Former Nike brand leader and international athlete, Kerry Williams, joins Myzone as new chief marketing officer
[2 June, 2022] Myzone is excited to welcome ex-Nike brand leader and former international hockey player, Kerry
Williams, to the team as its new chief marketing officer with immediate effect.
Having just returned to work following the birth of her second girl, Kerry joins Myzone to drive its next stage of growth and development around the world.
The wealth of Kerry’s sporting experience has seen her earn World Cup, Commonwealth Games, and European Championship medal wins from a 96-cap England and GB international sporting career. During her 12 years with Nike, Kerry embraced leadership and growth through roles including training brand director, head of brand events and global football brand manager.
No stranger to start-up and scale opportunities, Kerry’s also consulted across businesses such as Marchon, WIT, ATHX, Studio 6, the Training Club and Herd Brands.
“We searched for a rockstar CMO and we have certainly found one,” explains Dave Wright, CEO of Myzone. “Kerry’s experience and approach fits perfectly with the team, and is exactly what we need for the future. Throughout the exhaustive process, where every applicant for the position was to such a high standard, she’s exceeded expectations and risen above.
“We are so excited to have Kerry on board to help transform the Myzone brand to be better able to communicate the fabulous benefits of physical activity, heart rate training and innovative technology to our wonderful community across 92 different countries.”
A big advocate for equality, diversity and inclusion, Kerry is also the trustee of Badu Sports, a charity using the power of sport to change the lives of underprivileged communities across London, with a passion for getting people moving.
“My career to date has focused around making movement accessible, engaging and inspiring for all,” explains Kerry. “Myzone provides connected fitness solutions, wearable technology and supportive communities to achieve just that, helping people all around the world to move, whether they’re just getting started, trying to reach a health and wellness goal or hitting peak performance.”
“Promoting movement based on personal effort is the unlock to a healthy happier world, and I am beyond excited to ensure this belief is felt across every marketing touchpoint. I cannot wait to see what our collective effort can achieve in the coming years.”
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.