Fitness Business Podcast’s Interview With Jamie Kennedy

By JT | November 8, 2024

Click to listen to the podcast here & get all the links

Episode 3 of Season 1 dropped a couple of weeks ago and it was a fantastic chat with Jamie Kennedy from Brave Moon Podcasts. If you don’t want to listen to the episode, you can read the questions I ask here . . .

Here are four positive key data points you must know about podcasting:

  1. Massive Audience Growth: As of 2024, there are over 500 million podcast listeners worldwide, with the number expected to exceed 800 million by 2028.
  2. Engagement and Loyalty: Podcast listeners are highly engaged and loyal. Over 80% of podcast listeners tune in to most or all of every episode.
  3. Experts: Consistent podcasting can foster community, increase member retention, and position your gym as a thought leader in the fitness space.
  4. Niche Marketing Power: There are over 5 million podcasts across various genres, allowing gym owners to tap into niche markets. Whether you’re focused on weight loss, strength training, or mindfulness, there’s a podcasting audience out there.

Now the negative data point: podfading is less than 10 episodes. The podcaster’s initial enthusiasm fades, and there’s no new content.  It’s not as easy as you think to produce a podcast that represents your brand!

If you treat podcasting like you would any other marketing effort, you’ll start to see the fruits of your effort early on, which will help keep you motivated to deliver fresh content to your listeners.

Today we’ve got a podcast producer to share how you can use podcasting to turn members of your community into prospects then into members. Our guest, Jamie Kennedy from Brave Moon Podcasts will explain this and so much more to ensure  how podcasting should be part of your marketing mix!

By the way, Jamie is the producer of this podcast! And she has been awesome to work with and when you hear her talk you’ll realise why!

I guarantee you’re going to learn about podcasting playing a role in your marketing!

Welcome to Episode 3 and the innovations at YOUR fitness business podcast just coming! In this episode we launch a new segment which I know you’ll love, I’ll tell you all about it straight after this week’s Wise Words from our expert: Dr Paul Bedford the Retention Guru

Click Here To Listen To Paul’s Wise Words

I have to say Paul is an incredibly generous man with his knowledge and time. If you want to profoundly impact your retention, then I cannot recommend highly enough chatting with Paul. You can grab his deats at FitnessBusinessPodcast.com

After my chat with Jamie, stay tuned as we launch In the Trenches With A REXer! In this 3 minute segment, I have asked a member of REX Roundtables to share a strategy that this working for them. This is an owner, General Manager, Group Fitness Manager, Sales Manager or PT Manager who is JUST like you – working in the business or the trenches with staff and members every day. And today Troy Morgan will drop ripper tech strategies for you.

Alright Let’s rip in Jamie . . .

Tell everyone why you’re our expert today . . .

  1. How do we use podcasting to turn members of our community into prospects then into members or clients?
  2. Why do you believe podcasting is an effective marketing tool for fitness businesses?
  3. Can you share any examples of gyms or fitness brands that have successfully used podcasts to grow their community or brand?
  4. For fitness businesses with limited resources, what advice do you have on producing high-quality content without breaking the bank?
  5. As we chatted on the relaunch of The Fitness Business Podcast, we discussed hosting duties. Who should be the host of fitness businesses’ podcast?
  6. Can I ask four quick fire questions with short answers;
    1. Is there an ideal length for the podcast? 
    2. What platform should we use to record?
    3. Where should we host our podcasts?
    4. How can we measure the success of their podcast?
  7. What is your 90 day challenge for our FBP Community?

Suppliers Pitch – Listen To Jason from MX Metrics

Thanks Jason from MX Metrics – https://mxmetrics.com/

Here are 4 REX Roundtables Trusted Suppliers you should check out:

Listen To REXers In The Trenches – Troy Morgan

Troy is a member of my Australian Club Owners REX and everyone loves him as every meeting he has a new app or a new piece of tech that makes life easier for them as owners. Thanks Troy for being a member, sharing so much within your REX and also coming on today’s show.

Let’s keep the conversation going. Join our thriving LinkedIn Community, where Troy will be to answer any follow-up questions you may have. Head over to FitnessBusinessPodcast.com and click the link to join the LinkedIn Community.

Episode 3 is in the bag!  I hope you’re coping OK with my boujee Aussie accent and understand some of the words I may use – if not feel free to email me and I’ll translate them for you!

Thanks to Jamie from Brave Moon Podcasts for sharing how you can add a podcast to your marketing arsenal!

Thanks to Paul Bedford, The retention Guru, Jason from MX Metrics and Troy from a member of REX Roundtables for dropping by too!  All there details are in the show notes.

You’ve got actionable steps to enhance your leadership, drive innovation, and boost your profits. I’m eager to hear about your wins, so is everyone! So please share your wins in our LinkedIn community!

Next episode, I’ll be chatting with Dr Ted Vicky who has just released an awesome book: The Fitness Professionals Guide to ChatGPT. Can you guess our topic? You got it ChatGPT and fitness professional! PLUS Ted has an exclusive giveaway to listeners, so you better come back in 2 weeks!

Please head to FitnessBusinessPodcast.com to subscribe to our exclusive episode notes.  We seriously have the best episode notes in the podcast game because they take me to bloody long to do them!!!  These are exclusive to the go to FitnessBusinessPodcast.com/Subscribe!

And you know our sign off, so join me:

“What we leave behind is not set in stone monuments but what is woven into the lives of others.”

Catch you in 2 weeks!

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