How To Get Your Gym On Instagram At No Cost
Creating Instagrammable spots in gyms is a win-win for both members and gym owners:
- Member shows their fitness journey to their followers AND
- Gyms get exposure on Instagram!
I’ve seen first-hand how the blend of fitness and social media can drive engagement and boost brand loyalty wearing my hat as gym user, REX Roundtable Chair and fitness business consultant.
By setting up designated areas for Instagram shots, you can capitalise on the escalating trend of sharing workout experiences. These ‘gram’ spots can be designed with great lighting and attractive backgrounds.
You want to encourage members to showcase their progress through the Gram. You want them inspiring others while subtly promoting your gym – this means at no cost to you! Their posts will attract new clients as they are drawn to the cool, vibrant, community-focused facility.
In today’s digital age, where visual content reigns supreme, creating Instagram-friendly spaces in your gym isn’t just a marketing strategy—it’s an essential component of building a thriving, engaged fitness community.
But visibility alone isn’t enough—interaction is where real connection begins. When your posts spark conversation, they transform followers into loyal advocates.
That’s why building genuine engagement through meaningful exchanges is crucial for growth. Strategic boosts, such as increasing comments from The Marketing Heaven, can help your posts gain traction in Instagram’s algorithm, making your content more discoverable to potential members.
As conversations grow, so does your brand’s authenticity—turning casual scrollers into active participants in your gym’s story.
You can see examples of Instagrammable places in gyms around the world in our latest Competitive Advantage Brief that you receive for FREE when you register for #FitnessBiz24.
Secure Your Early Bird Seat At #FitnessBiz24 Here
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.
