Improving Members Experiences To Boost Retention & Gym Profits
It was terrific last month to be interviewed by Liam Thompson in the UK for his podcast Fitness Business Authority. We had an awesome chat with the focus on retention and profit of gyms!
What you’ll learn in this episode is:
- How to increase client retention and keep members in your fitness business for longer
- How creating a community can boost sales for your fitness business, and why it should be a priority for gym/studio trying to get more members
- The real reason why some fitness businesses can retain members and others can’t
- Revealed: How much do I need to socialise with my members?
- How to create an experience your members enjoy
- The single most important thing you can do in your fitness business to become successful
- How smaller gyms and boutique studios can easily beat big commercial gyms
- The best way to start a fitness class and how it can help retain clients
- The real reason why people leave big commercial gyms to join small boutique ones, and how you can use it to your advantage to get more members for your own fitness business
- What fitness business owners can learn from Starbucks to become successful within the fitness industry
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.