Management vs Leadership in the Fitness Industry: Why the Difference Matters
Great managers don’t automatically make great leaders. It is a lesson reinforced every day for me over 30 years in the fitness industry:
Management is about control. Leadership is about influence.
Management makes sure the roster is filled, KPIs are tracked, and procedures are followed.
Leadership sets direction; builds belief; and creates a culture people want to be part of.
You can manage tasks. You must lead people.
And here’s the industry challenge (or even mistake we make as owners) we promote strong operators or technicians into leadership roles and yet never truly teaches them how to lead.
Spend time developing your people to lead.
Or send them to the REX Leadership Academy AU and we’ll do it for you.
The REX Leadership Academy AU is not brand-specific and not operational. It is leadership-focused.
If you want to move from supervising performance to shaping culture and impact, register for the REX Leadership Academy AU at REXLeadershipAcademy.com/Australia.
Your REX Leadership Academy AU Program includes:
- 🎓 6 months of structured leadership development
- 💻 Fortnightly 90 minute live sessions solving real leadership challenges
- 🌎 International speakers
- 📚 4 amazing leadership books
- 💪🏼 Gallup strengths finder assessment
- ✍🏼 6 month leadership journal
- 🎒 A back pack
- ☕️ An insulated coffee cup
- 📝 A note book & pen
- 🧑🧑🧒🧒 Working in small groups to solve real fitness business challenges
- 🎓 And a full day leadership summit & graduation dinner in Sydney
Register for the REX Leadership Academy AU at REXLeadershipAcademy.com/Australia.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.