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Latest Fitness Industry News
First-of-Its-Kind Study Reveals the State of Call-Back Services in Australian Membership Sales
Keepme has published a comprehensive study showing that Australian gym operators are struggling to engage leads effectively, leading to lost revenue opportunities. The findings across 50 brands representing 1861 locations highlights major inefficiencies in call-back availability, follow-up speed, and response quality – issues that directly impact conversion rates and business growth.
The countdown is on for AUSactive’s first XBA Live this month
AUSactive will host its first XBA Live in Melbourne, an event designed to offer a transformative experience for fitness businesses and if you’re looking to give your business the edge this year, it’s one event not to be missed.
Fernwood Fitness and Qualified Trainers (QT) Announce New Partnership
Fernwood Fitness, one of Australia’s premier fitness brands with over 70 locations, has joined forces with Qualified Trainers (QT) as a preferred supplier for compliance oversight and group fitness management. This partnership promises to streamline operations, tighten compliance protocols, and elevate the group fitness experience for both staff and members.
AUSactive 2025 National Awards Nominations Now Open
Nominations are now open for the highly anticipated 2025 AUSactive National Awards, the ultimate celebration of excellence, innovation, and leadership in Australia’s health and fitness industry—this is your chance to shine and be recognised among the best!
What We Do Quick Links
REX Roundtables
Uniting fitness leaders to share strategies, boost profits and leadership skills.
Team Training
Tailored training programs and consultation to develop your team and leadership.
Mystery Shopping
Your answer to rewarding, recognising and training your team to close more memberships.
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What our clients say about working with us
Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers REX Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.
Summer Nelson
Owner at My Trainer Corporation
Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.
Troy Morgan
Willows Health & Lifestyle Centre
Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.
Shane Casey
Anytime Fitness Franchisee