We Are The #1 Resource for Gym Owners Who Want Profitable Growth & Less Stress
Discover strategies, data, and support trusted by the world's best fitness business owners.
Latest Fitness Industry News
Scaling in 2026: The Data-Driven Playbook for Gym & Studio Owners
Running a fitness business today is more complex than it was even two years ago. Between rising ad costs, shifting member habits, and the explosion of new technology, “gut feeling” is no longer enough to stay competitive.
The Most Expensive Sales Mistake (Part 2)
Have you ever noticed the most powerful sound in a sales conversation isn’t talking? It’s “uh huh.”
Myzone Unveils Strength Tracking, Garmin Integration and Switch 2.0 at HFA Show
Myzone today unveiled three major product innovations at the HFA Show in San Diego, introducing Strength Tracking, Garmin integration and Switch 2.0 as part of its expanding Motivation Technology (MoTech) ecosystem.
A Framework For Member Experience
Join us for our next FBP Insiders Live Online Event with Chris Stevenson and Marisa Hoff from The Empower Group with your host JT!
What We Do Quick Links
REX Roundtables
Uniting fitness leaders to share strategies, boost profits and leadership skills.
Team Training
Tailored training programs and consultation to develop your team and leadership.
Mystery Shopping
Your answer to rewarding, recognising and training your team to close more memberships.
Subscribe To Our Thirsty Thursday 90 Second Business Tip
For the latest industry news and solutions to reduce your stress and boost your cash flow
What our clients say about working with us
Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers REX Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.
Summer Nelson
Owner at My Trainer Corporation
Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.
Troy Morgan
Willows Health & Lifestyle Centre
Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.
Shane Casey
Anytime Fitness Franchisee