Gym Marketing Relies On Visuals For Impact
The old brain is visual. This maybe because the optic never is physically connected to the old brain & this nerve is 40 times faster than the auditory nerve – from the ear to the brain.
So because you’re visual watch the video as I explain:
Here is what we know – when you see something that looks like a snake, your old brain says ‘danger’ in about 2 milliseconds. You then react before your new brain recognizes the object to be a snake.
The speed at which the old brain works makes it extraordinarily fast and very hasty.
Humans cannot rely on the speed of the new brain, so we make decisions based on visual input.
We have to use visual stimuli to ensure we tap into this processing bias.
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.