Full Ownership of 9Round Back Under The Umbrella of Striking Brands
Lift Brands has announced the sale of its minority share (40%) in the 9Round brand back to Striking Brands, the parent company of 9Round globally. 9Round has operated in Australia and New Zealand since 2011.
This transaction marks a positive step forward for both companies, as Lift Brands focuses on the ongoing success of its Snap Fitness and Fitstop networks, while Striking Brands leads 9Round into a new era of innovation and growth.
As part of this transition, Striking Brands will also acquire the master franchise rights for 9Round in Australia and New Zealand, assuming operational responsibility and network support beginning in April 2025.
Chris Caldwell, CEO of Lift Brands APAC, expressed his support for the transition and highlighted Lift Brands’ continued growth in the region.
“We congratulate Shannon and Heather Hudson, 9Round’s Founders, and the Striking Brands team on re-acquiring 9Round and look forward to seeing the brand continue to evolve under their leadership,” Mr Caldwell said.
“This move aligns with our strategic focus on expanding our Snap Fitness and Fitstop brands, which are experiencing significant momentum in Australia and New Zealand.
“Lift Brands remains committed to delivering exceptional fitness experiences and supporting our franchise partners in achieving long-term success.”
Shannon Hudson, CEO of Striking Brands, shared his excitement for the acquisition and the future of 9Round in the ANZ region.
“We are incredibly excited to fully re-acquire 9Round and drive the brand’s next phase of growth in Australia and New Zealand,” Mr Hudson said.
“Our vision is to continue building a dynamic and results-driven fitness experience for our members while strengthening the support we provide to our franchisees.”
“Bringing full ownership of the brand back under the umbrella of Striking Brands allows us to align more closely with our broader strategic goals and reinforce our commitment to high-quality fitness solutions.”
With nearly 400 locations in 18 countries, 9Round is a global leader in kickboxing fitness.
For more information about 9Round visit www.9round.com
For more information about Lift Brands Asia Pacific visit www.liftbrands.com
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.