In Your Fitness Business Marketing, Anchor Powerful Starts And Ends
The brain likes to conserve energy, so drops off information.
If the old brain can anchor a situation with a strong point at the start and the end, it will not seek to use energy to contain information in the middle as it may not be necessary or vital to what the situation requires.
Your message in the sales process must therefore have powerful starts and finishes, as the prospect will forget the in-between. And in marketing that means a strong headline and call to action at the end.
The level of anticipation may also impact our level of attention. When we have accelerated anticipation levels, we produce more dopamine in an area of the brain called the ‘reward centre’ – located in the old brain!
The extra levels of dopamine raise our attention & improve our ability to retain & recall specific details.
Grab a copy of the ebook I wrote called How To Turbo Boost Your Fitness Business with
Powerful Neuromarketing Strategies.
This book includes:
- Understanding how your prospect’s brain works
- Pricing that appeals to the brain
- 10 words that build trust
- Use multiple senses in the buying process
- 15 red hot tips for giving your fitness business a neuromarketing makeover.
Normally $99 but you can grab a copy today for just $49 by clicking here.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.