Industry News
I’m failing at more things than you think…
One thing I’ve become very comfortable with as a 32 year old business owner is failure. I hate failing – really HATE it! But every failure shows I am moving and gets me closer to the next success, as I learn!
Read MoreThe Dangerous Mindset We May Have Accidentally Created
Do any of your members miss one workout, then disappear for two weeks? A new study caught my attention this week, and honestly, it explains a lot about human behaviour in fitness.
Read MoreStrange? Why Hasn’t the Phone Rung? Here’s Why!
Could there be anything more boring than auditing your business? Seriously, checking if everything is working the way it should. But not doing this boring task is costing you thousands!
Read MoreI felt like a first-time member
I went to the dentist this week and I hated every second before it and during it. Not the dentist herself, just the thoughts and feelings my brain was conjuring up!
Read MoreThe 3 E’s of Exceptional Member Experience: Insights from Chris Stevenson and Marisa Hoff
We recently hosted a live event with Chris Stevenson and Marisa Hoff from The Empower Group. If you missed it, you missed a masterclass on how to truly differentiate your fitness facility in a crowded market.
Read MoreThis Is Why No One Opens Your Emails
When was the last time you actually looked forward to an email from a business? Most don’t and that’s exactly why people think email marketing is dead.
Read MoreAUSactive Launches Inaugural “Sales Excellence” Award in Partnership with Mystery Shopping For Fitness Businesses
AUSactive is proud to announce the launch of the inaugural Sales Excellence Award, a brand-new category for the 2026 AUSactive Awards, proudly sponsored by Mystery Shopping For Fitness Businesses.
Read MoreWhen Your Systems Ignore Your Members Behaviours
We bought a car recently and what should have been exciting, wasn’t. Three days in, it was back at the dealership getting fixed and that’s where the lesson began.
Read MoreMyzone Launches Switch 2.0, its most versatile wearable yet
Myzone has announced the launch of Switch 2.0, the next evolution of its most versatile wearable. Building on the success of the original Switch, the new device continues to give users the freedom to wear their monitor three different ways – on the chest, arm or wrist – while introducing a series of upgrades designed to enhance comfort, visibility and everyday usability.
Read MoreOverwhelmed By AI? Start with this
At a REX Roundtable meeting recently, I watched eyes glaze over when we unpacked all the different AI platforms available to ‘help’ us in roles. The only feeling these owners felt was: overwhelmed!
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