Retention
The Silent Profit Killer In Your Gym
Chatting with a friend last week about joining a gym, he said “I didn’t think I’d put on any weight… until I saw a photo from 5 years ago.” That’s weight creep — and your business has a version of it too: Expense creep.
Read MoreThe Biggest Mistake Gym Owners Make with Their Staff
Willy is a locker room attendant at Club Greenwood in Denver. He might know more about what members want than anyone else in the organisation.
Read MoreSensory Impact Of Your Gym Subconsciously Impacts Usage & Then Retention
I want to challenge how you think about member experience. 100% great service still matters. But if you want people raving on socials and sticking around longer, it’s time to sharpen your sensory design.
Read MoreWhy The Best Gym Owners Look Outside The Industry
If you only look at other gym owners, you’ll only get as good as gym owners. If you want to get better (and even stand out), start looking outside our industry for champions of your weakest areas.
Read MoreThe 1% That Cost Olympic Gold — Don’t Let It Cost You
In the men’s 100m final at the last Olympics, Noah Lyles won gold in 9.83 seconds. Letsile Tebogo came second in 9.88.
Read MoreHow Streaks and Dopamine Boost Gym Member Retention
Duolingo. Apple Fitness. Headspace. TikTok. They’ve all mastered one thing: streaks.
Read MoreReplay: Gamify Your Club or Studio & Keep Members Longer!
In 2025, member retention is more critical than ever. This powerful online event will show you how to transform your fitness club or studio by integrating gamification strategies that boost engagement, drive consistency, and significantly reduce cancellations.
Read MoreStop Losing New Members – Do THIS Instead!
Stop building retention strategies for people like YOU – because no one is like you!
Read MoreWomen’s Leadership Panel For The Fitness Industry
Have you ever been so nervous you literally need vomited? I was on the verge as I interviewed two powerhouse global female leaders: Mel Tempest & Allison Flatley. I am blokey bloke and I am doing my best to not offend anyone – probably fail more than I succeed – so this interview I was on the edge of my seat!
Read MoreRevive Your Personal Training: Actionable Strategies for Gym Owners
Is your personal training department struggling to find its footing in the post-pandemic landscape? You’re not alone. As JT aptly put it, “Fitness business owners around the globe are scratching their head wondering what the hell has happened to my PT department.”
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