediately, I…
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SPW Bikes Unique Marketing
This Swedish bike company has some unique concepts to encourage people to stay fit. I like concept I am not sure it really works though. What do you think?
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