We Are The #1 Resource for Gym Owners Who Want Profitable Growth & Less Stress
Discover strategies, data, and support trusted by the world's best fitness business owners.
Latest Fitness Industry News
Creating Headlines That Pop!
If you have ever heard Justin speak on marketing, you will know what he thinks about your headline in any marketing piece.
This Arsenal Football Quote Says It All
On my recent trip to the UK, I was fortunate enough to visit the office of one of the UK’s most successful soccer/football teams. It was an incredible experience.
Gold’s The Pictures Tell 1000 Words
We don’t even need the translation for these marketing samples, the image tells us everything!
What I Thought Of My First My Zone Class
Its not that I have never been a fan of My Zone, on the contrary I love the concept.
What We Do Quick Links
REX Roundtables
Uniting fitness leaders to share strategies, boost profits and leadership skills.
Team Training
Tailored training programs and consultation to develop your team and leadership.
Mystery Shopping
Your answer to rewarding, recognising and training your team to close more memberships.
Subscribe To Our Thirsty Thursday 90 Second Business Tip
For the latest industry news and solutions to reduce your stress and boost your cash flow
What our clients say about working with us
Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers REX Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.
Summer Nelson
Owner at My Trainer Corporation
Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.
Troy Morgan
Willows Health & Lifestyle Centre
Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.
Shane Casey
Anytime Fitness Franchisee