Blue Fitness Part 3 | Naming A Successful Company in the Fitness Industry
2022 marked the 20th year of Blue Fitness. Ben Davies, Managing Director was recently interviewed by Justin Tamsett from Active Management on this milestone and the next 20 years.
Where did the name Blue Fitness come from?
NZBLUE was the first company, Blue relates to Aquatics and Leisure, Blue Fitness follows that, then Blue Finance all under one group brand Blue Leisure Group.
Meet Ben/ Blue Fitness:
Ben Davies is founder and owner of the Blue Leisure Group of companies. A group of 7 companies including Blue Fitness, specialising in the Health and Fitness Industry in New Zealand and Australia providing consultancy, finance, fitness and member retention.
Since 2002 Blue Fitness has been the premium supplier and exclusive distributor of over 20 of the World’s Best Fitness Brands. Based in Auckland, with an extensive parts holding, and sales and service infrastructure throughout New Zealand, the team are proud to have equipped Hotels, Local and National Government Leisure Centres, Sports Franchises, Commercial Cubs, Police, Fire, Military, Universities, Schools and Apartments.
Ben has been in the industry for close to 30 years, starting the first of the groups companies in 2002. Ben has a degree in Physical Education from Otago and post graduate qualifications in Finance from Massey University. Previous roles have been as Executive Director YMCA Auckland, Contract Manager for West Wave Aquatic Centre in Auckland, Industry Business Consultant, lecturer and high-performance coach. As an International Triathlete and Ironman competitor, you’ll find Ben training for Ironman #6 when not working with customers, or teaching an indoor cycling class.
For more information contact Blue Fitness at [email protected]
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.