Marketing
Revive Your Personal Training: Actionable Strategies for Gym Owners
Is your personal training department struggling to find its footing in the post-pandemic landscape? You’re not alone. As JT aptly put it, “Fitness business owners around the globe are scratching their head wondering what the hell has happened to my PT department.”
Read MoreBuilding a Thriving Group Fitness Team
If you’re a business owner listen to this show as we talk about making group fitness an income line on your P&L rather than an expense line – oh and don’t forget to forward this ep to your group X managers!
Read MoreStrength Training is Taking Over: How Your Gym Can Ride the Wave!
Strength training is HOT right now and toward the end of 2024, Harrison Company published a phenomenal report on the growth of strength training and today we have one of the authority figures behind that report joining us to discuss the findings and then subsequent ideas for your gym, club or studio!
Read MoreBuilding a Community Brand For Your Fitness Business
This episode is packed with insights on building a thriving fitness community! We explore the journey from “me business” to “we business” to a powerful “us brand,” emphasizing the crucial role of values in shaping your marketing message. We also dive into gym layout for member experience, time management tips, and building a strong community brand.
Read MoreHow Do I Make My Gym Standout?
Last year at #FitnessBiz23 I shared multiple ways for your gym, studio, leisure centre and fitness facility in general to stand out from your competitors. And you need to as every market is saturated with fitness service offerings, so you must be known for something OR you’ll be known for nothing!
Read MoreYour Fitness Business May Just Need A Communication Audit
“Are you struggling to generate leads, boost sales, or reduce attrition in your fitness business?” is the opening line of every ‘cold’ email, Messenger note or LinkedIn request in 2023!
Read MoreChatGPT Will Be The End of Personal Trainers Who Are Awesome Programmers
Right before our eyes we are seeing a metamorphosis of personal trainers. For all the trainers who have a marketing message that they can program to help clients lose 5kg, run a marathon or even just touch their toes you will be out of business in less than a year!
Read MoreThe Power Of Scarcity In Marketing
Scarcity is a powerful influence factor, and it can be used in marketing to drive sales and create excitement. Scarcity is not just about emails saying sell out fast or buy now.
Read MoreA Forgotten Detail: Updating Your Business Voicemail Message!
“Merry Christmas & Happy New Year – please note our reduced hours over the Christmas Holiday period….. blah blah……” This is the voicemail message that our Mystery Shoppers are repeatedly hearing and it is FEBRUARY!
Read MoreMaster The Chemistry Of Change
Cassandra Worthy is the founder of Change Enthusiasm Global, which helps businesses work through change. She is also the keynote speaker at the upcoming IHRSA 2023 conference in San Diego.
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