The Power Of Scarcity In Marketing

Scarcity is a powerful influence factor, and it can be used in marketing to drive sales and create excitement. Scarcity is not just about emails saying sell out fast or buy now.

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The Gateway To Persuasive Sales Conversations

Looking for a refresher when it comes to sales calls? Eric Tepper, the founder of Sales Architect, is here to remind us that the phone should be used as a gateway to persuasive sales conversations, as he believes fitness sales staff have strayed away from the basic sales conversations.

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Master The Chemistry Of Change

Cassandra Worthy is the founder of Change Enthusiasm Global, which helps businesses work through change. She is also the keynote speaker at the upcoming IHRSA 2023 conference in San Diego.

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How To Build A Brand With Personality

Debbie is a brand strategist by profession and graphic designer by trade, who celebrated 20 years in business in 2022. She is the author of ‘Brand Magic – How to build a brand with personality’ and is an active entrepreneur.

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Finding & Selecting The Right People To Join Your Team

Jamie Van Cuyk is a small business hiring consultant who helps women business owners and leaders expand their
unique businesses by teaching them to master the hiring process. Jamie is also the owner and lead strategist of Growing Your Team.

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