Education and News For The Fitness Industry
Press Release: #Podtober Launched To Raise the Profile of Podcasts
#Podtober is about raising awareness of podcasts as an easy to consume, free resource that fitness professionals can access anytime anywhere. We like to think of The Fitness Business Podcast like a university on wheels!
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Press Release: Active Management Supports ClubIntel’s 3rd Annual International Health/Fitness Industry Trend Study – What’s All the Rage
“ClubIntel is the global leader in conducting market research related to the health/fitness industry. They have announced the launch of the 3rd Annual International Health/Fitness Industry Trend Study – What’s All the Rage.
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Fitness Business Marketing Must Trigger Emotions
The old brain is ONLY triggered by emotion. Emotions create electrochemical responses in our brains. These reactions directly impact the way process & remember information.
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#JTInTheRaw Show 63: 13 Tips To Get Your Fitness Business Facebook Page Humming
#JTInTheRaw show 63 … sharing tips, tricks n hacks to have your Facebook page posts seen by your fans – without paying for boosted posts! There is also a Big Tip opportunity in the show too!
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Press Release: Upgrade Your Virtual Fitness Experience – McFit’s Cyberobics® Partners with Wexer to Launch a New, Premium Studio Model
CYBEROBICS® – the virtual fitness division of German giant the McFIT Global Group, which also includes health club chains McFIT and JOHN REED Fitness Music Clubs – has announced an exclusive new partnership with digital fitness specialist Wexer, which will see the two brands jointly launching a premium virtual studio concept.
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Gym Marketing Relies On Visuals For Impact
The old brain is visual. This maybe because the optic never is physically connected to the old brain & this nerve is 40 times faster than the auditory nerve – from the ear to the brain.
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Learnings From Jennifer Gluckow On The Fitness Business Podcast
Last week I spoke with Jennifer Gluckow about reframing your mindset after rejection in fitness sales.
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How Do I Know If My Avatar Is An Accurate Description?
The answer to this question, is very simple: people that match that description will start joining or buying from you.
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Position Vacant For A Impact Training Consultant & Presenter
Impact Training Corporation & the National Sales Academy are an expanding international sales & communication training consultancy company.
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Learnings From Carrie Kepple On The Fitness Business Podcast
Last week I spoke with Carrie Kepple about being in the trenches of a market leading fitness business.
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#JTInTheRaw Show 62: 4 Behaviours To Truly Lead Your Fitness Business
The 4 behaviours leaders demonstrate that lead to high performance of their department or business are:
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In Your Fitness Business Marketing, Anchor Powerful Starts And Ends
If the old brain can anchor a situation with a strong point at the start and the end, it will not seek to use energy to contain information in the middle.
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Learnings From Lindsey Rainwater On The Fitness Business Podcast
Last week I spoke with Lindsey Rainwater about unlocking a career for professional women in fitness.
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“I Want To Build An Avatar. Where Do I Start?”
The two most common questions I receive are: 1) Where do I start when building an avatar and 2) If I target that customer, what about everyone else?
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