Why 60% of Fitness Brands Are Struggling (And How the Winners Are Thriving)

I was joined by Brittany Wojtas, founder of Kovly Studio, a brand and marketing agency specialising in wellness businesses. Brittany’s team recently completed a global study analysing dozens of fitness brands to uncover one key question:  What separates the winners from the strugglers? The answer? 60% of fitness brands are stuck in what she calls “the vulnerable middle.”

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Replay: Gamify Your Club or Studio & Keep Members Longer!

In 2025, member retention is more critical than ever. This powerful online event will show you how to transform your fitness club or studio by integrating gamification strategies that boost engagement, drive consistency, and significantly reduce cancellations.

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Boom | FBP Does Live Events

Your trusted source of Fitness Business education adds new opportunities for you to get even better. Over the next 3 months there are 5 free live events that are free for you can jump into and listen, learn and ask questions.

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