We Are The #1 Resource for Gym Owners Who Want Profitable Growth & Less Stress
Discover strategies, data, and support trusted by the world's best fitness business owners.
Latest Fitness Industry News
Start with Why by Simon Sinek
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?
Gym Marketing – Effective Gym Marketing Is About Them Not You
You should have at least twice as many you’s and your’s as I’s and mines and your company’s name. A ratio of four to one should be your target.
Turning Ideas into Actions – Business Tips for Personal Trainers
Turning ideas into actions has got to be one of the most challenging and defining tasks of a business owner. Its also what separates the good from the great.
Why Pride Matters More Than Money: The Power of the World’s Greatest Motivational Force by Jon Katzenbach
The book that turns our understanding of motivation on its head . . . and shows why most companies get it wrong.
What We Do Quick Links
REX Roundtables
Uniting fitness leaders to share strategies, boost profits and leadership skills.
Team Training
Tailored training programs and consultation to develop your team and leadership.
Mystery Shopping
Your answer to rewarding, recognising and training your team to close more memberships.
Subscribe To Our Thirsty Thursday 90 Second Business Tip
For the latest industry news and solutions to reduce your stress and boost your cash flow
What our clients say about working with us
Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers REX Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.
Summer Nelson
Owner at My Trainer Corporation
Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.
Troy Morgan
Willows Health & Lifestyle Centre
Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.
Shane Casey
Anytime Fitness Franchisee