Marketing
Self-Centred Marketing To The Old Brain For Your Fitness Business
The old brain is responsive to anything pertaining to self. Think the old brain is the centre of “ME” with no patience or empathy for anything that does not immediately concern its own wellbeing and survival.
Read MoreTo Market Your Fitness Business, Talk To the Old Brain
Having the best service or equipment, does not mean people will buy from you. Let me explain why . . .
Read MoreWhat Is The Difference Between An Avatar & A Buyer Persona?
The answer to this simple . . . NOTHING! They are just names but they mean the same.
Read MoreIf You Market To Everyone, No One Will Respond
I know this is a sweeping statement, so put yourself in the shoes of a consumer. If the message is not clearly speaking to them, they don’t hear the message. If you want to speak to them, then know them!
Read MoreFrom Our NPE Friends: 3 Reasons a Great Client Experience isn’t an Automatic Renewal
Deliver a great client experience, and the renewals will take care of themselves. That’s the gut reaction of most fitness business owners.
Read MoreFrom Our NPE Friends: Sales Numbers Tanking? Follow These 6 Steps To Get Out Of The Red
You’re looking at your sales numbers for the month, and they’re nowhere near what you’d projected. Not even close.
Read MoreMay’s Dead Set Bargain
Get your name, services and products in front of potential prospects without spending a fortune – what a great idea!
Read MoreFrom Our NPE Friends: Advertising Strategies for Fitness Business Owners
If you’re not currently advertising to bring new clients in the door… let me tell you why you should be.
Read More[Sponsored Blog] SME Focus: Define, Review and Refine Your Brand For Growth
Brand is not ‘set and forget’. As businesses grow, they need to review their brand.
Read MoreFrom Our NPE Friends: How To Create a ROCK-SOLID Sales and Marketing Plan That Ensures Consistent Growth
Consistently attracting (and keeping) the right clients into ANY business is an ongoing battle. You’ve gotta hustle to bring new clients in the door, get busy serving them, and then it’s all too easy to lose momentum with the marketing activities that continue driving prospects to your business.
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