#Filex2014 Wrap: Day 1 Was All Winners!
The opening ceremony was as always high caliber! I am sure everyone’s attention was grabbed with South American Samba ladies and dancing men before the formalities kicked in.
Mark Davis was his entertaining best as the MC.
There were amazing award winners, including the first posthumous award to Mark Rimmel from Bodycare Health Club in Albany, Western Australia. Mark did many incredible things in his life and I am so pleased that an initial conversation with Network lead to this Inspirational Award.
The amazing Michelle Bridges inspired and motivated on behalf of the Australian Institute of Fitness.
Then Michael Port returned and shared a personal story and challenged everyone to ‘Think Big.’ His leaving line . . . “What do you stand for?”
Then the sessions began and everyone took off!
My highlight for the day was Rob Hale from Fitness First who spoke on retention. It is industry knowledge that their retention sucked and Rob was the first to admit it. In deed, the highlight for me was his candor and honesty around the Fitness First business. He shared facts, figures and their strategy to keep working on their retention.
It was a refreshing session and my highlight of the sessions.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.