Guerrilla Marketing for Gyms & PTs | Blood Pressure Testing Campaign

 

 

 

 

 

 

 

 

 

This is the simplest guerilla campaign you can do and you will be contributing to the health of the community.

When generating leads you will have greater success when you are face to face with a prospect, you can create a little emotional pain, and educate while providing the solution. This strategy allows you to do all 3.

Concept

Offer free blood pressure measurements, provide education on the importance of blood pressure and how you can impact their own blood pressure over a 30 day period.

After the free testing at ‘their’ place they can come to the club or studio for free further testing in 30 days.

Locations

You can take this service to corporates, sporting games, health fairs, local fetes and chemists/pharmacies.

Logistics

Use the poster to advertise on the day or in advance of the free service.

Take the blood pressure of the individual and complete the card.

Explain what diastolic and systolic blood pressure means and what their reading means.

Give them a fact sheet around blood pressure that includes ways to lower blood pressure over 30 days.

Suggest they come into the club or studio for a follow up test after following the 30-day plan outlined on your fact sheet. If you can book an appointment there and then, do it.

Have a master sheet of all people who are tested, with their name, email and phone number plus their blood pressure readings. This will allow you to:

• Follow up with a call and an invitation to come down;
• Establish the average blood pressure and write a press release around the campaign.

Club Branding Is Possible

The file is print ready and you can import your logo and you are ready to go! If you would prefer Sean from Macleay Design to help with this and or make any other changes, purchase the branding package below.

Options

1. Purchase the postcard in editable format (Adobe Photoshop) and take to your graphic designer
199 including GST

[button link=”https://bm105.infusionsoft.com/app/orderForms/Blood-Pressure-Postcard-DIY” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]BUY NOW[/button]

2. Purchase the poster in editable format (Adobe Photoshop) and take to your graphic designer
199 including GST

[button link=”https://bm105.infusionsoft.com/app/orderForms/Blood-Pressure-Poster-DIY” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]BUY NOW[/button]

OR

Have the branding done for you for an additional $66 each

• Your business colours
• Your logo added
• Your contact details added (e.g. website and facebook page)

3. Purchase the postcard and have it branded for you
265 including GST

[button link=”https://bm105.infusionsoft.com/app/orderForms/Blood-Pressure-Postcard-branded-for-you” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]BUY NOW[/button]

4. Purchase the poster and have it branded for you
265 including GST

[button link=”https://bm105.infusionsoft.com/app/orderForms/Blood-Pressure-Poster-branded-for-you” color=”#8BA63D” size=”3″ style=”1″ dark=”0″ radius=”auto” target=”self”]Buy Now[/button]