Guerilla Marketing For Gyms & PTs | Low Cost Entry To Trial Your Facility
Having prospects pay is part of the qualification process.
Lead generation is critical to the success of any fitness business but you want prospects who are ‘qualified’.
If you offer free passes then anyone and everyone can take it up and maybe try once and never come back.
Increasing the barrier to entry, albeit marginally, will mean that ‘more keen’ prospects will take up the opportunity. This means you can concentrate on an up front conversion strategy.
This campaign can be used in your guerrilla marketing arsenal. Hand them out everywhere but only the keen ones will come in! Note –
- When you insert your logo, make sure you add your phone number and or website with a call to action. For example: ‘Call 9876 5432 to book your first workout.
- This is just the front of your marketing piece. You can add your own design on the back with a list of services, programs and more business details.
- No reason why personal trainers cannot use this to build group training.
Club Branding Is Possible
The file is editable so you can import your logo and you are ready to go! If you would prefer help with this and or make any other changes, purchase the branding below.
Options
1. Purchase in editable format (Adobe Photoshop) and take to your graphic designer
199 including GST
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OR
Have the branding done for you for an additional $66
- Your business colours
- Your logo added
- Your contact details added (e.g. website and facebook page)
3. Purchase the branding
66 including GST
[button link=”https://bm105.infusionsoft.com/app/orderForms/Low-Cost-Entry-Branded-For-You” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]BUY NOW[/button]
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.