Justin McDonell For The Fitness Australia Board
For over 20 years I have been actively involved in the Fitness Industry. My passion for fitness began when I started as a single club operator in a family business. I then moved to working for the big box clubs, giving me the 
opportunity to work in all areas of the business. However, my greatest achievement so far has been over the past 5 years. Since 2008, I have been the Master Franchisor of the leading fitness franchise network, Anytime Fitness. In conjunction with this I also own individual clubs within the Anytime Fitness network. I understand the large variety of roles that make up the fitness industry.
I have a high level of experience, and believe that I have intensive knowledge of the big picture within the fitness industry. As it continues to grow and evolve, I feel that I can add to the long term vision of where the industry is heading. I travel extensively within Australia, the UK and USA, and therefore feel that I have an exceptional idea of what is happening within the fitness industry, and the fitness trends in both Australia and the world. I believe that having knowledge of fitness developments in other countries is vital to the decisions we make in Australia that inspire the fitness industry evolution.
My vision for the fitness industry is to see more and more Australians take part in fitness; to ensure we offer great facilities and services across the entire country and not just the big cities; that we tap into the increasing number of people who are members of health clubs and improve the quality of life of those Australians. I believe it is of great importance to include all Australians in the future of the fitness industry.
Being chosen to be part of the Fitness Australia board will mean that I can share my extensive knowledge and benefit the industry and its members. I will bring a uniquely broad level of experience to the role, and as I am so actively involved and on trend with the day to day industry, I believe I will be a great asset to the board.
Justin McDonell
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.