Marketing
1% Better Leadership: Have Your Team’s Back & Do They Know It?
I’ve coached amateur sport, semi-pro teams, kids, and adults. And whether it’s on the field or in business, here’s the one percenter that matters most: Your team must know you have their back.
Read MoreFix the Leaks Before You Spend More on Marketing
If you want more members or clients, you’ve got two options:
Read MoreThe Magical Marketing Mix For Fitness Studios
Wouldn’t life as an owner be easier if we knew what to do & what to avoid to be successful with our marketing? That’s a hell yeah – we’re covering that today!
Read MoreStop Losing New Members – Do THIS Instead!
Stop building retention strategies for people like YOU – because no one is like you!
Read MoreBoost Your Gym’s Brand: Give Back to Your Community
Are you spending 90%+ of your marketing budget on Meta and Google? For most fitness businesses, that’s the norm.
Read MoreWomen’s Leadership Panel For The Fitness Industry
Have you ever been so nervous you literally need vomited? I was on the verge as I interviewed two powerhouse global female leaders: Mel Tempest & Allison Flatley. I am blokey bloke and I am doing my best to not offend anyone – probably fail more than I succeed – so this interview I was on the edge of my seat!
Read MoreRevive Your Personal Training: Actionable Strategies for Gym Owners
Is your personal training department struggling to find its footing in the post-pandemic landscape? You’re not alone. As JT aptly put it, “Fitness business owners around the globe are scratching their head wondering what the hell has happened to my PT department.”
Read MoreBuilding a Thriving Group Fitness Team
If you’re a business owner listen to this show as we talk about making group fitness an income line on your P&L rather than an expense line – oh and don’t forget to forward this ep to your group X managers!
Read MoreStrength Training is Taking Over: How Your Gym Can Ride the Wave!
Strength training is HOT right now and toward the end of 2024, Harrison Company published a phenomenal report on the growth of strength training and today we have one of the authority figures behind that report joining us to discuss the findings and then subsequent ideas for your gym, club or studio!
Read MoreBuilding a Community Brand For Your Fitness Business
This episode is packed with insights on building a thriving fitness community! We explore the journey from “me business” to “we business” to a powerful “us brand,” emphasizing the crucial role of values in shaping your marketing message. We also dive into gym layout for member experience, time management tips, and building a strong community brand.
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