Management
Why 60% of Fitness Brands Are Struggling (And How the Winners Are Thriving)
The fitness industry is more competitive than ever. New studios, gyms, and fitness businesses open every month, while digital platforms and at-home options multiply the choices available to your potential members. Yet some fitness businesses are thriving in this environment while others barely survive.
Read MoreImpacting Member Experience: Precision in Member Focused Decisions Drives Loyalty and Company Value
Is your gym’s member experience a top priority or an afterthought? It’s time to move beyond guesswork and start making decisions based on what really matters to your members.
Read MoreAre Your T&Cs Hurting Your Member Experience?
This week I found myself scratching my head over a hotel’s terms and conditions – and it got me thinking about your business.
Read MoreThe 1% Better Hack: The Clipboard Secret
Please imagine that you’ve got a sick pet. You have a choice of 3 qualified vets to look after your very sick pet:
Read MoreIs Your Team Forgetting This Retention Hack?
Remember the bar Cheers where “everybody knows your name”? That wasn’t just a TV slogan, it was a retention strategy used across the industry in the 90’s.
Read MoreThe Silent Profit Killer In Your Gym
Chatting with a friend last week about joining a gym, he said “I didn’t think I’d put on any weight… until I saw a photo from 5 years ago.” That’s weight creep — and your business has a version of it too: Expense creep.
Read MoreIs Group Fitness Dying – Or Are You Just Missing Half the Recipe?
Everyone blames declining class numbers on programming or instructors — but what if that’s only 40% of the equation?
Read MoreWhy The Best Gym Owners Look Outside The Industry
If you only look at other gym owners, you’ll only get as good as gym owners. If you want to get better (and even stand out), start looking outside our industry for champions of your weakest areas.
Read MoreReplay: Creating Careers, Taking Vacations
When Mark Fisher opened his first gym, he found himself with a team he loved — but no real training on how to lead. Like many first time leaders, he was asking himself these questions…
Read MoreThe 1% That Cost Olympic Gold — Don’t Let It Cost You
In the men’s 100m final at the last Olympics, Noah Lyles won gold in 9.83 seconds. Letsile Tebogo came second in 9.88.
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