We Are The #1 Resource for Gym Owners Who Want Profitable Growth & Less Stress

Discover strategies, data, and support trusted by the world's best fitness business owners.

Tips to Handling Income Calls: Smile

By Lisa Lord | March 1, 2021

Smiling is the golden rule of telephone conversation! Did you know that when you answer the phone both with a smile on your face and standing up you are actually communicating a ton of non-verbal cue’s through voice tone. 

Learnings From Luke Symonds on The Fitness Business Podcast

By Dori Nugent | March 1, 2021

Last week on the Fitness Business Podcast I spoke with Luke Symonds about organic marketing for fitness professionals.

Active Management Community Book Club Meeting | The Fitness Future: Rules of Engagement by Ian Mullane

By JT | February 28, 2021

The Active Management Book Club is a reading group for industry individuals who want read and talk about books, podcasts, videos and white papers to make their businesses and careers even better!

How to answer the dreaded, “Initiation fee” question

By Jason Stowell | February 26, 2021

If our membership staff doesn’t know how to answer the initiation fee question immediately when asked, generally their mannerisms, tone, body language, etc.. will betray them and tend towards hesitancy. This in turn starts to feel like they’re just making up excuses. Which sounds even more like a slimy-sales pitch.

What We Do Quick Links

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REX Roundtables

Uniting fitness leaders to share strategies, boost profits and leadership skills.

FitnessBiz 2023

Team Training

Tailored training programs and consultation to develop your team and leadership.

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Mystery Shopping

Your answer to rewarding, recognising and training your team to close more memberships.

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What our clients say about working with us

Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers REX Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.

Summer Nelson

Summer Nelson
Owner at My Trainer Corporation

Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.

Troy_Morgan

Troy Morgan
Willows Health & Lifestyle Centre

Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.

Shane Casey

Shane Casey
Anytime Fitness Franchisee

We see you as a leader first, business owner second and you work in the fitness industry. You'll lead your fitness business with more clarity, focus and success when you work with Active Management.