Mystery Shopping For Fitness Businesses Announces 2025 Top Gun of the Year
Mystery Shopping For Fitness Businesses is proud to announce Sammy from Snap Fitness West Ipswich as the 2025 Top Gun of the Year, taking home $500 in cash along with Snap West Ipswich winning a Mystery Shopping
package.
No other company in the Australian fitness industry provides a reward and recognition program quite like the Mystery Shopping For Fitness Businesses Top Gun Program. Every month our mystery shoppers nominate standout team members from gyms and studios across the country who deliver exceptional experiences when handling sales enquiries.
In 2025, monthly Top Guns were recognised across multiple brands, selected from more than 4,000 calls, emails and in-club visits conducted nationwide over an 8-month period.
Lisa Lord, the General Manager of Mystery Shopping For Fitness Businesses, said, “We knew it would be impossible to choose just one based on performance, so this year’s ultimate winner was determined by a random draw. Every Top Gun had already demonstrated excellence.”
Sammy’s name was drawn as the 2025 Top Gun of the Year, earning not only well-deserved industry recognition but also the $500 cash prize.
Lisa, from Mystery Shopping For Fitness Businesses said “Sammy immediately impressed our mystery shopper with her warmth, clarity and genuine desire to help. Sammy’s professionalism and energy were exactly what Top Gun represents.”
Over the past year, the Top Gun program has become a highlight for participating clubs and studios, offering a fun and meaningful way to celebrate the frontline teams who create positive first impressions for new members.
Lisa added, “Clubs tell us the program has boosted morale, created positive competition and helped teams focus on delivering remarkable sales experiences. It has become something their teams genuinely get excited about.”
Lisa said the program is only going to grow from here. “We are thrilled to bring the Top Gun Program back in February 2026, and next year it gets even better. We will be recognising two Top Guns every month, one for outstanding handling of prospect phone calls and another for excellence with walk-in enquiries. It gives us the chance to highlight two very different but equally important parts of the sales experience.”
The 2026 monthly winners will each receive gift vouchers, and all will go into the running for the 2026 Top Gun of the Year prize.
Gyms and studios wanting to be part of the program or learn more about how Mystery Shopping For Fitness Businesses supports sales excellence are encouraged to contact Lisa Lord for more information.
For media enquiries, please contact: [email protected]
For more information, please visit https://mysteryshoppingforfitnessbusinesses.com.au
About Mystery Shopping For Fitness Businesses
Mystery Shopping For Fitness Businesses is the only mystery shopping business in Australia that works exclusively within the fitness industry. Trusted by Australia’s biggest fitness brands and with over a decade of specialised experience, we are dedicated to supporting and driving membership growth for businesses across the sector.
AM-AU-SYSLOG-2024
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.