#JTInTheRaw Show 12: Quotes from Gary Vaynerchuk, Status Breeds Retention & Membership Growth Tips
Welcome to show 12 of JTInTheRaw and who would have thought I’d get to 3 months of this ridiculous way to start a Friday or close a Thursday if you’re in the Northern Hemisphere! But we have and thank you for all your support, sharing and tagging.
I made the conscious decision to run this show for 12 weeks and then evaluate the success and if what I says helps you in anyway. So the evaluation process starts now!
I do this show to help you become better business people and sometimes just better people – like last week’s show. If you want me to continue then:
- Hit like
- Tag someone
If I get enough likes then there will be a show 13 next week!
#JTShoutout…
This week I want to say a huge thank you to my friends at Qantas. I am very grateful for the upgrade both ways on my flight to the US. I know there are some grand privileges for being a frequent flyer and loyal to one brand.
And you know, that gets me thinking about your business (and mine). What do you do to reward your customers, clients or members who remain loyal with you? I will never fly anyone other than Qantas, so I accrue my points that I can then use to upgrade on long haul flights. So long as I get an upgrade occasionally I stay with Qantas. Even the pain of a late flight, lost bag, or some other issue is not enough for me to change airlines. Wouldn’t you like that type of loyalty in your business?
Build a status program to acknowledge your loyal customers, clients and members!
A second shout out goes to my new Anytime Fitness family in the US. I want to thank them for making an outsider feel welcome at their conference. I wrote a couple of blogs this week not to impress you on the company but rather impress upon you what is possible. Worth a read I think, so check them out on the Active Management website.
My third shoutout today goes to Gary Vaynerchuk. You remember last week I was telling you I was going to spend a few minutes with him. Well it turned out to be about 15 minutes before he delivered the key note and then about the same amount of time after his key note. It is was a cracking experience. Plus he gave me a shout out not once, not twice but THREE times during his key note. Plus I was on his Instagram Story!
And the most common question through the #AskJT this week has been “What was he like?”
He was so cool. I felt in person he was less aggressive in getting his message across to me. He was a great listener. He was appreciative that someone listened to him and acted. He inspired me to keep dragging the fitness industry kicking and dragging from the 20th century in how they market and position in to the 21st century! And my big insight from him: spend 3 hours a day understanding the digital world because that is the world today!
Thanks Gary Vee for your time with me. You’re a mate!
What’s Been Happening This Week?
It’s been a busy week. Not surprising when you lose a day flying. This meant I felt like I am chasing my tail. Do you ever feel that?
Do you ever feel the same, give me a like right now if you ever feel overwhelmed as you play catch up.
What’s the solution?
For me:
- Exercise
- Write a list of only 3 things on the to do list
- Give myself permission not to feel guilty if everything is not done
We have also been working on a US landing page for people who want to join Active Management with USD. Many people told me they couldn’t join because they only saw AUD. How frustrating for me!
So with the help of Alicia, we have built an amazing page for our US friends. Check it out here.
And the lessons learned:
- Don’t make assumptions about your customers; and
- Don’t develop a product before you understand your market.
And if you are from Australia or New Zealand and want to become an Active Management Member, click here.
What Have I Been Listening To?
On the 14 hour flight home I listened to James Shramko’s podcast called Superfast Business. He interviewed Stu Mclaren on Memberships and it was awesome! So many knowledge bombs dropped on me! Here are a few:
- Understand your market and the membership must solve that market’s problems
- What would someone search for on google and there is your product
- #1 reason people cancel an online membership is they cannot keep up with the content. We think the more content we deliver, the more value the member gets. The value to a member is solving their problem
This Week…
I am back on the road again! In fact it’s a big week for me:
Tuesday – a catch up with Sean Greeley from Net Profit Explosion. He was a guest on show 63 and show 68. We are catching up to chat about the NPE and Active Management relationship.
Wednesday – FitnessBiz Brunch in Sydney where I’m sharing consumer insights. Then off to do some goal setting and team building activities with the premier 1st XI in Sydney. Cool fun!
Thursday – FitnessBiz Summit in Adelaide where I am delivering 4 sessions.
Friday – FitnessBiz in Melbourne!
This means if there is a #JTInTheRaw 13, it will be from Melbourne next week!
Remember if you want to see more #JTInTheRaw, then show the love by sharing, tagging and commenting on any of the shows!
Quote of the Week . . .
“Tactics get you nothing. Doing stuff gets you things!”
Check out previous shows here:
#JTInTheRaw Show 11: Science of Gratitude & Anytime Fitness Conference
#JTInTheRaw Show 10: Confessions Of A Small Business Owner
#JTInThe Raw Show 9: Customer Service & Bending The Rules For A Customer; and 6 Tips To Business Success
#JTInTheRaw Show 8: KPIs & Responsibilities; Hug Your Haters; Rick Mayo & Fitness Business
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.