Why 60% of Fitness Brands Are Struggling (And How the Winners Are Thriving)

I was joined by Brittany Wojtas, founder of Kovly Studio, a brand and marketing agency specialising in wellness businesses. Brittany’s team recently completed a global study analysing dozens of fitness brands to uncover one key question:  What separates the winners from the strugglers? The answer? 60% of fitness brands are stuck in what she calls “the vulnerable middle.”

Read More