We Are The #1 Resource for Gym Owners Who Want Profitable Growth & Less Stress
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Latest Fitness Industry News
Before You Buy Anything At A Trade Show – Read This
I walked the floor at the Health & Fitness Association Show in San Diego last month and it felt like Christmas for our industry. Then I realised it will be European Christmas at FIBO this month and Australian Christmas later in the year at the AUSFitness Expo.
The Story That’s Driving Your Business (Whether You Realise It or Not)
If I walked into your business today and asked, “Why does this place exist?” what would or should I hear from you and your team?
The Moment Members Decide If They Like Your Gym
I had to take my dog to the vet recently. Roxy wasn’t well, so I walked in a little worried.
Scaling in 2026: The Data-Driven Playbook for Gym & Studio Owners
Running a fitness business today is more complex than it was even two years ago. Between rising ad costs, shifting member habits, and the explosion of new technology, “gut feeling” is no longer enough to stay competitive.
What We Do Quick Links
REX Roundtables
Uniting fitness leaders to share strategies, boost profits and leadership skills.
Team Training
Tailored training programs and consultation to develop your team and leadership.
Mystery Shopping
Your answer to rewarding, recognising and training your team to close more memberships.
Subscribe To Our Thirsty Thursday 90 Second Business Tip
For the latest industry news and solutions to reduce your stress and boost your cash flow
What our clients say about working with us
Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers REX Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.
Summer Nelson
Owner at My Trainer Corporation
Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.
Troy Morgan
Willows Health & Lifestyle Centre
Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.
Shane Casey
Anytime Fitness Franchisee