How Australian Gyms Perform in Lead Response. Results from the First Mystery Shopping Study

If there’s one thing that can make or break a fitness business, it’s how well you handle member enquiries. We’ve all heard it before—your lead response times, the quality of conversations, and the platforms you use can massively impact your success. But until now, no one has taken the time to really dig into what’s going on behind the scenes across the industry.

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Ignite Fitness Was A Success in 2024

Last Friday, gym owners and managers from Australia descended on Melbourne for the Annual Ignite Fitness.  This event is the brain child of Mel Tempest to encourage education and collaboration within our industry.

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