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Latest Fitness Industry News
Is Group Fitness Dying – Or Are You Just Missing Half the Recipe?
Everyone blames declining class numbers on programming or instructors — but what if that’s only 40% of the equation?
The Biggest Mistake Gym Owners Make with Their Staff
Willy is a locker room attendant at Club Greenwood in Denver. He might know more about what members want than anyone else in the organisation.
The Magical Marketing Mix For Fitness Studios
Wouldn’t life as an owner be easier if we knew what to do & what to avoid to be successful with our marketing? That’s a hell yeah – we’re covering that today!
Sensory Impact Of Your Gym Subconsciously Impacts Usage & Then Retention
I want to challenge how you think about member experience. 100% great service still matters. But if you want people raving on socials and sticking around longer, it’s time to sharpen your sensory design.
What We Do Quick Links
REX Roundtables
Uniting fitness leaders to share strategies, boost profits and leadership skills.
Team Training
Tailored training programs and consultation to develop your team and leadership.
Mystery Shopping
Your answer to rewarding, recognising and training your team to close more memberships.
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For the latest industry news and solutions to reduce your stress and boost your cash flow
What our clients say about working with us
Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers REX Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.
Summer Nelson
Owner at My Trainer Corporation
Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.
Troy Morgan
Willows Health & Lifestyle Centre
Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.
Shane Casey
Anytime Fitness Franchisee